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Blog > Measurement

Developing a Cutting Edge Control Group

By Cuebiq Marketing Team

Cuebiq has made big changes during the last two years with a laser focus on meaningful attributes that directly address probability of visiting stores. Thanks to quality and scale of our location data, we have created a methodology that describes a device with a richer depth than ever before. 

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Blog > Audiences

Give Your Holiday Campaigns the Gift of Location-Based Audiences

The holiday season is upon us, and so is the end-of-year advertising push. And why not? Consumers...

Blog > Audiences

How to Enhance Your Customer Profile Using Offline Intelligence

If you work in marketing, you know how important it is to get your customer profile just...

Blog > Attribution

Streaming Audio Meets Offline Measurement

As screenless media continues to grow, measurement must move past direct response metrics to be properly attributed. The State of...

News

OOH Agency Talon America Debuts Data Management Platform Ada

Source: MediaPost

Ada, Talon's proprietary data management platform, generates intelligence on real and recent audience behaviors in the physical world....

Blog > Attribution

Attribution is King: Here’s How to Make It Reign

We know that attribution is everything. After all, if you’re not measuring the performance of your campaigns,...

Blog > OOH

5 Reasons You Need to Add Out-Of-Home to Your Marketing Strategy

If out-of-home is not currently part of your marketing strategy, it should be. This typically “traditional” medium...

Blog > Audiences

How to Use Offline Audiences to Your Advantage

If you work in marketing, you’re probably already segmenting and targeting your audience into groups that are...

Press

Cuebiq Joins The Trinity Challenge

Location intelligence company joins efforts to improve global response to health emergencies with its location-based data and consumer insights New York, NY (January 27, 2021) – Cuebiq, a leader in mobility intelligence and consumer insights, today announced it has been invited to join

Blog > Data for Good

Data for Good: Providing Social Value Through Location Data

Cuebiq's Data for Good initiative is being continued with support from the Spectus.ai...

Blog > Security

Setting Industry Standards: An Inside Look at Cuebiq’s Security Team

As with any tech-driven company, here at Cuebiq, security and privacy are imperative to our everyday success....

Blog > Culture

What Working With Big Data Really Means

The process of going from a big data lake to a mature product is involved, to say the least....

Whitepaper >

High-Impact Use Cases for Location Data in Quick Service Restaurants

57% of QSR marketers are using location data to enhance their attribution capabilities and to better understand consumer...

Blog > Audiences

How to Ace Your Audience Targeting Strategy

Learn how to ace your media strategy in Q4! We’ve put together some quick tips to help you plan...

Blog > Culture

The Evolution of Cuebiq’s Company Culture Over the Years

When evaluating a company to join, there are many factors that come to mind. You need to...

Blog > OOH

Partner Spotlight: Q&A With Jeremy Flynn, Clear Channel Outdoor

We got the opportunity to sit down with Jeremy Flynn, Vice President of Data Products & Strategy at Clear...

Blog > Attribution

Do You Have a Blind Spot in Your Current Retail Attribution Strategy?

If you’re a retailer, you might not be accurately attributing your campaigns. With the rise of digital...

Press

Cuebiq Achieves Top 25% Ranking of Fastest-Growing Company in North America on Deloitte’s 2020 Technology Fast 500™

Location intelligence company achieves 1,092% revenue growth to earn recognition New York, NY (November 18, 2020)— Cuebiq, a leader in...

Blog > Retail

Last-Minute Shoppers and Location Data: What’s Differentiating Brick-And-Mortar This Shopping Season

As the all-important holiday season approaches once again, retailers are faced with figuring out how to deliver...