Updated daily, such insights will help monitor business performance and inform national and local ad strategies
New York, (March 23, 2020) – In light of the current market volatility resulting from the COVID-19 pandemic, Cuebiq, a leader in offline location intelligence and consumer insights, today announced the release of its insights into mobility and store visitation patterns free of charge.
These insights will help brands and agencies monitor their business performance, inform or modify their national and local strategies, and support the brick-and-mortar locations that are remaining open, as well as those that are converting to online transactions.
More specifically, Cuebiq will provide ongoing market analysis through the following:
- Daily mobility insights: Publicly available via the Cuebiq website, the mobility index will help businesses understand how population behaviors are evolving by day and by week.
- Daily store visitation insights: Available via special request in the Clara platform, visitation patterns will help businesses assess footfall traffic to brick-and-mortar locations by vertical, as well by brand.
“As part of our commitment to sharing data for the greater good, Cuebiq is helping businesses adjust their strategies and tailor their messaging to meet new consumer needs during this stressful and unprecedented time in history,” said Antonio Tomarchio, founder and CEO, Cuebiq. “By looking at the preferences and shopping patterns of consumers prior and during the COVID-19 emergency, they can identify the habits that are most likely to be transitioned into needs during these times, such as dining, grocery and healthy lifestyle preferences.”
Cuebiq is a leading consumer insights and measurement company, providing brands and marketers a trusted, high quality, and transparent currency for offline visitation data to map and measure the consumer journey. Cuebiq is at the forefront of industry privacy standards, follows a privacy compliant framework in its data collection, and is one of the very first location providers certified by leading privacy association, NAI.
Cuebiq gives brands and marketers access to the largest database of anonymous and accurate location data in the United States. Its AI-driven platform, Clara, offers analytics, audience, and cross-channel and TV attribution capabilities, that empower brands and marketers to make better, more-informed business decisions and marketing strategies. Prioritizing the use of data to make the world a better place, Cuebiq’s Data for Good program encourages top universities and nonprofit organizations across the globe to leverage Cuebiq’s location insights to drive innovation in community causes such as: disaster relief, income inequality and urban development.