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Blog > Audiences

3 Audience Activation Pro Tips for the Holiday Season

By Cuebiq Marketing Team

Identifying your target audience during the holidays is a crucial step toward achieving your marketing goals. In order to take full advantage of the lucrative holiday season, you must always be one st...

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Woman shopping for holiday ornaments
Blog > analytics

How Cuebiq Significantly Increases Match Rates And Resolved Data From Cookieless Environments

As the advertising landscape evolves with cookieless futures and stricter privacy restrictions, our proactive stance helped drive updated methodologies...

Blog > analytics

Cuebiq Attribution Study Reveals Impact of Ziff Media Campaign on Store Visitation

Ziff Media Group, a publisher encompassing a portfolio of leading digital properties in tech, culture, and shopping,...

Blog > analytics

Brand Safety Week and The State of Privacy

It goes without saying that location data is a powerful tool in effective brand marketing—but the role...

Press

Cuebiq Soars High as EMEA’s 2023 AWS Partner of the Year

Cuebiq Group, LLC wins regional 2023 AWS Partners of the Year award MILAN, ITALY (December 5, 2023) – Cuebiq is thrilled to announce our victory as an EMEA regional winner in the prestigious 2023 AWS Partners of the Year awards. This recognition is a powerful...

Blog > Audiences

Give Your Clients the Gift of Data-Driven TV this Holiday Season

The clock is already ticking on this year's holiday season! In fact,

Blog > analytics

Come Back Soon! Measuring the Effectiveness of Tourism Campaigns with Geolocation Data

Tourism is a massive industry, with millions of dollars spent to promote local, national and international travel....

Blog > Incrementality

Incrementality for Car Dealerships or Tourism? Yes, it’s a thing.

A common misconception in the industry is that incrementality only applies to...

News

Basis Partners with Cuebiq to Help Companies Re-Engage Customers Lost to COVID Lockdowns

Source: CRM Magazine

The Basis Technologies platform has been integrated with Cuebiq audience segments of pre-COVID in-person shoppers to re-engage them on any digital channel.

Blog > Attribution

What is Incrementality?

Incrementality is Cuebiq’s proprietary methodology to calculate the portion of visits that can be linked (attributed) to...

Blog > Insights

Why Incrementality? Put Your Money Where Your Growth Is.

Cuebiq’s incrementality methodology provides a powerful measurement tool so you can understand how and where your dollars...

Blog > Audiences

Take Advantage of Cuebiq Audiences for 2024 Planning

Reaching current and potential customers is more difficult than ever before. There are more screens to populate,...

Press

Leading Companies Commit to Privacy-First NAI Enhanced Standards for Precise Location Information

Cuebiq, Foursquare, and Precisely PlaceIQ step up to restrict data use and sharing tied to religious, healthcare,...

Blog > Location Data

Cuebiq x Innovid: Impacting Real-World Behavior with Creative Optimization

The location space has always been defined by innovation.  It is a complex, yet incredibly powerful data...

Blog > Workbench

The 30 Day Map Challenge Using Cuebiq Data

Data visualization is a core piece of our daily lives, whether in art, entertainment, advertising, or technology....

Blog > analytics

Maximize Your Media Budget with Measurement

Is it me?  Or is Q4 starting to feel a bit like the good ‘ole days?  Sure,...

Whitepaper > Data

Maximize Your Auto Efforts With Location Data

87% of automotive marketers plan to increase their use of location-based data over the next two years For auto marketers,...

Blog > TV

TV Trends and the Targeting You Need

There is no doubt that TV advertising is a massive market—spending on traditional and connected TV (CTV)...

Blog > Audiences

Introducing Cuebiq’s Newest Audience Segments

At Cuebiq, we are always looking for ways to innovate and develop our products and services. In...