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Blog > Audiences

How to Reach Audiences During the COVID-19 Crisis

Over just a few weeks, the advertising landscape as we know it has dramatically changed. The rise of the novel…

White Paper > Data

According to 451 Research, marketers are becoming location data experts. Find out more in our latest research white paper…

Blog > Measurement

Offline Measurement: The Solution to Your Marketing Problems This Year

As I sat down to write this blog about marketing in 2020, I reflected on 2019 and looked at all…

Blog > Audiences

How to Reach Audiences During the COVID-19 Crisis

Over just a few weeks, the advertising landscape as we know it has dramatically changed. The rise...

Whitepaper >

High-Impact Use Cases for Location Data in Quick Service Restaurants

57% of QSR marketers are using location data to enhance their attribution capabilities and to better understand consumer...

News

Data for Good: Tech entrepreneur offering free mobility insights to government/health officials

Source: ROI NJ

The number of confirmed COVID-19 cases in South Jersey is growing quickly this week. Some saw it as an inevitable outcome. Antonio Tomarchio saw it as the logical progression of the data his company has been collecting.

Blog > Attribution

The 3 Types of Analytics You Need to Measure Attribution

It’s an exciting time to be a marketer in the world of offline attribution. Reporting that was...

Whitepaper >

Incrementality: The Future of Offline Measurement

Unlock incrementality for your next media campaign – find out if your advertising is actually changing consumer behavior and...

News

Where America Didn’t Stay Home Even as the Virus Spread

Source: New York Times

Stay-at-home orders have nearly halted travel for most Americans, but people in Florida, the Southeast and other places that waited to enact such orders have continued to travel widely, potentially exposing more people as the coronavirus outbreak accelerates, according to an analysis of cellphone location data by The New...

Featured Resource

Cuebiq And The Adventures of Clara

Want to know more about offline intelligence? Learn how to enrich your marketing stack today with the industry's only location data driven comic book! Read it now...

Blog > Attribution

Partner Spotlight: Q&A With Supriya Goswami, VP of Marketing at InMobi

We got the opportunity to sit down with Supriya Goswami, VP of Marketing at InMobi, a leading technology company...

News

Cuebiq Offers Free Insights

Source: Research Live

US – Location and consumer insights business Cuebiq has released its insights into mobility and store visitation patterns free of charge during the Covid-19 pandemic.

Blog > Location Data

QSR Marketers Consider Location Data “A Must-Have” According to 451 Research

A day in the life of a QSR marketer is a bit different from that of a...

Press

Cuebiq Provides Free Mobility and Store Visitation Insights to Businesses Navigating New Market Uncertainty

Updated daily, such insights will help monitor business performance and inform national and local ad strategies New York, (March 23, 2020) – In light of the current market volatility resulting from the COVID-19 pandemic, Cuebiq, a leader in offline location intelligence and consumer insights, today announced the release of...

News

Are we taking this seriously enough? No … Expert’s data bears that out

Source: ROI NJ

Some examples are obvious. There have been multiple weddings in Lakewood, which appears to be the epicenter of knuckleheaded behavior — and then this: a party Friday night in Ewing Township that had 47 people (including a DJ) in a 550-square-foot apartment.

Blog > OOH

OOH Advertising Is on the Rise: Increase Your ROI With Offline Measurement

With the explosion in growth of new media, it’s more important than ever that advertisers be able...

Blog > Audiences

4 Customer Segments You Need to Know About Now

When segmenting customers, it’s important to base your segments on the real-world behaviors of your target audience....

News

Ecco l’effetto del coronavirus sul traffico in Italia

Source: WIRED.IT

Qual è stato l’impatto dell’epidemia del nuovo coronavirus sulla mobilità? Quanto cioè la chiusura delle scuole,

Blog > Audiences

3 Ways to Activate Incrementality in Your Marketing Strategy

If you’ve been following along with our blog lately, you’ve seen us tout the many benefits of...

News

Mobility changes after COVID-19 lockdown: a first scientific assessment of the Italian case

Source: ISI

Italy has been the first European country where the COVID-19 epidemic has triggered an unprecedented and escalating series of...


Cuebiq is providing free access to #mobility and #store visitation patterns during the #COVID19 crisis to help businesses as they look to adjust their strategies to meet this new and uncertain market. Access insights here: https://t.co/86GrR6vmNu. https://t.co/1mUM52788M

If you’re running #online campaigns, measuring their results in the #offline world is key. #QSR marketers agree — find out why: https://t.co/rDH4TVFcIc https://t.co/09TM5p2bLV

"The best way of #learning about anything is by doing." — Richard Branson #truth #quote https://t.co/UIodN7lBey