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Blog > Audiences

3 Audience Activation Pro Tips for the Holiday Season

By Cuebiq Marketing Team

Identifying your target audience during the holidays is a crucial step toward achieving your marketing goals. In order to take full advantage of the lucrative holiday season, you must always be one st...

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Woman shopping for holiday ornaments
Blog > Privacy

Industry Efforts on SPOIs and NAI Summit Key Findings

The NAI Summit on May 15-16 in New York provided a valuable opportunity for the industry to gather and...

Blog > Community

100+ Days Into The Year Of The Cookieless Future – What Have We Lost?

Over 100 days in, and the cookieless future is truly here. We may as well start referring to it...

Blog > analytics

How Cuebiq Significantly Increases Match Rates And Resolved Data From Cookieless Environments

As the advertising landscape evolves with cookieless futures and stricter privacy restrictions, our proactive stance helped drive updated methodologies...

Press

Cuebiq and Attain Partner to Deliver Unparalleled Campaign Insights with Combined Foot Traffic and Transactional Data

FOR IMMEDIATE RELEASE Cuebiq Partners with Attain to Deliver Unparalleled Campaign Insights with Combined Foot Traffic and Transactional Data [New York,...

Blog > analytics

Cuebiq CEO Talks Consumer Privacy on Data Gurus Podcast

Francesco Guglielmino, CEO of Cuebiq, sat down with Sima Vasa on her weekly podcast, Data Gurus. Together, they covered...

Blog > Innovation

Meet Cuebiq’s Expert Customer Success Team

In today's competitive business landscape, understanding clients' needs and providing customized solutions is crucial for long-term success....

Blog > analytics

Cuebiq Attribution Study Reveals Impact of Ziff Media Campaign on Store Visitation

Ziff Media Group, a publisher encompassing a portfolio of leading digital properties in tech, culture, and shopping,...

News

Basis Partners with Cuebiq to Help Companies Re-Engage Customers Lost to COVID Lockdowns

Source: CRM Magazine

The Basis Technologies platform has been integrated with Cuebiq audience segments of pre-COVID in-person shoppers to re-engage them on any digital channel.

Blog > analytics

Brand Safety Week and The State of Privacy

It goes without saying that location data is a powerful tool in effective brand marketing—but the role...

Blog > analytics

Come Back Soon! Measuring the Effectiveness of Tourism Campaigns with Geolocation Data

Tourism is a massive industry, with millions of dollars spent to promote local, national and international travel....

Blog > Incrementality

Incrementality for Car Dealerships or Tourism? Yes, it’s a thing.

A common misconception in the industry is that incrementality only applies to...

Press

Cuebiq Soars High as EMEA’s 2023 AWS Partner of the Year

Cuebiq Group, LLC wins regional 2023 AWS Partners of the Year award MILAN, ITALY (December 5, 2023) –...

Blog > Attribution

What is Incrementality?

Incrementality is Cuebiq’s proprietary methodology to calculate the portion of visits that can be linked (attributed) to...

Blog > Insights

Why Incrementality? Put Your Money Where Your Growth Is.

Cuebiq’s incrementality methodology provides a powerful measurement tool so you can understand how and where your dollars...

Blog > Audiences

Take Advantage of Cuebiq Audiences for 2024 Planning

Reaching current and potential customers is more difficult than ever before. There are more screens to populate,...

Whitepaper > Data

Maximize Your Auto Efforts With Location Data

87% of automotive marketers plan to increase their use of location-based data over the next two years For auto marketers,...

Blog > Location Data

Cuebiq x Innovid: Impacting Real-World Behavior with Creative Optimization

The location space has always been defined by innovation.  It is a complex, yet incredibly powerful data...

Blog > Workbench

The 30 Day Map Challenge Using Cuebiq Data

Data visualization is a core piece of our daily lives, whether in art, entertainment, advertising, or technology....