Resource Center
Developing a Cutting Edge Control Group
By Cuebiq Marketing Team
Cuebiq has made big changes during the last two years with a laser focus on meaningful attributes that directly address probability of visiting stores. Thanks to quality and scale of our location data, we have created a methodology that describes a device with a richer depth than ever before.
Come Back Soon! Measuring the Effectiveness of Tourism Campaigns with Geolocation Data
Tourism is a massive industry, with millions of dollars spent to promote local, national and international travel....
Incrementality for Car Dealerships or Tourism? Yes, it’s a thing.
A common misconception in the industry is that incrementality only applies to...
What is Incrementality?
Incrementality is Cuebiq’s proprietary methodology to calculate the portion of visits that can be linked (attributed) to...
Leading Companies Commit to Privacy-First NAI Enhanced Standards for Precise Location Information
Cuebiq, Foursquare, and Precisely PlaceIQ step up to restrict data use and sharing tied to religious, healthcare,...
Why Incrementality? Put Your Money Where Your Growth Is.
Cuebiq’s incrementality methodology provides a powerful measurement tool so you can understand how and where your dollars...
Maximize Your Media Budget with Measurement
Is it me? Or is Q4 2021 starting to feel a bit like the good ‘ole days? ...
TV Trends and the Targeting You Need
There is no doubt that TV advertising is a massive market—spending on traditional and connected TV (CTV)...
Basis Partners with Cuebiq to Help Companies Re-Engage Customers Lost to COVID Lockdowns
The Basis Technologies platform has been integrated with Cuebiq audience segments of pre-COVID in-person shoppers to re-engage them on any digital channel.
Introducing Cuebiq’s Newest Audience Segments
At Cuebiq, we are always looking for ways to innovate and develop our products and services. In...
Location Data in a Post-Pandemic World: How Back-to-School Is Challenging Us to Think Differently
For years our industry has been talking about the power and promise of location data. Understanding the...
Brand-New Attribution Benchmarks: How To Evaluate and Upgrade Your Campaigns
Due to the COVID-19 pandemic, we saw dramatic changes to in-store visitation this past year. It was...
Cuebiq Partners With Innovid To Enable Creative Optimization From Visitation Insights
Integration to help clients understand real-world behavior patterns and action accordingly in near real time New...
Wine Tasting and Working From Home: Coming back to Cuebiq
Since the start of the pandemic, working from home has become commonplace. My first day at Cuebiq...
Cuebiq’s Data for Good Program: Where We’ve Been and Where We’re Going
Cuebiq's Data for Good initiative is being continued with support from the Spectus.ai...
Partner Spotlight: Q&A With Lewis Rothkopf, President of Martin
We got the opportunity to sit down with Lewis Rothkopf, President of Martin, a media buying platform...
Fueling Innovation With Data: The Power of Platform as a Service
Our new white paper explains how a platform as a service such as Cuebiq Workbench is key to innovating...
Data Security: The Key To Your Brand Safety
If you’re evaluating a partner in the data space, there are many considerations. The topic of privacy...
Q&A With Jon Friedman: Helping Clients Unlock the Power of Location Data
We sat down with Jon Friedman, who leads the Marketing Solutions team at Cuebiq. Learn about Jon’s...
