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White Paper > Data

According to 451 Research, marketers are becoming location data experts. Find out more in our latest research white paper…

Blog > Measurement

Offline Measurement: The Solution to Your Marketing Problems This Year

As I sat down to write this blog about marketing in 2020, I reflected on 2019 and looked at all…

Blog > Measurement

How to Skyrocket Your Return on Ad Spend

As a marketer, you’re most likely on the eternal quest to increase your return on ad spend. However, it can…

Blog > Audiences

3 Ways to Activate Incrementality in Your Marketing Strategy

If you’ve been following along with our blog lately, you’ve seen us tout the many benefits of...

Whitepaper >

Incrementality: The Future of Offline Measurement

Unlock incrementality for your next media campaign – find out if your advertising is actually changing consumer behavior and...

News

Puma brings targeted hologram ads to car roofs for NBA All-Star game

Source: Marketing Dive

Puma has explored out-of-home (OOH) activations over the past few years with agency Havas, which in 2018 snagged the...

Blog > Attribution

Marketers Are Becoming Location Data Experts According to 451 Research

You heard it here first: Marketers are now location data experts. Don’t just take our word for...

Whitepaper > Data

Finding Real Enterprise Value in Location Data

According to 451 Research, marketers are becoming location data experts. Find out more in our latest research white paper...

News

Victoria’s Secret Sells, Les Wexner Stepping Down

Source: Hollywood Reporter

Private equity firm Sycamore Partners bought a 55 percent stake for $525 million, following investments in Staples, Aeropostale, Hot Topic, Stuart Weitzman and more.

Page

Cuebiq And The Adventures of Clara

Want to know more about offline intelligence? Learn how to enrich your marketing stack today with the industry's only location data driven comic book! Read it now...

Blog > Attribution

How to Skyrocket Your Return on Ad Spend

As a marketer, you’re most likely on the eternal quest to increase your return on ad spend....

News

New Forever 21 owners in search of a CEO

Source: Retail Dive

Brand development company Authentic Brands Group and mall developers Simon Property Group and Brookfield Property Partners on Thursday announced...

Blog > Attribution

Why You Need Incrementality at the Granular Level

If you’re familiar with the location data space, you know how crucial offline measurement can be when...

Press

Targetspot Partners with Cuebiq to Measure Digital Audio Effectiveness

Partnership will bring offline attribution capabilities to digital audio, allowing advertisers to measure a campaign’s role in driving consumers to brick-and-mortar locations New York, NY (November 6, 2019) – Targetspot, the world’s leading digital audio solutions platform, today announced its new partnership with Cuebiq, the leading location intelligence and measurement...

News

How QSRs can create ad formulas that change consumer behavior

Source: QSRweb

Restaurant-goers don't usually think too long and hard before deciding to enter a Burger King, McDonald's or any other...

Blog > Location Data

5 MarTech Predictions for the New Year

2019 was a year of abundant growth and innovation in the martech industry, and we are confident...

Blog > Events

The Future of Technology: The Industry’s Hottest Trends at CES 2020

The start of a new year means something exciting for those of us in tech: CES 2020...

News

Popeyes’ Game Changer: 393 Million Reasons to Innovate

Source: Franchise Times

According to Cuebiq data, traffic on August 20 of 2019 shot up to about 100,000 and continued to rise...

Blog > Location Data

5 Hot Topics in Offline Intelligence in 2019

While it’s hard to believe, 2019 is quickly coming to an end. With the end of the...

News

MRM Research Roundup: End-of-January 2020 Super Bowl Edition

Source: Modern Restaurant Management

Thanks to the popularity of the Pumpkin Spice Latte and Holiday Cup, consumers overwhelmingly chose to visit Starbucks over...


"Success is fine, but #success is fleeting. Significance is lasting." — Beth Brooke #mondaymotivation https://t.co/Md4ZeHGws7

"Although #attribution has been firmly established by those analyzing the effect of #marketing initiatives, taking it the next step — from attribution to "incrementality" — is key for #QSR marketers." - Antonio Tomarchio in a recent @QSRweb article. https://t.co/jumAiKeKG4

75% of #marketers said that increasing #revenue across channels was one of their highest #goals in executing an integrated marketing program. Learn more in our blog! https://t.co/iY1rYTNvEO