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Blog > Measurement

Offline Measurement: The Solution to Your Marketing Problems This Year

As I sat down to write this blog about marketing in 2020, I reflected on 2019 and looked at all…

Blog > Measurement

How to Skyrocket Your Return on Ad Spend

As a marketer, you’re most likely on the eternal quest to increase your return on ad spend. However, it can…

Blog > Data

Establishing Best Practices for an AI-driven Ecosystem

These days, it’s all about artificial intelligence — especially when it comes to the advertising ecosystem. Yet, as AI becomes more…

Blog > Attribution

Offline Measurement: The Solution to Your Marketing Problems This Year

As I sat down to write this blog about marketing in 2020, I reflected on 2019 and...

Blog > Attribution

How to Skyrocket Your Return on Ad Spend

As a marketer, you’re most likely on the eternal quest to increase your return on ad spend....

Page

Cuebiq And The Adventures of Clara

Want to know more about offline intelligence? Learn how to enrich your marketing stack today with the industry's only location data driven comic book! Read it now...

Blog > Location Data

5 MarTech Predictions for the New Year

2019 was a year of abundant growth and innovation in the martech industry, and we are confident...

Blog > Events

The Future of Technology: The Industry’s Hottest Trends at CES 2020

The start of a new year means something exciting for those of us in tech: CES 2020...

News

This Year, Brands Will Seek Out Incrementality

Source: Street Fight

As networks, publishers, and agencies continue to shift to guarantee business outcomes in ad deals (a trend that began...

Whitepaper > Audiences

2019 Holiday Audience Targeting Guide

Elevate Your Media Campaigns With Cuebiq Audiences   Download our Holiday Audience Targeting Guide to learn: Holiday recommendations to...

News

Traffic Data Quantifies Popeyes’ Explosive Chicken Sandwich

Source: Franchise Times

Some new traffic data shows just how explosive the Popeyes chicken sandwich—and the re-launch in November—really was.

Blog > Location Data

5 Hot Topics in Offline Intelligence in 2019

While it’s hard to believe, 2019 is quickly coming to an end. With the end of the...

Whitepaper > Measurement

The New Metrics That Matter for Brick-and-Mortar Retailers

Without knowing or having the ability to understand what is actually driving consumers to the store, retail marketers are...

Press

Targetspot Partners with Cuebiq to Measure Digital Audio Effectiveness

Partnership will bring offline attribution capabilities to digital audio, allowing advertisers to measure a campaign’s role in driving consumers to brick-and-mortar locations New York, NY (November 6, 2019) – Targetspot, the world’s leading digital audio solutions platform, today announced its new partnership with Cuebiq, the leading location intelligence and measurement...

News

Opinion: Brands can bring down walled gardens, but only if they want to

Source: SmartBrief

Once upon a time, “walled gardens” brought with them visions of splendid, sun-drenched, hedge-lined gardens set against the historic...

Blog > Privacy

Data Privacy Regulation in 2020: What Comes After CCPA?

Check out this interview with Shane Wiley, Cuebiq’s Chief Privacy Officer, in which he discusses the regulatory changes marketers...

Blog > Events

The Innovation of Technology: A Review of Past Groundbreaking Product Announcements as CES Celebrates 52 Years

With the new year right around the corner, it's time to start gearing up for one of...

News

Marketers Of The Year No. 4: Target

Source: Ad Age

While the week before Thanksgiving is typically a time of cheerful anticipation for retailers gearing up for the critical holiday shopping season, the news this year was dominated by declines. Chains including Macy’s, Kohl’s and Gap all reported quarterly sales drops and missed analyst expectations.

Blog > Data

Establishing Best Practices for an AI-driven Ecosystem

These days, it’s all about artificial intelligence — especially when it comes to the advertising ecosystem. Yet, as...

News

Answering The Elusive Question: How To Align Sales And Marketing Teams

Source: Forbes

You’ve heard it a million times before: It’s essential to align sales and marketing. But how do you actually...


“If somebody can do something 80 percent as good as you think you would have done it yourself, then you’ve got to let it go.” - Sara Blakely #advice #quote https://t.co/pUkOTMN7iY

Marketers are using location data to solve highly challenging problems. Find out how in our new e-book: https://t.co/U7rJE3NXTp. #marketer #locationdata #ebook @451Research https://t.co/tBJvnoAPTI

To understand the effect of your #campaign on influencing new visitors, you need one thing: #incrementality. Learn more about it in our #blog. https://t.co/7an0tv7KfM