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Blog > Audiences

3 Audience Activation Pro Tips for the Holiday Season

By Anna Livaccari

Identifying your target audience during the holidays is a crucial step toward achieving your marketing goals. In order to take full advantage of the lucrative holiday season, you must always be one st...

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Woman shopping for holiday ornaments
Blog > analytics

Brand Safety Week and The State of Privacy

It goes without saying that location data is a powerful tool in effective brand marketing—but the role...

Blog > Audiences

Give Your Clients the Gift of Data-Driven TV this Holiday Season

While summer has only just come to its unofficial close, the clock is already ticking on the...

Blog > Incrementality

Incrementality for Car Dealerships or Tourism? Yes, it’s a thing.

A common misconception in the industry is that incrementality only applies to...

Press

Leading Companies Commit to Privacy-First NAI Enhanced Standards for Precise Location Information

Cuebiq, Foursquare, and Precisely PlaceIQ step up to restrict data use and sharing tied to religious, healthcare,...

Blog > Attribution

What is Incrementality?

Incrementality is Cuebiq’s proprietary methodology to calculate the portion of visits that can be linked (attributed) to...

Blog > Audiences

Take Advantage of Cuebiq Audiences for 2022 Planning

Reaching current and potential customers is more difficult than ever before. There are more screens to populate,...

Blog > Location Data

Cuebiq x Innovid: Impacting Real-World Behavior with Creative Optimization

The location space has always been defined by innovation.  It is a complex, yet incredibly powerful data...

News

Basis Partners with Cuebiq to Help Companies Re-Engage Customers Lost to COVID Lockdowns

Source: CRM Magazine

The Basis Technologies platform has been integrated with Cuebiq audience segments of pre-COVID in-person shoppers to re-engage them on any digital channel.

Blog > Workbench

The 30 Day Map Challenge Using Cuebiq Data

Data visualization is a core piece of our daily lives, whether in art, entertainment, advertising, or technology....

Blog > TV

TV Trends and the Targeting You Need

There is no doubt that TV advertising is a massive market—spending on traditional and connected TV (CTV)...

Blog > Audiences

Introducing Cuebiq’s Newest Audience Segments

At Cuebiq, we are always looking for ways to innovate and develop our products and services. In...

Press

Cuebiq Partners With Innovid To Enable Creative Optimization From Visitation Insights

Integration to help clients understand real-world behavior patterns and action accordingly in near real time New...

Blog > Location Data

Location Data in a Post-Pandemic World: How Back-to-School Is Challenging Us to Think Differently

For years our industry has been talking about the power and promise of location data.  Understanding the...

Blog > Attribution

Brand-New Attribution Benchmarks: How To Evaluate and Upgrade Your Campaigns

Due to the COVID-19 pandemic, we saw dramatic changes to in-store visitation this past year. It was...

Blog > Culture

Wine Tasting and Working From Home: Coming back to Cuebiq

Since the start of the pandemic, working from home has become commonplace. My first day at Cuebiq...

Whitepaper > Measurement

Developing a Cutting Edge Control Group

At Cuebiq, we continually evolve our technology to provide our customers with powerful solutions to understand how marketing dollars...

Blog > Data for Good

Cuebiq’s Data for Good Program: Where We’ve Been and Where We’re Going

Cuebiq's Data for Good initiative is being continued with support from the Spectus.ai...

Blog > Attribution

Partner Spotlight: Q&A With Lewis Rothkopf, President of Martin

We got the opportunity to sit down with Lewis Rothkopf, President of Martin, a media buying platform...