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Blog > Analytics/Insights

To Travel or Not To Travel: Americans Grapple With State Restrictions

By Isabel Sperry

Millions of Americans have been planning end-of-summer trips to get away. According to AAA, booking trends reveal that Americans are currently making travel arrangements, though cautiously and more la...

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traveler with map
Featured Resource

8 Audiences to Activate This Holiday Season

These past few months, Cuebiq has worked tirelessly to bring you the tools you need to make smart decisions about how and when to engage with your consumers during this unusual time. As you prepare for the holiday season, we are here to help. While consumers’ purchasing behaviors may change this year, their preferences — both longstanding and recently discovered — can be seen in the real-world actions they take.

Blog > Attribution

Five Unexpected Applications of Offline Intelligence

Originally posted by Verizon Media on 11/18 here. Cuebiq, a leader in the offline intelligence...

News

Americans Didn’t Wait For Their Governors To Tell Them To Stay Home Because Of COVID-19

Source: FiveThirtyEight

The Cuebiq data suggests that behavioral changes were largely driven by people making a voluntary choice to stay home...

Whitepaper > Measurement

New Footfall Attribution Benchmarks

Are you benchmarking your campaigns as a marketer? If not, you’re missing out on a golden opportunity to see...

News

Travel From New York City Seeded Wave of U.S. Outbreaks

Source: New York Times

The coronavirus outbreak in New York City became the primary source of infections around the United States, researchers have...

Blog > Data

Cuebiq Visit Intelligence Now Available in Amazon’s AWS Data Exchange

New partnership makes subscribing to high-quality location data a breeze. Amazon’s

Featured Resource

Cuebiq And The Adventures of Clara

Want to know more about offline intelligence? Learn how to enrich your marketing stack today with the industry's only location data driven comic book! Read it now...

News

Smartphone location data can tell if people stay home during the pandemic. Experts worry users are sacrificing privacy for safety.

Source: Chicago Tribune

The coronavirus outbreak has sparked a new use for data smartphones collect about users’ locations.

Blog > Audiences

Give Your Holiday Campaigns the Gift of Location-Based Audiences

The holiday season is upon us, and so is the end-of-year advertising push. And why not? Consumers...

News

R.I. travel being watched for economy reopening

Source: Providence Journal

Rhode Island travel has sunk below the national average since Raimondo’s warning, according to Cuebiq.com, although movement everywhere now appears to be on the rise.

Blog > Audiences

How to Enhance Your Customer Profile Using Offline Intelligence

If you work in marketing, you know how important it is to get your customer profile just...

Press

Cuebiq’s Data for Good Program Provides UNICEF with High-Precision Human Mobility Data for Real-Time Response to Humanitarian Needs

Data sharing partnership will support UNICEF’s efforts around epidemiology, disaster preparedness and response, and detecting demographic biases in developing regions New York, (September 10, 2019) – Cuebiq, a leader in offline location intelligence and consumer insights, today announced a partnership with United Nations International Children’s Fund (UNICEF). Through its Data...

News

Here’s where people in the DMV are staying in – and where they aren’t

Source: WUSA9

More than half of D.C.’s residents have stayed within 300 feet of their homes since March 19, according to...

Blog > Attribution

Streaming Audio Meets Offline Measurement

As screenless media continues to grow, measurement must move past direct response metrics to be properly attributed. The State of...

Blog > Attribution

Attribution is King: Here’s How to Make It Reign

We know that attribution is everything. After all, if you’re not measuring the performance of your campaigns,...

News

DATA: See how Texas, Montgomery County residents have responded to social distancing guidelines

Source: Community Impact

To track the national response to stay-at-home orders and social distancing guidelines enacted amid the coronavirus outbreak, several data...

Blog > OOH

5 Reasons You Need to Add Out-Of-Home to Your Marketing Strategy

If out-of-home is not currently part of your marketing strategy, it should be. This typically “traditional” medium...

News

Apple Releases Mobility Data To Help Analyze How People & Coronavirus Move

Source: NBC News NOW

An analysis by Cuebiq reveals a distinct mobility gap between those who earn a lower income vs a higher...