How Location Intelligence Can Benefit the Entire QSR Organization

By Rus Ackner / 5 minutes

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This article was written before Cuebiq deprecated our SDK, which you can learn more about in this blog. We’ve left the following information up as it may offer offer additional insights and context.


When it comes to location intelligence, the quick-service restaurant industry stands to benefit in many ways. Nowadays, restaurant chains are constantly being challenged to step up their game against competitors, thanks to the rise of new technology and better customer-oriented strategies. It’s time to act on these strategies and create a better experience overall for your visitors and most importantly…sales!

According to our white paper with 451 Research, 69% of QSR marketers plan to increase their use of location data over the next two years. This speaks volumes about the direction that marketers are going toward in order to maximize their efforts and grow their customer base.

QSR Marketers Plan to Increase Use of Location Data

Location data can be invaluable in strengthening your entire enterprise. There are many insights you can derive from location intelligence that are right at your fingertips! Now, are you ready to unlock them?

Corporate Marketing

It’s time to map the offline consumer journey! Location intelligence can be a major resource in helping QSR marketers strengthen acquisition and develop better consumer experiences.

Co-Branding + Sponsorship Opportunities

Marketers can analyze offline consumer behaviors, visitation patterns, and purchase intent to evaluate new partnership opportunities. Through location analytics, they can see key brand affinities their visitors have with other brands, and more importantly, identify opportunities that resonate with their target audience.

Loyalty Program Development

By using cross-shopping activities including brand affinity, visit frequency, dwell time, and more, marketers can refine their loyalty programs for consumer retention and guide segmentation strategies, which will be key to keeping their consumers happy.

Consumer Persona Building

In addition to loyalty program development, marketers can gain a deeper understanding of offline consumer behaviors such as brand affinity and loyalty to more effectively build their buyer personas and inform their marketing strategies and communication efforts.

Competitive Intelligence

Consumer footfall patterns provide the information needed to build conquesting and day-parting communication efforts, in order to grow market share and marketing ROI.

CEM Analysis

By leveraging SDK technology within their mobile app, marketers can better understand app users and their offline behaviors including loyalty, visit frequency, dwell time, and more.

Download Infographic

Media / Agency Partners

We’re here to help QSR media and agency partners make effective media buying and planning decisions. Location intelligence provides data-driven and consumer-centric insights to support better media investments.

Strategic Planning

Using location intelligence, media and agency partners can identify and test new audiences and media planning strategies to evaluate publishers, creative messaging, content platforms, media mix, and cross-channel investments.

Audience Targeting

After mapping consumers’ offline journey and path to purchase, they can activate geo-behavioral audience segments such as branded audiences, predictive audiences (based on churn), seasonal, lifestyle, and more.

Cross-Channel Spend Optimization

Media and agency partners can leverage real-time, daily visit and uplift metrics to optimize media spend by creative, publisher, and geo for campaigns already in-flight.

Cross-Channel Measurement

To prove media ROI, they can measure cross-channel advertising performance for digital, TV, OOH, and radio.

Restaurant Operations & Customer Service

Restaurant operations and customer service teams can improve their operational strategies, staffing efficiencies, and customer service experiences using visitation behaviors and trends.

Finances Planning

Using location intelligence, they can elevate GIS strategies for smarter restaurant and franchise location planning based on the key geographies optimal for their brand.

Increase Operational Efficiencies

What’s more, they can optimize restaurant location opening and closing hours as well as staffing needs based on consumer peak visitation hours and seasonal consumer footfall trends.

Enhanced Diner Experience

Analyzing how much time consumers spend dining in-store, the time of day they visit, and their frequency of visit can help with enhancing the in-store dining experience.

Location Intelligence for QSR Enterprise

Finance/ Operations / Strategy

Finance, operations, and strategy teams can accelerate their growth and reduce costs through real-time, data-driven decisions.

Revenue Forecasting

These professionals can leverage real-time consumer footfall data to forecast brand sales, revenue, foot traffic, visitation trends, and more.

Franchise Strategy Analysis

They can analyze state, DMA, and store-level performance by a variety of location-powered KPIs unique to location intelligence to franchise opportunities.

Sales/ Business Development

Finally, by layering data intelligence, sales and business development teams can turn relationships and business opportunities into revenue.

Corporate Social Responsibility

These teams can leverage location data to support nonprofit organizations and universities in their efforts to drive innovation around the globe by solving real-world problems, such as natural disaster evacuation planning.

Customer Acquisition

To better qualify prospects, they can analyze offline consumer behaviors to see if they overlap with their enterprise or an enterprise with a similar selection to theirs.

CRM Enhancement

Sales and business development teams can boost their customer tool or database with offline behaviors and purchase intent to more accurately predict and generate revenue.

To learn about how Cuebiq’s location intelligence solutions can help a QSR organization, be sure to check out our infographic.

About the Author

Rus Ackner