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Blog > Measurement

Developing a Cutting Edge Control Group

By Cuebiq Marketing Team

Cuebiq has made big changes during the last two years with a laser focus on meaningful attributes that directly address probability of visiting stores. Thanks to quality and scale of our location data, we have created a methodology that describes a device with a richer depth than ever before. 

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Blog > Audiences

Take Advantage of Cuebiq Audiences for 2022 Planning

Reaching current and potential customers is more difficult than ever before. There are more screens to populate,...

Blog > Location Data

Cuebiq x Innovid: Impacting Real-World Behavior with Creative Optimization

The location space has always been defined by innovation.  It is a complex, yet incredibly powerful data...

Blog > Workbench

The 30 Day Map Challenge Using Cuebiq Data

Data visualization is a core piece of our daily lives, whether in art, entertainment, advertising, or technology....

Press

Cuebiq Partners With Innovid To Enable Creative Optimization From Visitation Insights

Integration to help clients understand real-world behavior patterns and action accordingly in near real time New...

Blog > analytics

Maximize Your Media Budget with Measurement

Is it me?  Or is Q4 2021 starting to feel a bit like the good ‘ole days? ...

Blog > TV

TV Trends and the Targeting You Need

There is no doubt that TV advertising is a massive market—spending on traditional and connected TV (CTV)...

Blog > Audiences

Introducing Cuebiq’s Newest Audience Segments

At Cuebiq, we are always looking for ways to innovate and develop our products and services. In...

News

Basis Partners with Cuebiq to Help Companies Re-Engage Customers Lost to COVID Lockdowns

Source: CRM Magazine

The Basis Technologies platform has been integrated with Cuebiq audience segments of pre-COVID in-person shoppers to re-engage them on any digital channel.

Blog > Attribution

Brand-New Attribution Benchmarks: How To Evaluate and Upgrade Your Campaigns

Due to the COVID-19 pandemic, we saw dramatic changes to in-store visitation this past year. It was...

Blog > Culture

Wine Tasting and Working From Home: Coming back to Cuebiq

Since the start of the pandemic, working from home has become commonplace. My first day at Cuebiq...

Blog > Data for Good

Cuebiq’s Data for Good Program: Where We’ve Been and Where We’re Going

Cuebiq's Data for Good initiative is being continued with support from the Spectus.ai...

Press

Basis Technologies Helps Marketers to Find Customers that Lost Brand Interest Because of COVID

Basis Automation Platform Integrates Cuebiq Audience Segments of Pre-COVID In-Person Shoppers to Re-Engage Them on Any Digital Channel Chicago...

Blog > Attribution

Partner Spotlight: Q&A With Lewis Rothkopf, President of Martin

We got the opportunity to sit down with Lewis Rothkopf, President of Martin, a media buying platform...

Blog > Security

Data Security: The Key To Your Brand Safety

If you’re evaluating a partner in the data space, there are many considerations. The topic of privacy...

Blog > Data

Q&A With Jon Friedman: Helping Clients Unlock the Power of Location Data

We sat down with Jon Friedman, who leads the Marketing Solutions team at Cuebiq. Learn about Jon’s...

Whitepaper > Data

Fueling Innovation With Data: The Power of Platform as a Service

Our new white paper explains how a platform as a service such as Cuebiq Workbench is key to innovating...

Blog > Privacy

Consumer Privacy in 2022: Cuebiq’s Outlook on Data Sharing

In 2022, we find ourselves firmly in the information age where data sharing is a common and...

Blog > Attribution

It’s Time To Customize Your Measurement Solution

After a never-ending last year, it’s finally 2022 — and this new year brings a host of...