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Blog > Data

Fueling Innovation With Data: The Power of Platform as a Service

By Isabel Sperry

Our new white paper explains how a platform as a service such as Cuebiq Workbench is key to innovating with data, as it empowers marketers, developers, and analysts alike to build custom, data-driven solutions to fit their needs, all in a privacy-enhanced environment.

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Blog > Attribution

Attribution is King: Here’s How to Make It Reign

We know that attribution is everything. After all, if you’re not measuring the performance of your campaigns,...

Blog > OOH

5 Reasons You Need to Add Out-Of-Home to Your Marketing Strategy

If out-of-home is not currently part of your marketing strategy, it should be. This typically “traditional” medium...

Blog > Audiences

How to Use Offline Audiences to Your Advantage

If you work in marketing, you’re probably already segmenting and targeting your audience into groups that are...

Press

Voicing Concerns That Existing TV and Cross-Platform Measurement is Insufficient, Marketers are “Settling” for Attribution Tools

New whitepaper explores marketers’ challenges and desires when it comes to cross-platform measurement, especially TV attribution New York, NY, March 20, 2019 – Cuebiq, a leader in consumer insights and measurement, today announced the release of a whitepaper detailing the findings from a study they commissioned to Advertiser Perceptions,...

Blog > Data for Good

Data for Good: Providing Social Value Through Location Data

We had the pleasure of sitting down with Brennan Lake, Cuebiq’s Senior Director of Research Partnerships and Data, to...

Blog > Security

Setting Industry Standards: An Inside Look at Cuebiq’s Security Team

As with any tech-driven company, here at Cuebiq, security and privacy are imperative to our everyday success....

Blog > Culture

What Working With Big Data Really Means

The process of going from a big data lake to a mature product is involved, to say the least....

News

These Researchers Are Predicting COVID-19 Trends Weeks Before Standard Surveillance

Source: News@Northeastern

By combining Cuebiq data and other resources into a single indicator, researchers at Northeastern have created an early warning system that can predict coronavirus trends weeks in advance of standard surveillance techniques.

Blog > Audiences

How to Ace Your Audience Targeting Strategy

Learn how to ace your media strategy in Q4! We’ve put together some quick tips to help you plan...

Whitepaper >

Incrementality: The Future of Offline Measurement

Unlock incrementality for your next media campaign – find out if your advertising is actually changing consumer behavior and...

Blog > Culture

The Evolution of Cuebiq’s Company Culture Over the Years

When evaluating a company to join, there are many factors that come to mind. You need to...

Press

Vistar Media Partners with Leading Data Providers for Comprehensive Measurement Suite for Digital Out-of-Home

NinthDecimal, MFour, Factual, Cuebiq and PlaceIQ extend foot traffic measurement for DOOH at scale New York, NY (January 30, 2019) – Vistar Media, the global leader in programmatic technology for digital out-of-home, today announced the launch of 3rd-party measurement suite, featuring offerings from the industry’s premiere foot traffic...

Blog > OOH

Partner Spotlight: Q&A With Jeremy Flynn, Clear Channel Outdoor

We got the opportunity to sit down with Jeremy Flynn, Vice President of Data Products & Strategy at Clear...

Blog > Attribution

Do You Have a Blind Spot in Your Current Retail Attribution Strategy?

If you’re a retailer, you might not be accurately attributing your campaigns. With the rise of digital...

Blog > Retail

Last-Minute Shoppers and Location Data: What’s Differentiating Brick-And-Mortar This Shopping Season

As the all-important holiday season approaches once again, retailers are faced with figuring out how to deliver...

Blog > Culture

Sending Tweets and Meeting the Team: My First Few Weeks at Cuebiq

My first day as an intern at Cuebiq was just a few weeks ago on a sunny...

Press

Dave Simon Joins Cuebiq as VP of Programmatic Data Sales

Formerly of Oath, industry veteran to facilitate the adoption of Cuebiq’s offerings for the demand side programmatic space New York, NY (January 23, 2019) – Leading location intelligence and consumer insights company, Cuebiq, today announced the hiring of Dave Simon as the company’s Vice President, Programmatic Data Sales. Simon will...

Blog > Culture

Six Interview Tips to Land Your Dream Tech Job at Cuebiq in Milan

At Cuebiq, our interview process is simple. It is quick, technical, and fun. Ask any Cuebiqer why...