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Blog > Audiences

3 Audience Activation Pro Tips for the Holiday Season

By Cuebiq Marketing Team

Identifying your target audience during the holidays is a crucial step toward achieving your marketing goals. In order to take full advantage of the lucrative holiday season, you must always be one st...

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Woman shopping for holiday ornaments
Blog > OOH

The Billboards Are Back in Town: The Return of Out-Of-Home

You may be under the impression that traditional media has lost some of its luster over the...

Blog > analytics

Leverage Brand Loyalty for Actionable Insights

How loyal your consumers are can make or break you as a brand. It’s critical that you...

Blog > Events

Why Brands Must Integrate Purpose Into Their DNA

Last week, Times Square hosted more than just the typical array of Sesame Street costumed characters and...

Blog > analytics

The Most Durable Kind of Loyalty: Brand Affinity

As a brand, it’s essential to understand your consumers’ preferences. By gaining insight into where else...

Blog > analytics

How Brand Refinement Through Analytics Can Impact Your Bottom Line

In order for a brand to resonate with consumers, it must have a compelling story. At the...

Blog > analytics

How to Choose a Location Intelligence Platform: 3 Things to Look For

Deciding on a new tool or platform for your business can be daunting. When it comes to...

Press

69% of QSR Marketers Plan to Increase Use of Location Data

Three in four marketers state that enhancing loyalty programs is their “most likely” use for location intelligence over the next two years. New York, NY (June 29, 2018) – More than two-thirds of QSR marketers, some 69%, plan to increase their use of location data over the next two years,...

Blog > Privacy

How an Open Data Marketplace Would Benefit Consumers and Companies

Privacy is at the center of most data discussions today. The General Data Protection Regulation (GDPR) is...

Blog > Privacy

Embracing a GDPR-Compliant Framework on a Global Scale

If you’ve been keeping up with the news lately, you’ve probably heard a lot about the

Blog > Attribution

Map the Consumer Journey with Location Data

Data has become the new oil — a highly valuable asset that marketers can’t live without. A...

News

These Researchers Are Predicting COVID-19 Trends Weeks Before Standard Surveillance

Source: News@Northeastern

By combining Cuebiq data and other resources into a single indicator, researchers at Northeastern have created an early warning system that can predict coronavirus trends weeks in advance of standard surveillance techniques.

Blog > Culture

Continuous Learning and Team Cook-Offs: What It’s Like to Work at Cuebiq

I was lucky enough to join Cuebiq in the last week of February, when Cuebiq members from...

Blog > analytics

How Retail Brands Can Leverage Footfall Trends for Strategic Planning

With 2018 in full swing, retail brands are actively developing and deploying their strategies to get consumers...

Blog > Events

How to Survive CES and Other Large Trade Shows

CES is almost around the corner and the event is ALWAYS filled with thousands of...

Press

82% of Marketers Plan To Increase Use Of Location Data

Interest in offline/online integration a primary driver, but desire for better consumer insights and competitive intelligence seen as factor for increased use moving forward New York, NY (May 29, 2018) – An overwhelming majority of marketers, some 82%, plan to increase their use of location data over the next two...

Blog > analytics

Adapting to the Future of Retail: Adjusting to New Consumer Behaviors

Earlier this week, I attended the third installment of Adweek and Bloomberg...

Blog > Events

RampUp Virtual Summit Recap: Identifying, Mapping, and Measuring Consumer Behaviors

We recently had the opportunity to join LiveRamp's RampUp Virtual Summit and spend a few...

Blog > Cuebiq

When Design Meets Technology: An Intern’s POV

Although I’m only halfway through my internship at Cuebiq - I've learned so much! Working in a professional environment...