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Blog > Measurement

Developing a Cutting Edge Control Group

By Cuebiq Marketing Team

Cuebiq has made big changes during the last two years with a laser focus on meaningful attributes that directly address probability of visiting stores. Thanks to quality and scale of our location data, we have created a methodology that describes a device with a richer depth than ever before. 

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Blog > analytics

Come Back Soon! Measuring the Effectiveness of Tourism Campaigns with Geolocation Data

Tourism is a massive industry, with millions of dollars spent to promote local, national and international travel....

Blog > Incrementality

Incrementality for Car Dealerships or Tourism? Yes, it’s a thing.

A common misconception in the industry is that incrementality only applies to...

Blog > Attribution

What is Incrementality?

Incrementality is Cuebiq’s proprietary methodology to calculate the portion of visits that can be linked (attributed) to...

Press

Leading Companies Commit to Privacy-First NAI Enhanced Standards for Precise Location Information

Cuebiq, Foursquare, and Precisely PlaceIQ step up to restrict data use and sharing tied to religious, healthcare,...

Blog > Insights

Why Incrementality? Put Your Money Where Your Growth Is.

Cuebiq’s incrementality methodology provides a powerful measurement tool so you can understand how and where your dollars...

Blog > analytics

Maximize Your Media Budget with Measurement

Is it me?  Or is Q4 2021 starting to feel a bit like the good ‘ole days? ...

Blog > TV

TV Trends and the Targeting You Need

There is no doubt that TV advertising is a massive market—spending on traditional and connected TV (CTV)...

News

Basis Partners with Cuebiq to Help Companies Re-Engage Customers Lost to COVID Lockdowns

Source: CRM Magazine

The Basis Technologies platform has been integrated with Cuebiq audience segments of pre-COVID in-person shoppers to re-engage them on any digital channel.

Blog > Audiences

Introducing Cuebiq’s Newest Audience Segments

At Cuebiq, we are always looking for ways to innovate and develop our products and services. In...

Blog > Location Data

Location Data in a Post-Pandemic World: How Back-to-School Is Challenging Us to Think Differently

For years our industry has been talking about the power and promise of location data.  Understanding the...

Blog > Attribution

Brand-New Attribution Benchmarks: How To Evaluate and Upgrade Your Campaigns

Due to the COVID-19 pandemic, we saw dramatic changes to in-store visitation this past year. It was...

Press

Cuebiq Partners With Innovid To Enable Creative Optimization From Visitation Insights

Integration to help clients understand real-world behavior patterns and action accordingly in near real time New...

Blog > Culture

Wine Tasting and Working From Home: Coming back to Cuebiq

Since the start of the pandemic, working from home has become commonplace. My first day at Cuebiq...

Blog > Data for Good

Cuebiq’s Data for Good Program: Where We’ve Been and Where We’re Going

Cuebiq's Data for Good initiative is being continued with support from the Spectus.ai...

Blog > Attribution

Partner Spotlight: Q&A With Lewis Rothkopf, President of Martin

We got the opportunity to sit down with Lewis Rothkopf, President of Martin, a media buying platform...

Whitepaper > Data

Fueling Innovation With Data: The Power of Platform as a Service

Our new white paper explains how a platform as a service such as Cuebiq Workbench is key to innovating...

Blog > Security

Data Security: The Key To Your Brand Safety

If you’re evaluating a partner in the data space, there are many considerations. The topic of privacy...

Blog > Data

Q&A With Jon Friedman: Helping Clients Unlock the Power of Location Data

We sat down with Jon Friedman, who leads the Marketing Solutions team at Cuebiq. Learn about Jon’s...