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Blog > Analytics

What Is Consumer Compatibility and Why Is It Important for Your Brand?

In an age of personalized subscription boxes and customizable AR experiences, consumers are increasingly expecting a shopping experience hyper-tailored to…

Blog > Attribution

Location Intelligence: The Universal Metric for Campaign Measurement

Are you wondering whether your media campaigns are generating real-world results? If not, here’s why you should be. Offline data…

Blog > Analytics

As the retail world continues to push toward an omnichannel future, substantial change is being driven by…

Blog > Analytics

How to Use Offline Analytics

If you work in marketing, you may have heard about offline analytics. But if you’ve never dabbled...

Blog > Security

5 Security Questions You Need to Ask in Your Next RFI

As consumers, we’re all on the lookout for the newest product and/or service that can make our...

Whitepaper > Study

Connecting the Dots: Television Attribution for a Multitouch Customer Journey

Amid the realities of ad fraud, walled gardens, and privacy legislation, campaign measurement partners are tasked with providing scale...

Whitepaper > Study

Leveraging Key Events for Mother’s Day Planning

To stay ahead of the retail advertising game, you're going to need a strong vertical strategy and well thought-out...

Blog > Attribution

Cross-Channel Measurement: How to Enhance Your Media Mix Via Footfall Attribution

As a media planner or buyer, it’s essential to understand how your campaign is performing across all...

Blog > TV

Is Your TV Upfront Strategy Up to Snuff?

If you work in TV, you’re undoubtedly gearing up for upfront season 2019, which is right around...

Whitepaper > Study

Winning At Retail: Driving Footfall in an Omnichannel World

77% of Retailers Know That Footfall Measurement Helps Drive Revenue Growth As the retail world continues to push...

Blog > Location Data

Cuebiq on Location Data Advancements and How Privacy Plays a Role

Below is a Q&A between Viant and Cuebiq's Lawrence Chan, which was originally posted by Viant on 1/21 

Fostering Employee Innovation at a 150-Year-Old Company

February 13, 2019 | By Harvard Business

Executive Summary With more than 100,000 employees and 150 years of history, Bayer can’t structure its...

Blog > TV

3 Ways TV Advertisers Need to Change Their Measurement Outlook

What do marketers really want from a TV attribution solution, and how does that compare to what...

Blog > Attribution

Breaking Up Is Hard to Do: Disconnecting Media from Measurement in the Mobile Location Space

I remember when I was a kid, I loved Lucky Charms cereal, along with Franken Berry, Cap'n Crunch... the...

Blog > Analytics

What Is Consumer Compatibility and Why Is It Important for Your Brand?

In an age of personalized subscription boxes and customizable AR experiences, consumers are increasingly expecting a shopping...

Blog > Attribution

Location Intelligence: The Universal Metric for Campaign Measurement

Are you wondering whether your media campaigns are generating real-world results? If not, here’s why you should...

Blog > TV

The Power of Merging Location and TV Data

When you think about location data, you might not immediately think about sports. However, when you merge...


Learn why offline #analytics is such a hot topic right now and how it can help you as a #marketer, by revealing key insights about your #consumers! https://t.co/AIoYhopvrC

Want to determine your optimal media mix #strategy? Find out how in our latest #blog about #crosschannel measurement! https://t.co/YaZlGDHqbu

#TV Upfronts are here – learn how to make the most of your upfront investment with #offline intelligence and #measurement from @VBieser via @adage #footfall #attribution https://t.co/IUuGvsJyTX