100+ Days Into The Year Of The Cookieless Future – What Have We Lost?

By Cuebiq Marketing Team / 3 minutes

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Over 100 days in, and the cookieless future is truly here. We may as well start referring to it as the cookieless now. As the industry moves towards the cookieless reality, in-store and offline data remain vital for success. The advancements in anonymized data collection and trusted measurement suppliers can continue to provide rich customer insights without compromising privacy. In fact, a cookieless world underscores the importance of location data – it’s a powerful tool for understanding real-world customer behavior and driving results. We remain committed to helping businesses navigate this shift and leverage the power of location intelligence in the cookieless era.

We’ve weathered similar storms before. Remember the cookiepocalypse of Firefox and Safari? While their market share was smaller, it was a wake-up call for the industry. Through strategic partnerships, Cuebiq successfully maintained a high match rate – up to 83% of exposed devices – which enabled us to continually provide our partners with accurate measurement and attribution at scale. This experience positions us perfectly to navigate the current challenges and emerge stronger.

The cookieless world doesn’t have to mean exposure. While third-party cookie deprecation limits our ability to identify all devices directly, Cuebiq offers a future-proof approach. We’re flexible and ready to support the emerging measurement standards that the market adopts. Our focus remains on providing clients with valuable attribution data, regardless of the chosen identifier. Because of our strong partnerships with leading mobile application providers such as Experian, we can append additional identifiers without exposing any individual data or at any expense of our industry-leading privacy practices, and increase the number of known devices for our clients.

Ready for new identifiers and beyond. Cuebiq isn’t just prepared for the future, we’re actively shaping it. We already have the capability to measure key campaign identifiers such as Ramp ID and UID2.0. This allows clients to leverage the latest solutions and gain valuable insights into campaign performance.

Confidence in a cookieless world. At Cuebiq, we understand the importance of data-driven decision-making, especially in a cookieless environment. Our commitment to innovation and proven track record of overcoming similar challenges ensures we remain ahead of the market and your trusted partner.

This is just the beginning. We’re constantly developing and refining our solutions to stay ahead of the curve. With a focus on machine learning, AI, and privacy-focused identity solutions, Cuebiq empowers agencies and brands to thrive in the cookieless future.

Stay tuned for further updates! As the cookieless landscape evolves, Cuebiq will continue to provide updates on our progress and the latest advancements in attribution and location data measurement. As the industry grapples with the deprecation of third-party cookies, Cuebiq remains steadfast in its commitment to delivering robust attribution and location data—the cornerstones of successful data-driven marketing campaigns.

Partner with Cuebiq and navigate the cookieless future with confidence.

About the Author

Cuebiq Marketing Team

The Cuebiq Marketing team is a group of data-driven marketers with a focus on strategy and a flair for the creative! Our team is broken down into Growth and Product Marketing departments, and we work on everything from running the Cuebiq website, to developing thought leadership content, to sales enablement and pipeline generation.