When it comes to location intelligence, the quick-service restaurant industry stands to benefit in many ways. Nowadays, restaurant chains are constantly being challenged to step up their game against competitors, thanks to the rise of new technology and better customer-oriented strategies. It’s time to act on these strategies and create a better experience overall for your visitors and most importantly…sales!
According to our white paper with 451 Research, 69% of QSR marketers plan to increase their use of location data over the next two years. This speaks volumes about the direction that marketers are going toward in order to maximize their efforts and grow their customer base.
Location data can be invaluable in strengthening your entire enterprise. There are many insights you can derive from location intelligence that are right at your fingertips! Now, are you ready to unlock them?
It’s time to map the offline consumer journey! Location intelligence can be a major resource in helping QSR marketers strengthen acquisition and develop better consumer experiences.
Co-Branding + Sponsorship Opportunities
Marketers can analyze offline consumer behaviors, visitation patterns, and purchase intent to evaluate new partnership opportunities. Through location analytics, they can see key brand affinities their visitors have with other brands, and more importantly, identify opportunities that resonate with their target audience.
Loyalty Program Development
By using cross-shopping activities including brand affinity, visit frequency, dwell time, and more, marketers can refine their loyalty programs for consumer retention and guide segmentation strategies, which will be key to keeping their consumers happy.
Consumer Persona Building
In addition to loyalty program development, marketers can gain a deeper understanding of offline consumer behaviors such as brand affinity and loyalty to more effectively build their buyer personas and inform their marketing strategies and communication efforts.
Consumer footfall patterns provide the information needed to build conquesting and day-parting communication efforts, in order to grow market share and marketing ROI.
By leveraging SDK technology within their mobile app, marketers can better understand app users and their offline behaviors including loyalty, visit frequency, dwell time, and more.
Media / Agency Partners
We’re here to help QSR media and agency partners make effective media buying and planning decisions. Location intelligence provides data-driven and consumer-centric insights to support better media investments.
Using location intelligence, media and agency partners can identify and test new audiences and media planning strategies to evaluate publishers, creative messaging, content platforms, media mix, and cross-channel investments.
After mapping consumers’ offline journey and path to purchase, they can activate geo-behavioral audience segments such as branded audiences, predictive audiences (based on churn), seasonal, lifestyle, and more.
Cross-Channel Spend Optimization
Media and agency partners can leverage real-time, daily visit and uplift metrics to optimize media spend by creative, publisher, and geo for campaigns already in-flight.
To prove media ROI, they can measure cross-channel advertising performance for digital, TV, OOH, and radio.
Restaurant Operations & Customer Service
Restaurant operations and customer service teams can improve their operational strategies, staffing efficiencies, and customer service experiences using visitation behaviors and trends.
Using location intelligence, they can elevate GIS strategies for smarter restaurant and franchise location planning based on the key geographies optimal for their brand.
Increase Operational Efficiencies
What’s more, they can optimize restaurant location opening and closing hours as well as staffing needs based on consumer peak visitation hours and seasonal consumer footfall trends.
Enhanced Diner Experience
Analyzing how much time consumers spend dining in-store, the time of day they visit, and their frequency of visit can help with enhancing the in-store dining experience.
Finance/ Operations / Strategy
Finance, operations, and strategy teams can accelerate their growth and reduce costs through real-time, data-driven decisions.
These professionals can leverage real-time consumer footfall data to forecast brand sales, revenue, foot traffic, visitation trends, and more.
Franchise Strategy Analysis
They can analyze state, DMA, and store-level performance by a variety of location-powered KPIs unique to location intelligence to franchise opportunities.
Sales/ Business Development
Finally, by layering data intelligence, sales and business development teams can turn relationships and business opportunities into revenue.
Corporate Social Responsibility
These teams can leverage location data to support nonprofit organizations and universities in their efforts to drive innovation around the globe by solving real-world problems, such as natural disaster evacuation planning.
To better qualify prospects, they can analyze offline consumer behaviors to see if they overlap with their enterprise or an enterprise with a similar selection to theirs.
Sales and business development teams can boost their customer tool or database with offline behaviors and purchase intent to more accurately predict and generate revenue.
To learn about how Cuebiq’s location intelligence solutions can help a QSR organization, be sure to check out our infographic.