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White Paper > Data

This comic book’s mission is to help educate and guide all of those looking for more information on location data, how it is collected and the pros and cons for brands and marketers.

White Paper > Attribution

Are you benchmarking your campaigns as a marketer? If not, you’re missing out on a golden opportunity to see how your campaigns are performing compared to the industry standard. Download now to get access to all the metrics and insights for measurement and planning.

Blog > Attribution

Cross-Channel Measurement: How to Enhance Your Media Mix Via Footfall Attribution

As a media planner or buyer, it’s essential to understand how your campaign is performing across all media channels. Yet…

News

The 5 Benchmarks You Need to Shake Up Your Media Mix

Source: Adweek

To really understand your customer, you need to look at the clues they leave offline. Did they visit your...

Press

Brands Saved Almost $10 For Each Incremental Store Visit in 2018 Vs. 2017

Cuebiq’s latest Footfall Attribution Benchmarks report reveals year-to-year brand uplift, visit rate, cost per incremental visit (CPIV) and dwell time metrics across brand categories and platforms New York, NY (April 24, 2019) – Brands spent an average of $13.71 to drive each incremental store visit in 2018 – approximately ten...

Whitepaper > Data

The Adventures of Clara

This comic book’s mission is to help educate and guide all of those looking for more information on location...

Blog > Cuebiq

Scalability Without Diversion

I had been managing and documenting the internal processes for the majority of our products...

Blog > Attribution

How to Use Footfall Attribution

If you work in marketing and hear the word “attribution,” you may immediately think about more traditional...

Whitepaper > Attribution

New Footfall Attribution Benchmarks

Are you benchmarking your campaigns as a marketer? If not, you’re missing out on a golden opportunity to see...

Blog > Cuebiq

Clara: Saving the Day With Offline Intelligence

Once upon a time, in a far away land, lived a marketer named Clara. Spunky and intelligent,...

Whitepaper > TV

Connecting the Dots: Television Attribution for a Multitouch Customer Journey

Amid the realities of ad fraud, walled gardens, and privacy legislation, campaign measurement partners are tasked with providing scale...

Event

Jun, 12

TVOT SF

Cuebiq's been nominated for "Most Significant Tech" this year! Are you attending TV of Tomorrow in SF this year? Be sure to check out the Cuebiq speaking sessions and meet with us there!

News

Finalists for the 16th Annual Awards for Leadership in Interactive and Multiplatform Television

Source: TVOT

Announcing the Finalists for the 16th Annual Awards for Leadership in Interactive and Multiplatform Television

Blog > Data

How to Evaluate Data Partners: 6 Top Questions to Ask

Originally posted by IAB on 4/30 here. The recently released IAB guide “

Blog > Attribution

Footfall Attribution Benchmarks Report: OOH Contributes the Most to Driving Average Footfall Traffic Uplift

Marketers are placing more and more of an emphasis on attribution and understanding how different touchpoints drive...

News

Kylie Jenner’s OOH campaign programmatically pushes ads to over 5.5K signs

Source: Marketing Dive

Programmatic bidding and digital delivery continues to evolve OOH advertising into a fully integrated channel in a digital campaign....

Blog > Location Data

6 Truths About Location Data: How to Choose the Right Data to Maximize Your Marketing Efforts

You’ve probably heard a lot about offline intelligence, but you might not be sure how to tell...

Blog > Cuebiq

Founders Series: A Behind-the-Scenes Look With William Nespoli, EVP of Product Ecosystem and OKR

We’re delighted to announce the launch of our Founders Series, a sequence of interviews to help you...


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