Are you interested in what makes a successful product manager at a tech startup? From creating sound processes to being able to motivate a team, being a...

This past summer, we got the opportunity to visit Cuebiq’s Milan office and interview some of our brilliant Italian counterparts, who help keep Cuebiq running day in...

With its ability to boost brand awareness and deliver strong returns, TV advertising is undeniably powerful. However, brands have traditionally used sales attribution tools or custom sales...

When it comes to location intelligence, the quick-service restaurant industry stands to benefit in many ways. Nowadays, restaurant chains are constantly being challenged to step up their...

You may think that advanced audiences only apply to advanced TV — but in fact, you can use advanced audiences for linear TV as well. Let’s...

With the US economy humming, growing at its fastest rate in over a decade while unemployment nears 20-year lows, the 2018 holiday shopping season promises to be a good...

You probably already know how important it is to back up your marketing decisions with data. But you might not know that the quality

When it comes to location intelligence for the auto enterprise, there are countless ways to enhance your dealership at every level and as a result, knock out...

With the holiday season in full force, brick-and-mortar retailers are doing everything in their power to win over consumers as they go head-to-head with e-commerce brands. It’s...

The terms linear and advanced TV are thrown around a lot these days, and you may be wondering: What’s the difference? And how do VOD, OTT, and...

As seen in our last blog on seasonal audiences, identifying your target audience during the holidays is a crucial step toward achieving...

When it comes to marketing during the holiday season, timing is everything. You can’t afford to miss out on activating audiences based on seasonal events, from Halloween...

With every brand vying for consumers’ attention during the holiday season, it can be hard to stand out. So what’s the secret to reaching holiday shoppers and...

Originally posted by AW360 on 9/19 here. In an ever-noisier media environment, brands need to make their advertising campaigns stand out. It’s essential to develop messaging that not only...

Automotive marketers are constantly looking for new ways to break down some of the most frustrating barriers to car buying — reducing consumer friction is vital. Location...

Just like buying a house, buying a car is one of the most important decisions a person will make — not to mention a very expensive one....