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Blog > Data For Good

Cuebiq Spearheads COVID-19 Data Collaborative

By Isabel Sperry

Big data sources are of paramount importance today more than ever before. During the COVID-19 pandemic, big data can provide critical insights into the dynamic state, spread, and impact of the coronav...

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Woman in technical facility
Blog > Insights

How to Use Mobility Insights to Prepare for Reopening

The marketing landscape has shifted in a major way since the beginning of the COVID-19 pandemic. Shelter-in-place...

Whitepaper >

High-Impact Use Cases for Location Data in Quick Service Restaurants

57% of QSR marketers are using location data to enhance their attribution capabilities and to better understand consumer...

News

As Coronavirus Restrictions Lift, Millions in U.S. Are Leaving Home Again

Source: New York Times

After weeks cooped up at home following governors’ orders to contain the coronavirus outbreak, U.S. residents appear eager to...

Blog > Data for Good

Cuebiq Spearheads COVID-19 Data Collaborative

Big data sources are of paramount importance today more than ever before. During the COVID-19 pandemic, big...

Whitepaper >

Incrementality: The Future of Offline Measurement

Unlock incrementality for your next media campaign – find out if your advertising is actually changing consumer behavior and...

News

Americans Didn’t Wait For Their Governors To Tell Them To Stay Home Because Of COVID-19

Source: FiveThirtyEight

The Cuebiq data suggests that behavioral changes were largely driven by people making a voluntary choice to stay home...

Featured Resource

Cuebiq And The Adventures of Clara

Want to know more about offline intelligence? Learn how to enrich your marketing stack today with the industry's only location data driven comic book! Read it now...

Blog > Data for Good

Real-Time Location Data Reveals Effect of Lockdown on Mobility in Italy Due to COVID-19

How has the lockdown in Italy due to COVID-19 been affecting the mobility of citizens? This is...

News

Travel From New York City Seeded Wave of U.S. Outbreaks

Source: New York Times

The coronavirus outbreak in New York City became the primary source of infections around the United States, researchers have...

Blog > Audiences

How to Reach Audiences During the COVID-19 Crisis

Over just a few weeks, the advertising landscape as we know it has dramatically changed. The rise...

Press

UK population movement drops by 98%

New online tool from Oxford researchers uses mobile phone data to help tackle COVID-19 Oxford, United Kingdom (April 15, 2020) – Data from mobile phones is being used to understand and predict the impact of the UK’s COVID-19 social distancing measures on population movements nationwide, thanks to a...

News

Here’s where people in the DMV are staying in – and where they aren’t

Source: WUSA9

More than half of D.C.’s residents have stayed within 300 feet of their homes since March 19, according to...

Blog > Attribution

The 3 Types of Analytics You Need to Measure Attribution

It’s an exciting time to be a marketer in the world of offline attribution. Reporting that was...

Blog > Attribution

Enhance Your Advertising Strategy With Offline Measurement

As marketers, we’re constantly wondering how our brand is resonating with consumers (do...

News

Apple Releases Mobility Data To Help Analyze How People & Coronavirus Move

Source: NBC News NOW

An analysis by Cuebiq reveals a distinct mobility gap between those who earn a lower income vs a higher...

Blog > Attribution

Partner Spotlight: Q&A With Supriya Goswami, VP of Marketing at InMobi

We got the opportunity to sit down with Supriya Goswami, VP of Marketing at InMobi, a leading technology company...

News

The Story Our Cellphones Tell About the Coronavirus

Source: New York Times

Jennifer Valentino-DeVries, an investigative reporter for The New York Times, has spent nearly a decade reporting on how websites...