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100+ Days Into The Year Of The Cookieless Future – What Have We Lost?
Over 100 days in, and the cookieless future is truly here. We may as well start referring to it as…
Read More→Let’s Talk About Bias: A Solution-Oriented Approach to Representativeness in Mobility Data
A cross-sector need for transparency As the public and private sectors increasingly turn to geospatial data for empirical insights on…
Read More→How Cuebiq Significantly Increases Match Rates And Resolved Data From Cookieless Environments
As the advertising landscape evolves with cookieless futures and stricter privacy restrictions, our proactive stance helped drive updated methodologies and…
Read More→Cuebiq CEO Talks Consumer Privacy on Data Gurus Podcast
Francesco Guglielmino, CEO of Cuebiq, sat down with Sima Vasa on her weekly podcast, Data Gurus. Together, they covered all…
Read More→Meet Cuebiq’s Expert Customer Success Team
In today’s competitive business landscape, understanding clients’ needs and providing customized solutions is crucial for long-term success. At Cuebiq, we…
Read More→Cuebiq Attribution Study Reveals Impact of Ziff Media Campaign on Store Visitation
Ziff Media Group, a publisher encompassing a portfolio of leading digital properties in tech, culture, and shopping, decided to run…
Read More→Brand Safety Week and The State of Privacy
It goes without saying that location data is a powerful tool in effective brand marketing—but the role of location data…
Read More→Give Your Clients the Gift of Data-Driven TV this Holiday Season
The clock is already ticking on this year’s holiday season! In fact, Salesforce predicts that 42% of consumers are likely…
Read More→Come Back Soon! Measuring the Effectiveness of Tourism Campaigns with Geolocation Data
Tourism is a massive industry, with millions of dollars spent to promote local, national and international travel. Governments and tourism…
Read More→Incrementality for Car Dealerships or Tourism? Yes, it’s a thing.
A common misconception in the industry is that incrementality only applies to verticals where customers visit the stores frequently (think…
Read More→What is Incrementality?
Incrementality is Cuebiq’s proprietary methodology to calculate the portion of visits that can be linked (attributed) to the ad exposure…
Read More→Why Incrementality? Put Your Money Where Your Growth Is.
Cuebiq’s incrementality methodology provides a powerful measurement tool so you can understand how and where your dollars are increasing footfall…
Read More→Take Advantage of Cuebiq Audiences for 2024 Planning
Reaching current and potential customers is more difficult than ever before. There are more screens to populate, more companies to…
Read More→Cuebiq x Innovid: Impacting Real-World Behavior with Creative Optimization
The location space has always been defined by innovation. It is a complex, yet incredibly powerful data point, and companies…
Read More→The 30 Day Map Challenge Using Cuebiq Data
Data visualization is a core piece of our daily lives, whether in art, entertainment, advertising, or technology. Take Spotify Wrapped,…
Read More→Maximize Your Media Budget with Measurement
Is it me? Or is Q4 starting to feel a bit like the good ‘ole days? Sure, the uncertainty brought…
Read More→TV Trends and the Targeting You Need
There is no doubt that TV advertising is a massive market—spending on traditional and connected TV (CTV) will reach $93.33…
Read More→Introducing Cuebiq’s Newest Audience Segments
At Cuebiq, we are always looking for ways to innovate and develop our products and services. In October 2021, we…
Read More→Location Data in a Post-Pandemic World: How Back-to-School Is Challenging Us to Think Differently
For years our industry has been talking about the power and promise of location data. Understanding the real world behavior…
Read More→Attribution Benchmarks: How To Evaluate and Upgrade Your Campaigns
Due to the COVID-19 pandemic, we saw dramatic changes to in-store visitation this past year. It was also a time…
Read More→Wine Tasting and Working From Home: Coming back to Cuebiq
Since the start of the pandemic, working from home has become commonplace. My first day at Cuebiq didn’t involve taking…
Read More→Cuebiq’s Data for Good Program: Where We’ve Been and Where We’re Going
Cuebiq’s Data for Good initiative is being continued with support from the Spectus.ai data cleanroom and their Social Impact professionals. Their…
Read More→Partner Spotlight: Q&A With Lewis Rothkopf, President of Martin
We got the opportunity to sit down with Lewis Rothkopf, President of Martin, a media buying platform that solves critical…
Read More→Data Security: The Key To Your Brand Safety
If you’re evaluating a partner in the data space, there are many considerations. The topic of privacy is probably top…
Read More→Q&A With Jon Friedman: Helping Clients Unlock the Power of Location Data
We sat down with Jon Friedman, who leads the Marketing Solutions team at Cuebiq. Learn about Jon’s vision for the…
Read More→Consumer Privacy: Cuebiq’s Outlook on Data Sharing
This year, we find ourselves firmly in the information age where data sharing is a common and expected practice across…
Read More→It’s Time To Customize Your Measurement Solution
After a never-ending last year, it’s finally 2022 — and this new year brings a host of new opportunities. We…
Read More→The Inside Scoop: What IDFA Opt-In Enforcement Really Means
After almost a year of anticipation, Apple has released its latest software update, iOS 14.5, along with its new privacy…
Read More→Looking Ahead: Q&A with Cuebiq’s Antonio Tomarchio
Originally posted by LiveRamp on 12/08 here. As 2020 draws to a close, we’re looking to the year ahead, especially…
Read More→How Cuebiq Mobility Insights Can Help Your Business
Want to understand how Mobility Insights can help your business during and after the pandemic? It’s easy. Through location data,…
Read More→How To Spur COVID-19 Testing and Vaccination With Location Data
It’s that time of year again: flu season. As you may have read, it’s more important than ever that consumers…
Read More→Privacy and Accountability: Why We Created a Sensitive Points of Interest Policy
Offline intelligence can be incredibly powerful. At Cuebiq, we’ve seen firsthand how our mobility data insights can be used for…
Read More→Maximize Your Auto Efforts With Location Data
87% of automotive marketers plan to increase their use of location-based data over the next two years For auto marketers,…
Read More→The Retail Revolution: How the Pandemic Has Changed the Game
There are a few ways that brick-and-mortar has always differentiated itself—all of which are centered around maintaining a strong customer…
Read More→High-Impact Use Cases for Location Data in Retail
85% of retailers want to use location data to predict customer behavior During these unpredictable times, location data sheds light…
Read More→To Travel or Not To Travel: Americans Grapple With State Restrictions
Millions of Americans have been planning end-of-summer trips to get away. According to AAA, booking trends reveal that Americans are…
Read More→Cuebiq in the News: Top Press Hits of 2020
The past few months have been tumultuous, to say the least. If you’ve been following the news, you may have seen Cuebiq featured in top publications including The New York Times, The Wall Street Journal, and CNN.
Read More→5 Data-Quality Elements That Are Key for APIs
The best APIs are simple and clean, predictable and discoverable. But to achieve your business goals, APIs also must be…
Read More→Data Tells All: Reopening Bars Correlates With New Coronavirus Cases
Hopes of the United States following a linear path to recovery from the coronavirus have been quashed in recent weeks….
Read More→Why APIs Are Essential to Developers Today
For developers, time is of the essence — and Application Programming Interfaces are major time-savers. With APIs, developers can automate…
Read More→Is MTA Dead? The Future of Attribution
Cuebiq explores how marketers are planning for a future without cookies, what techniques and technologies will fill the void, and how first-party data will play a crucial role in growing and understanding your consumers.
Read More→How to Use Mobility Insights to Prepare for Reopening
The marketing landscape has shifted in a major way since the beginning of the COVID-19 pandemic. Shelter-in-place restrictions have begun…
Read More→How to Use Offline Intelligence to Manage Brand Health During the COVID-19 Crisis
During this uncertain time, it’s important to make use of tools designed to manage brand health through the COVID-19 crisis….
Read More→Real-Time Location Data Reveals Effect of Lockdown on Mobility in Italy Due to COVID-19
How has the lockdown in Italy due to COVID-19 been affecting the mobility of citizens? This is a challenging question…
Read More→How to Reach Audiences During the COVID-19 Crisis
Over just a few weeks, the advertising landscape as we know it has dramatically changed. The rise of the novel…
Read More→The 3 Types of Analytics You Need to Measure Attribution
It’s an interesting time to be a marketer in the world of offline attribution. Reporting that was once limited to…
Read More→Enhance Your Advertising Strategy With Offline Measurement
As marketers, we’re constantly wondering how our brand is resonating with consumers (do our ads work?), whether we’re investing in…
Read More→Partner Spotlight: Q&A With Supriya Goswami, VP of Marketing at InMobi
We got the opportunity to sit down with Supriya Goswami, VP of Marketing at InMobi, a leading technology company that…
Read More→QSR Marketers Consider Location Data “A Must-Have” According to 451 Research
A day in the life of a QSR marketer is a bit different from that of a marketer in other…
Read More→High-Impact Use Cases for Location Data in Quick Service Restaurants
Did you know that QSR marketers are becoming location data experts? According to 451 Research, 57% of marketers are using location data to enhance their attribution capabilities, download to find out more…
Read More→OOH Advertising Is on the Rise: Increase Your ROI With Offline Measurement
This article was written before Cuebiq deprecated our SDK, which you can learn more about in this blog. We’ve left…
Read More→4 Customer Segments You Need to Know About Now
When segmenting customers, it’s important to base your segments on the real-world behaviors of your target audience. While data on…
Read More→3 Ways to Activate Incrementality in Your Marketing Strategy
If you’ve been following along with our blog, you’ve seen us tout the many benefits of incrementality. As a refresher,…
Read More→Incrementality: The Future of Offline Measurement
Unlock incrementality for your next media campaign – find out if your advertising is actually changing consumer behavior and to what extent…
Read More→Marketers Are Becoming Location Data Experts According to 451 Research
You heard it here first: Marketers are now location data experts. Don’t just take our word for it; we have…
Read More→Finding Real Enterprise Value in Location Data
According to 451 Research, marketers are becoming location data experts. Find out more in our latest research white paper…
Read More→Offline Measurement: The Solution to Your Marketing Problems This Year
As I sat down to write this blog about marketing in 2020, I reflected on 2019 and looked at all…
Read More→How to Skyrocket Your Return on Ad Spend
As a marketer, you’re most likely on the eternal quest to increase your return on ad spend. However, it can…
Read More→Why You Need Incrementality at the Granular Level
If you’re familiar with the location data space, you know how crucial offline measurement can be when calculating marketing ROI.
Read More→5 MarTech Predictions for the New Year
Published 1/3/2020 2019 was a year of abundant growth and innovation in the MarTech industry, and we are confident that…
Read More→The Future of Technology: The Industry’s Hottest Trends at CES 2020
Published: 12/23/2019 The start of a new year means something exciting for those of us in tech: CES 2020 is…
Read More→5 Hot Topics in Offline Intelligence
While it’s hard to believe, Q4 is quickly coming to an end. With the end of the year also comes…
Read More→Data Privacy Regulation: What Comes After CCPA?
Published: 12/18/2019 We sat down with Shane Wiley, Cuebiq’s Chief Privacy Officer, to discuss the regulatory changes marketers should be…
Read More→The Innovation of Technology: A Review of Past Groundbreaking Product Announcements as CES Celebrates 52 Years
With the new year right around the corner, it’s time to start gearing up for one of the most anticipated…
Read More→Establishing Best Practices for an AI-driven Ecosystem
These days, it’s all about artificial intelligence — especially when it comes to the advertising ecosystem. Yet, as AI becomes more…
Read More→Answering the Elusive Question: How to Align Sales and Marketing Teams
Originally posted by Forbes on 12/4 here. You’ve heard it a million times before: It’s essential to align sales and marketing….
Read More→Cuebiq Green Team: Building Awareness of Office Recycling Habits & Creating a More Eco-Friendly Work Environment
We all remember growing up and constantly being reminded by our parents and teachers to recycle our soda cans or…
Read More→Artificial Intelligence: The Fuel for Predictive Analytics
Whether it be facial recognition on your phone, that cool new VR experience, or your Alexa device, AI and its…
Read More→Revolutionizing Campaign Measurement: Unlocking Incrementality With Offline Intelligence
The concept of incrementality has been analyzed by economists and researchers in multiple academic papers for different use cases. When it comes to advertising, it is crucial for marketers who aim to change consumers behavior to understand the real impact of their media campaigns
Read More→Five Unexpected Applications of Offline Intelligence
Offline intelligence is often thought of as a way to measure foot traffic to a brick-and-mortar location driven by digital…
Read More→Cuebiq Visit Intelligence Now Available in Amazon’s AWS Data Exchange
New partnership makes subscribing to high-quality location data a breeze. Amazon’s AWS Data Exchange is a new service that makes…
Read More→Give Your Holiday Campaigns the Gift of Location-Based Audiences
The holiday season is upon us, and so is the end-of-year advertising push. And why not? Consumers spent nearly $789.4B…
Read More→How to Enhance Your Customer Profile Using Offline Intelligence
If you work in marketing, you know how important it is to get your customer profile just right. It’s critical…
Read More→Streaming Audio Meets Offline Measurement
As screenless media continues to grow, measurement must move past direct response metrics to be properly attributed. The State of…
Read More→Attribution is King: Here’s How to Make It Reign
We know that attribution is everything. After all, if you’re not measuring the performance of your campaigns, how are you…
Read More→5 Reasons You Need to Add Out-Of-Home to Your Marketing Strategy
If out-of-home is not currently part of your marketing strategy, it should be. This typically “traditional” medium has made a…
Read More→How to Use Offline Audiences to Your Advantage
If you work in marketing, you’re probably already segmenting and targeting your audience into groups that are relevant for your…
Read More→Data for Good: Providing Social Value Through Location Data
Cuebiq’s Data for Good initiative is being continued with support from the Spectus.ai data cleanroom and their Social Impact professionals. Their…
Read More→Setting Industry Standards: An Inside Look at Cuebiq’s Security Team
As with any tech-driven company, here at Cuebiq, security and privacy are imperative to our everyday success. What sets us…
Read More→What Working With Big Data Really Means
The process of going from a big data lake to a mature product is involved, to say the least. With the goal of answering user questions, this process involves data analysis, process consolidation, robust APIs, and beautiful interfaces — and it requires a robust team of people with different backgrounds and skill sets to work on it. Read on for more…
Read More→How to Ace Your Audience Targeting Strategy
Learn how to ace your media strategy in Q4! We’ve put together some quick tips to help you plan for the upcoming holiday season and reach audiences that will drive conversions, so you can maximize your ROI this holiday season.
Read More→The Evolution of Cuebiq’s Company Culture Over the Years
When evaluating a company to join, there are many factors that come to mind. You need to ensure that you…
Read More→Partner Spotlight: Q&A With Jeremy Flynn, Clear Channel Outdoor
We got the opportunity to sit down with Jeremy Flynn, Vice President of Data Products & Strategy at Clear Channel…
Read More→Do You Have a Blind Spot in Your Current Retail Attribution Strategy?
If you’re a retailer, you might not be accurately attributing your campaigns. With the rise of digital and an explosion…
Read More→Last-Minute Shoppers and Location Data: What’s Differentiating Brick-And-Mortar This Shopping Season
As the all-important holiday season approaches once again, retailers are faced with figuring out how to deliver the best cross-channel…
Read More→Sending Tweets and Meeting the Team: My First Few Weeks at Cuebiq
My first day as an intern at Cuebiq was just a few weeks ago on a sunny Monday morning. I…
Read More→Six Interview Tips to Land Your Dream Tech Job at Cuebiq in Milan
At Cuebiq, our interview process is simple. It is quick, technical, and fun. Ask any Cuebiqer why they accepted our…
Read More→How Cuebiq’s Attribution Dashboard Can Answer Your Marketing Questions
If you’re a marketer like me, whenever you launch a new ad campaign you will most likely spend every waking…
Read More→Partner Spotlight: Q&A With Tom Riordan, Adobe
The Cuebiq marketing team got the chance to chat with Tom Riordan, Head of Advanced Measurement Group, Adobe Advertising Cloud last…
Read More→The New Metrics That Matter for Brick-and-Mortar Retailers
Without knowing or having the ability to understand what is actually driving consumers to the store, retail marketers are left in the dark when it comes to proving ROI for their marketing initiatives.
Read More→Working in Cuebiq’s Milan Office: An International Baccalaureate Student’s Perspective
When you’re only 17, your first experience in the workforce can seem a little intimidating. You have no idea what…
Read More→Perks & Benefits: What Makes Being an Employee in Cuebiq’s Milan Office Unique
Searching for a new job can be a daunting and stressful task; we get it. There are many factors that…
Read More→Cuebiq’s Values: How We Created Them and What They Mean to Us
A few years ago, we hosted a pivotal company-wide retreat in Nassau, Bahamas. Company culture is integral to working at…
Read More→The Current State of Marketing Attribution: Three Things You Need to Know
Marketing attribution has long remained a relatively simple idea: spend money on marketing campaigns, evaluate views and clicks against revenues,…
Read More→The Truth About the SDK: It Alone Is Not Enough
This article was written before Cuebiq deprecated our SDK, which you can learn more about in this blog. We’ve left…
Read More→The Key to a Successful Company: Maintaining a Culture of Change
Graduating during a time of economic prosperity, I entered the workforce with an optimistic outlook. Shortly thereafter, however, the 2008…
Read More→Location Intelligence: The Universal Metric for Campaign Measurement
Are you wondering whether your media campaigns are generating real-world results? If not, here’s why you should be. Offline data…
Read More→Partner Spotlight: Q&A With Louis Hellman, LiveRamp
We got the opportunity to sit down with Louis Hellman, Product Manager for Customer Link, LiveRamp — a Cuebiq partner and…
Read More→How Brick-and-Mortar Retailers Can Reap the Benefits of Amazon Prime Day for Back-to-School Season
As a retailer, you’re probably well aware that Amazon Prime Day is quickly approaching. And you’re probably fed up with…
Read More→MAUs Are the New Bidstream
We have a controversial statement to make: MAUs are out. While measuring scale in terms of monthly active users has…
Read More→Media and Measurement: A Dangerous Mix
There’s no denying the temptation to mix media with measurement. By leveraging a partner that provides the ability to buy…
Read More→Partner Spotlight: Q&A With Adam Paz, Viant
We got the opportunity to sit down with Adam Paz, Vice President, East, of Viant — a partner of Cuebiq…
Read More→Scalability Without Diversion
I had been managing and documenting the internal processes for the majority of our products for a few years since…
Read More→How to Use Footfall Attribution
If you work in marketing and hear the word “attribution,” you may immediately think about more traditional types of measurement…
Read More→How to Evaluate Data Partners: 6 Top Questions to Ask
Originally posted by IAB on 4/30 here. The recently released IAB guide “Defining the Data Stack” provides a framework for both…
Read More→Footfall Attribution Benchmarks Report: OOH Contributes the Most to Driving Average Footfall Traffic Uplift
Marketers are placing more and more of an emphasis on attribution and understanding how different touchpoints drive consumer behavior. With…
Read More→6 Truths About Location Data: How to Choose the Right Data to Maximize Your Marketing Efforts
You’ve probably heard a lot about offline intelligence, but you might not be sure how to tell what actually constitutes…
Read More→Founders Series: A Behind-the-Scenes Look With William Nespoli, EVP of Product Ecosystem and OKR
We’re delighted to announce the launch of our Founders Series, a sequence of interviews to help you get to know…
Read More→How Attribution Benchmarks Can Help You Measure ROI and Maximize ROAS
Are you benchmarking your campaigns as a marketer? If not, you’re missing out on a golden opportunity to see how…
Read More→How to Use Offline Analytics
If you work in marketing, you may have heard about offline analytics. But if you’ve never dabbled in location data…
Read More→5 Security Questions You Need to Ask in Your Next RFI
As consumers, we’re all on the lookout for the newest product and/or service that can make our lives easier —…
Read More→Cross-Channel Measurement: How to Enhance Your Media Mix Via Footfall Attribution
As a media planner or buyer, it’s essential to understand how your campaign is performing across all media channels. Yet…
Read More→Is Your TV Upfront Strategy Up to Snuff?
If you work in TV, you’re undoubtedly gearing up for upfront season 2019, which is right around the corner. If…
Read More→Cuebiq on Location Data Advancements and How Privacy Plays a Role
This article was written before Cuebiq deprecated our SDK, which you can learn more about in this blog. We’ve left…
Read More→3 Ways TV Advertisers Need to Change Their Measurement Outlook
What do marketers really want from a TV attribution solution, and how does that compare to what they are able…
Read More→Connecting the Dots: Television Attribution for a Multitouch Customer Journey
Amid the realities of ad fraud, walled gardens, and privacy legislation, campaign measurement partners are tasked with providing scale and transparency across varied data sets, media channels and media partners.
Read More→Breaking Up Is Hard to Do: Disconnecting Media from Measurement in the Mobile Location Space
I remember when I was a kid, I loved Lucky Charms cereal, along with Franken Berry, Cap’n Crunch… the works….
Read More→What Is Consumer Compatibility and Why Is It Important for Your Brand?
In an age of personalized subscription boxes and customizable AR experiences, consumers are increasingly expecting a shopping experience hyper-tailored to…
Read More→The Power of Merging Location and TV Data
When you think about location data, you might not immediately think about sports. However, when you merge location and TV…
Read More→What It’s Like to Be Head of Engineering at Cuebiq: A Q&A With Marco Funaro
This past summer, we had the chance to interview Cuebiq’s Head of Engineering, Marco Funaro. Having been with Cuebiq since…
Read More→Privacy: What to Keep in Mind as You Build Your Data Stack
Originally posted by IAB on 1/22 here. The recently released IAB guide “Defining the Data Stack” provides a framework for both advertisers and…
Read More→Do Super Bowl Ads Drive Store Visits?
Super Bowl ads can be memorable, go viral, win awards — and for some, are more important than the actual game….
Read More→How to Measure TV Advertising With Real-World Consumer Actions
Despite the fact that ad loads are increasing, TV viewership is gradually shrinking. Given this reality, it’s more important than…
Read More→From Conga Lines to Cross-Departmental Collaboration: Cuebiq Retreat 2k18 in the Bahamas
A five-day trip to the Bahamas… for work? It sounds too good to be true, right? Well, for Cuebiq last…
Read More→Working in Cuebiq’s Milan Office: A Q&A With Ivan Parenti
For our third employee spotlight from our trip to Milan, we’re featuring Cuebiq’s own Head of Product Development, Ivan Parenti….
Read More→4 Top Secrets for Succeeding in Product at a Tech Startup
Are you interested in what makes a successful product manager at a tech startup? From creating sound processes to being…
Read More→Footfall Attribution: A Behind-the-Scenes Look With Bruna Coppolino, Product Manager
Wondering what goes on behind the scenes with Cuebiq’s Attribution product? Then you’ll want to hear what Bruna Coppolino, Product…
Read More→Location Analytics: A Behind-the-Scenes Look With Bianca Gherardi, Technical Product Manager
This past summer, we got the opportunity to visit Cuebiq’s Milan office and interview some of our brilliant Italian counterparts,…
Read More→Footfall Attribution for TV: How to Measure the Impact of Your Television Advertising
With its ability to boost brand awareness and deliver strong returns, TV advertising is undeniably powerful. However, brands have traditionally…
Read More→How Location Intelligence Can Benefit the Entire QSR Organization
This article was written before Cuebiq deprecated our SDK, which you can learn more about in this blog. We’ve left…
Read More→Audiences for TV: Advanced Audiences Are Not Just for Advanced TV
You may think that advanced audiences only apply to advanced TV — but in fact, you can use advanced audiences…
Read More→Leverage Last-Minute Shoppers to Drive Incremental Sales
Find out how marketers can capitalize on last minute holiday shoppers for better and more efficient audience targeting this holiday season.
Read More→How to Determine the Quality of Location Data: 4 Key Metrics to Consider
You probably already know how important it is to back up your marketing decisions with data. But you might not…
Read More→How to Apply Location Intelligence Across the Auto Organization
This article was written before Cuebiq deprecated our SDK, which you can learn more about in this blog. We’ve left…
Read More→How Location Intelligence Can Enhance the Retail Organization at Every Level
This article was written before Cuebiq deprecated our SDK, which you can learn more about in this blog. We’ve left…
Read More→The Current State of Television Advertising
The terms linear and advanced TV are thrown around a lot these days, and you may be wondering: What’s the…
Read More→3 Audience Activation Pro Tips for the Holiday Season
Identifying your target audience during the holidays is a crucial step toward achieving your marketing goals. In order to take…
Read More→4 Audiences You Can’t Afford to Miss out on This Holiday Season
When it comes to marketing during the holiday season, timing is everything. You can’t afford to miss out on activating…
Read More→Brand Loyalty: The Secret to Targeting Holiday Shoppers
With every brand vying for consumers’ attention during the holiday season, it can be hard to stand out. So what’s…
Read More→How Brands Can Use Cross-Channel Advertising to Create a Better User Experience
In an ever-noisier media environment, brands need to make their advertising campaigns stand out. It’s essential to…
Read More→4 Key Takeaways for Automotive Marketers Using Location Data
Automotive marketers are constantly looking for new ways to break down some of the most frustrating barriers to buying a…
Read More→3 Ways Auto Marketers Can Drive Consumers Straight to the Dealership
Just like buying a house, buying a car is one of the most important decisions a person will make —…
Read More→The Inside Scoop on Working for a Location Intelligence Company: A Recent Grad’s Perspective
Starting your first job out of college can be very intimidating, but also exciting. Among other lessons, my first few…
Read More→3 Ways Retailers Can Transform Their Stores to Compete With Amazon in the Digital Age
If you’re a retailer, Amazon is probably on your mind 24/7. The e-commerce giant has increasingly been stealing market share…
Read More→4 Tips for Tackling the Tech Startup Life as an Intern
Being an intern is often an exciting and challenging experience for a college student, especially at a tech startup. My…
Read More→From College to Cuebiq: Meet the Summer Interns
Coming from near and far, the Cuebiq Summer Interns have had nothing short of a whirlwind of an experience these…
Read More→From New York to Milan: What It’s Like to Work for a Global Company
Last week, I had the privilege of spending five days working from Cuebiq’s Milan office. After abating my jet lag…
Read More→4 Ways Location Intelligence Helps QSR Marketers
Are you a QSR marketer wondering how to incorporate location intelligence into your marketing plan? Well, then you’re not alone….
Read More→Breakfast Meetings And Brand Marketing: My First Few Weeks at Cuebiq
As I was brought to the desk that would be mine for the next nine weeks, I was welcomed by…
Read More→3 Critical Factors to Consider When Building Location-Based Programs
Did you know that 82% of marketers plan to increase their use of location data over the next two years?…
Read More→Cannes Lions Takeaways: Be Predictive and Purposeful
Cannes Lions, a place where all key stakeholders of the international marketing and advertising industry gather for one week each…
Read More→It’s All About the Context: Why Brands Need Benchmarks Part II
Are you a marketer trying to gauge whether your ad campaign was successful? If so, you should probably turn to…
Read More→It’s All About the Context: Why Brands Need Benchmarks
Picture this: You’re training for a half marathon and just ran an 8-minute mile, a week before the race. You’re…
Read More→The Billboards Are Back in Town: The Return of Out-Of-Home
You may be under the impression that traditional media has lost some of its luster over the years. While it’s…
Read More→Leverage Brand Loyalty for Actionable Insights
How loyal your consumers are can make or break you as a brand. It’s critical that you not only measure…
Read More→Why Brands Must Integrate Purpose Into Their DNA
Last week, Times Square hosted more than just the typical array of Sesame Street costumed characters and Broadway show attendees….
Read More→The Most Durable Kind of Loyalty: Brand Affinity
As a brand, it’s essential to understand your consumers’ preferences. By gaining insight into where else your consumers shop and…
Read More→How Brand Refinement Through Analytics Can Impact Your Bottom Line
In order for a brand to resonate with consumers, it must have a compelling story. At the most basic level,…
Read More→How to Choose a Location Intelligence Platform: 3 Things to Look For
Deciding on a new tool or platform for your business can be daunting. When it comes to location intelligence solutions,…
Read More→How an Open Data Marketplace Would Benefit Consumers and Companies
Privacy is at the center of most data discussions today. The General Data Protection Regulation (GDPR) is set to go…
Read More→Embracing a GDPR-Compliant Framework on a Global Scale
If you’ve been keeping up with the news lately, you’ve probably heard a lot about the General Data Protection Regulation…
Read More→Map the Consumer Journey with Location Data
Data has become the new oil — a highly valuable asset that marketers can’t live without. A recent study by WARC featured…
Read More→Continuous Learning and Team Cook-Offs: What It’s Like to Work at Cuebiq
I was lucky enough to join Cuebiq in the last week of February, when Cuebiq members from around the world…
Read More→How Retail Brands Can Leverage Footfall Trends for Strategic Planning
With 2018 in full swing, retail brands are actively developing and deploying their strategies to get consumers in-store and through…
Read More→How to Survive CES and Other Large Trade Shows
CES is almost around the corner and the event is ALWAYS filled with thousands of exhibitors, journalists, tech fanatics, media…
Read More→Adapting to the Future of Retail: Adjusting to New Consumer Behaviors
Earlier this week, I attended the third installment of Adweek and Bloomberg Media’s ongoing Breakfast Series, Marketing in an Interruptive World. The event featured…
Read More→RampUp Virtual Summit Recap: Identifying, Mapping, and Measuring Consumer Behaviors
We recently had the opportunity to join LiveRamp’s RampUp Virtual Summit and spend a few powerful hours listening and sharing insights and…
Read More→When Design Meets Technology: An Intern’s POV
Although I’m only halfway through my internship at Cuebiq – I’ve learned so much! Working in a professional environment has…
Read More→JD Power AMR Key Takeaways
“Your brand is what people say about you when you are not in the room.” – Jeff Bezos The marketers…
Read More→A Principled Approach to Privacy
This article was written before Cuebiq deprecated our SDK, which you can learn more about in this blog. We’ve left…
Read More→How Artificial Intelligence Can Transform Advertising
The biggest thing that stuck out to me during this year’s Advertising Week was the WEATHER! I mean it was…
Read More→Marketing and Innovation Q&A with Andy Stevens, Clear Channel Outdoor Americas
Data and insights have revolutionized the advertising industry, giving marketers new and innovative tools to achieve their goals across new…
Read More→AI and Machine Learning for Marketers
“The best way to predict the future is to create it.” – Peter Trucker AI for most of us has…
Read More→The Tangible and Intangible Benefits of AI and Machine Learning
“Some people call this artificial intelligence, but the reality is this technology will enhance us. So instead of artificial intelligence,…
Read More→Why media agnostic, third-party advertising measurement will become mainstream
Over the past few years, companies like Facebook and Google have released their attribution tools for marketers. Even Snap acquired…
Read More→Location Data: The Future Is Now? Part II
Back in 2017, Facebook announced it would provide aid organizations with anonymized location data for users in disaster areas. Powered…
Read More→Introducing Cuebiq’s Footfall Attribution Benchmark Report
Marketers today have seemingly unlimited options when it comes to building, targeting and delivering campaigns, but they also need to…
Read More→Partner Spotlight: Q&A With Marc Ryan, Kantar Millward Brown
Data has revolutionized our industry, giving marketers new and innovative tools to achieve their goals. We invited Marc Ryan, Chief…
Read More→A Marketer’s Guide to Attribution – Part III
Check out Part I and II in the Marketer’s Guide to Attribution series. Post-campaign attribution reports are crucial when understanding…
Read More→A Marketer’s Guide to Attribution – Part II
Is post-campaign intelligence helpful? The short answer is: YES! Once a campaign is completed, attribution products can tell marketers how…
Read More→A Marketer’s Guide to Attribution – Part I
Until location data came about, marketers relied on digital metrics like Viewability, CTR, Engagement, and CVR (Conversion Rate) to understand…
Read More→Partner Spotlight: Q&A With Tim Sleath, Exponential
Data has revolutionized our industry, giving marketers new and innovative tools to achieve their goals. We invited Tim Sleath, VP…
Read More→Location Data: The Future Is Now
We are living in a time where “data” has become the new oil, a highly valuable asset for many businesses….
Read More→Bridge the Gap: How Marketers Can Gain Visibility In the Offline World
As a marketer, understanding consumers’ behavior has always been of paramount importance to me. Who are they, what are their…
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