Offline Measurement

Find out whether your advertising is changing consumer behavior. Offline Measurement reveals how your cross-channel advertising is influencing store visits, helping you prove the impact of your marketing dollars in the offline world.

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Our Measurement solution helps you identify whether or not your cross-channel advertising is generating incremental store visits. What does that mean? You can see whether your ads are actually changing consumer behavior.

Offline Measurement gives you an edge when it comes to proving the real-world value of your advertising. With Cuebiq, you can measure advertising performance, unlock incrementality, and increase your return on ad spend all with our Measurement solution.

Cross-Channel Measurement
Measure the impact of your cross-channel media campaigns to understand which channel or messaging drives incremental visits.
Real-Time Metrics
See campaign performance in real time, so you can be more efficient with your advertising by shifting dollars to best-performing tactics.
Increase Return on Ad Spend
Unlock campaign incrementality of your cross-channel advertising and decrease the cost per incremental visit.

We provide Measurement that fits your brand’s needs — you can use our Measurement solution either in our interactive platform or activate the data in your platform of choice.

Get Budget Allocation Recommendations

Cuebiq's platform provides you with budget recommendations that will help you adjust campaign tactics in real time, to get the most from your ad dollars.

Decrease Your Cost per Incremental Visit

Understand how CPIV varies when acquiring new vs. returning customers to decrease the overall cost of driving visits to store.

Our Measurement solution is:

1

Powered by the industry's largest source of first-party, high-quality, future-proofed location data collected on a daily basis

2

Media-Agnostic — Cuebiq is the industry's No. 1 independent offline intelligence company, giving you unbiased and transparent results

Save time, save money.

Increase ROAS with cross-channel measurement

Unlock incrementality

See whether your cross-channel campaigns are driving incremental visits and adjust them in real time to make the most of your ad dollars.

Reduce ad waste

Identify which audience segments are generating more in-store visits and shift ad impressions to best-performing tactics.

Optimize your media mix

Know which media channels contribute to your advertising outcomes. Optimize campaigns on the fly with real-time results to generate a higher return on your investments.

Better Understand Brand Performance Across All Channels

Map and measure — that’s our mantra for helping you paint a complete picture of the offline consumer journey. We provide cross-channel measurement that includes:

Television
Match viewership to in-store visits to prove TV advertising ROI
We make it easier for you to understand performance by mapping TV viewership to in-store visits. With offline insights, you can more effectively measure your TV ads (both traditional and advanced) and compare their performance to the rest of your media mix.
Streaming Audio
Connecting the dots in a medium without clicks
Now you can measure the offline impact of your digital audio advertising and understand if it's changing consumer behavior and driving store visits.
Digital & Social
Bridge the online and offline world — go beyond just clicks
See how effective your campaigns are in driving brand, visit, and revenue lift across all digital platforms and channels.
Out-Of-Home (OOH)
Increase the impact of your OOH investments across static and programmatic activations
Want to prove the value of your OOH ad dollars? Our solution and methodology help marketers measure the ROI of their OOH ads and use those insights to increase return on ad spend.

Better Understand Brand Performance Across All Channels

Map and measure — that’s our mantra for helping you paint a complete picture of the offline consumer journey. We provide cross-channel measurement that includes:

Digital & Social
Bridge the online and offline world — go beyond just clicks
See how effective your campaigns are in driving brand, visit, and revenue lift across all digital platforms and channels.
Television
Match viewership to in-store visits to prove TV advertising ROI
We make it easier for you to understand performance by mapping TV viewership to in-store visits. With offline insights, you can more effectively measure your TV ads (both traditional and advanced) and compare their performance to the rest of your media mix.
Out-Of-Home (OOH)
Increase the impact of your OOH investments across static and programmatic activations
Want to prove the value of your OOH ad dollars? Our solution and methodology help marketers measure the ROI of their OOH ads and use those insights to increase return on ad spend.
Streaming Audio
Connecting the dots in a medium without clicks
Now you can measure the offline impact of your digital audio advertising and understand if it's changing consumer behavior and driving store visits.
Sample Metrics

Actionable Insights Via Offline Measurement

0
%
Visit Uplift
0
%
Incrementality
0
%
Of consumers spent 5–28 minutes in store

Learn more about how we can help your brand.