Resource Center
3 Audience Activation Pro Tips for the Holiday Season
By Anna Livaccari
Identifying your target audience during the holidays is a crucial step toward achieving your marketing goals. In order to take full advantage of the lucrative holiday season, you must always be one st...
Brand Safety Week and The State of Privacy
It goes without saying that location data is a powerful tool in effective brand marketing—but the role...
Give Your Clients the Gift of Data-Driven TV this Holiday Season
While summer has only just come to its unofficial close, the clock is already ticking on the...
Incrementality for Car Dealerships or Tourism? Yes, it’s a thing.
A common misconception in the industry is that incrementality only applies to...
Leading Companies Commit to Privacy-First NAI Enhanced Standards for Precise Location Information
Cuebiq, Foursquare, and Precisely PlaceIQ step up to restrict data use and sharing tied to religious, healthcare,...
What is Incrementality?
Incrementality is Cuebiq’s proprietary methodology to calculate the portion of visits that can be linked (attributed) to...
Take Advantage of Cuebiq Audiences for 2022 Planning
Reaching current and potential customers is more difficult than ever before. There are more screens to populate,...
Cuebiq x Innovid: Impacting Real-World Behavior with Creative Optimization
The location space has always been defined by innovation. It is a complex, yet incredibly powerful data...
Basis Partners with Cuebiq to Help Companies Re-Engage Customers Lost to COVID Lockdowns
The Basis Technologies platform has been integrated with Cuebiq audience segments of pre-COVID in-person shoppers to re-engage them on any digital channel.
The 30 Day Map Challenge Using Cuebiq Data
Data visualization is a core piece of our daily lives, whether in art, entertainment, advertising, or technology....
TV Trends and the Targeting You Need
There is no doubt that TV advertising is a massive market—spending on traditional and connected TV (CTV)...
Introducing Cuebiq’s Newest Audience Segments
At Cuebiq, we are always looking for ways to innovate and develop our products and services. In...
Cuebiq Partners With Innovid To Enable Creative Optimization From Visitation Insights
Integration to help clients understand real-world behavior patterns and action accordingly in near real time New...
Location Data in a Post-Pandemic World: How Back-to-School Is Challenging Us to Think Differently
For years our industry has been talking about the power and promise of location data. Understanding the...
Brand-New Attribution Benchmarks: How To Evaluate and Upgrade Your Campaigns
Due to the COVID-19 pandemic, we saw dramatic changes to in-store visitation this past year. It was...
Wine Tasting and Working From Home: Coming back to Cuebiq
Since the start of the pandemic, working from home has become commonplace. My first day at Cuebiq...
Developing a Cutting Edge Control Group
At Cuebiq, we continually evolve our technology to provide our customers with powerful solutions to understand how marketing dollars...
Cuebiq’s Data for Good Program: Where We’ve Been and Where We’re Going
Cuebiq's Data for Good initiative is being continued with support from the Spectus.ai...
Partner Spotlight: Q&A With Lewis Rothkopf, President of Martin
We got the opportunity to sit down with Lewis Rothkopf, President of Martin, a media buying platform...