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TV
By Isabel Sperry - Source

Despite the fact that ad loads are increasing, TV viewership is gradually shrinking. Given this reality, it’s more important than…

Cuebiq
By Isabel Sperry - Source

Are you interested in what makes a successful product manager at a tech startup? From creating sound processes to being…

OOH
By Isabel Sperry - Source

You may be under the impression that traditional media has lost some of its luster over the years. While it’s…

TV

How to Measure TV Advertising With Real-World Consumer Actions

By Isabel Sperry - Source

Despite the fact that ad loads are increasing, TV viewership is gradually shrinking. Given this reality, it’s more important than ever that marketers understand how to optimize...

Cuebiq

From Conga Lines to Cross-Departmental Collaboration: Cuebiq Retreat 2k18 in the Bahamas

By Isabel Sperry - Source

A five-day trip to the Bahamas... for work? It sounds too good to be true, right? Well, for Cuebiq last week, this was our reality. Every year,...

Winning At Retail: Driving Footfall in an Omnichannel World

By Christian Kunkel - Source

77% of Retailers Know That Footfall Measurement Helps Drive Revenue Growth As the retail world continues to push toward an omnichannel future, substantial change is being driven by...

Holiday Audience Targeting Guide

By Christian Kunkel - Source

Elevate Your Media Campaigns With Cuebiq Audiences Download our Holiday Audience Targeting Guide to learn: Holiday recommendations to connect...

Fostering Employee Innovation at a 150-Year-Old Company

Executive Summary With more than 100,000 employees and 150 years of history, Bayer can’t structure its business to innovate in the same way that Silicon Valley...

How are marketers using IoT in 2019?

More than 24 billion internet-connected devices are expected to be installed globally by 2020, according to Business Insider. But how are marketers taking advantage of the opportunities offered...

Cuebiq

What It’s Like to Work in Cuebiq’s Milan Office: A Q&A With Ivan Parenti

By Cuebiq Marketing Team - Source

For our third employee spotlight from our trip to Milan, we’re featuring Cuebiq’s own Head of Product Development, Ivan Parenti. We had the chance to interview Ivan...

Cuebiq

4 Top Secrets for Succeeding in Product at a Tech Startup

By Isabel Sperry - Source

Are you interested in what makes a successful product manager at a tech startup? From creating sound processes to being able to motivate a team, being a...

Attribution

Footfall Attribution: A Behind-the-Scenes Look With Bruna Coppolino, Product Manager

By Cuebiq Marketing Team - Source

Wondering what goes on behind the scenes with Cuebiq’s Attribution product? Then you’ll want to hear what Bruna Coppolino, Product Manager on the Attribution team in Milan,...

When a Country is Facing Political and Human Rights Issues, Should Businesses Leave or Stay?

Steve Bronstein/Getty Images After the murder of dissident Saudi journalist Jamal Khashoggi, many companies had to urgently...

Location Intelligence for Auto Marketers

By Christian Kunkel - Source

New Research Reveals Auto Marketers Are Using Location Intelligence Insights To More Effectively Map The Car Buying Journey Download our latest white paper we commissioned with 451 Research for strategic...

Marketing Day: Gillette’s viral video ad, Urban Airship buys Accengage, more

Here’s our recap of what happened in online marketing today, as reported on...

Analytics

Location Analytics: A Behind-the-Scenes Look With Bianca Gherardi, Technical Product Manager

By Cuebiq Marketing Team - Source

This past summer, we got the opportunity to visit Cuebiq’s Milan office and interview some of our brilliant Italian counterparts, who help keep Cuebiq running day in...

TV

Footfall Attribution for TV: How to Measure the Impact of Your Television Advertising

By Isabel Sperry - Source

With its ability to boost brand awareness and deliver strong returns, TV advertising is undeniably powerful. However, brands have traditionally used sales attribution tools or custom sales...

Data

How Location Intelligence Can Benefit the Entire QSR Organization

By Rebecca Schneider - Source

When it comes to location intelligence, the quick-service restaurant industry stands to benefit in many ways. Nowadays, restaurant chains are constantly being challenged to step up their...

TV

Audiences for TV: Advanced Audiences Are Not Just for Advanced TV

By Isabel Sperry - Source

You may think that advanced audiences only apply to advanced TV — but in fact, you can use advanced audiences for linear TV as well. Let’s...

Audiences

Leverage Last-Minute Shoppers to Drive Incremental Sales

By Jack Foster - Source

With the US economy humming, growing at its fastest rate in over a decade while unemployment nears 20-year lows, the 2018 holiday shopping season promises to be a good...


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