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Blog > Audiences

3 Audience Activation Pro Tips for the Holiday Season

By Cuebiq Marketing Team

Identifying your target audience during the holidays is a crucial step toward achieving your marketing goals. In order to take full advantage of the lucrative holiday season, you must always be one st...

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Woman shopping for holiday ornaments
Blog > Community

Answering the Elusive Question: How to Align Sales and Marketing Teams

Originally posted by Forbes on 12/4 here. You’ve heard it a million times before:...

Blog > Culture

Cuebiq Green Team: Building Awareness of Office Recycling Habits & Creating a More Eco-Friendly Work Environment

We all remember growing up and constantly being reminded by our parents and teachers to recycle our...

Blog > Predictive

Artificial Intelligence: The Fuel for Predictive Analytics

Whether it be facial recognition on your phone, that cool new VR experience, or your Alexa device,...

News

OOH Agency Talon America Debuts Data Management Platform Ada

Source: MediaPost

Ada, Talon's proprietary data management platform, generates intelligence on real and recent audience behaviors in the physical world....

Blog > analytics

Revolutionizing Campaign Measurement: Unlocking Incrementality With Offline Intelligence

"It’s great to hear this campaign has been driving consumers to stores, but can you tell...

Blog > Attribution

Five Unexpected Applications of Offline Intelligence

Offline intelligence is often thought of as a way to measure foot traffic to a brick-and-mortar location driven...

Blog > Data

Cuebiq Visit Intelligence Now Available in Amazon’s AWS Data Exchange

New partnership makes subscribing to high-quality location data a breeze. Amazon’s

Press

Cuebiq Provides Free Mobility and Store Visitation Insights to Businesses Navigating New Market Uncertainty

Updated daily, such insights will help monitor business performance and inform national and local ad strategies New York, (March 23, 2020) – In light of the current market volatility resulting from the COVID-19 pandemic, Cuebiq, a leader in offline location intelligence and consumer insights, today announced the release of...

Blog > Audiences

Give Your Holiday Campaigns the Gift of Location-Based Audiences

The holiday season is upon us, and so is the end-of-year advertising push. And why not? Consumers...

Blog > Audiences

How to Enhance Your Customer Profile Using Offline Intelligence

If you work in marketing, you know how important it is to get your customer profile just...

Blog > Attribution

Streaming Audio Meets Offline Measurement

As screenless media continues to grow, measurement must move past direct response metrics to be properly attributed. The State of...

Whitepaper > Data

Finding Real Enterprise Value in Location Data

According to 451 Research, marketers are becoming location data experts. Find out more in our latest research white paper...

Blog > Attribution

Attribution is King: Here’s How to Make It Reign

We know that attribution is everything. After all, if you’re not measuring the performance of your campaigns,...

Blog > OOH

5 Reasons You Need to Add Out-Of-Home to Your Marketing Strategy

If out-of-home is not currently part of your marketing strategy, it should be. This typically “traditional” medium...

Blog > Audiences

How to Use Offline Audiences to Your Advantage

If you work in marketing, you’re probably already segmenting and targeting your audience into groups that are...

Blog > Data for Good

Data for Good: Providing Social Value Through Location Data

Cuebiq's Data for Good initiative is being continued with support from the Spectus.ai...

Press

Cuebiq’s Data for Good Program Provides UNICEF with High-Precision Human Mobility Data for Real-Time Response to Humanitarian Needs

Data sharing partnership will support UNICEF’s efforts around epidemiology, disaster preparedness and response, and detecting demographic biases in developing regions New York, (September 10, 2019) – Cuebiq, a leader in offline location intelligence and consumer insights, today announced a partnership with United Nations International Children’s Fund (UNICEF). Through its Data...

Blog > Security

Setting Industry Standards: An Inside Look at Cuebiq’s Security Team

As with any tech-driven company, here at Cuebiq, security and privacy are imperative to our everyday success....