Resource Center
Developing a Cutting Edge Control Group
By Cuebiq Marketing Team
Cuebiq has made big changes during the last two years with a laser focus on meaningful attributes that directly address probability of visiting stores. Thanks to quality and scale of our location data, we have created a methodology that describes a device with a richer depth than ever before.
Why Brands Must Integrate Purpose Into Their DNA
Last week, Times Square hosted more than just the typical array of Sesame Street costumed characters and...
Vistar Media Partners with Leading Data Providers for Comprehensive Measurement Suite for Digital Out-of-Home
NinthDecimal, MFour, Factual, Cuebiq and PlaceIQ extend foot traffic measurement for DOOH at scale New York, NY (January 30, 2019) – Vistar Media, the global leader in programmatic technology for digital out-of-home, today announced the launch of 3rd-party measurement suite, featuring offerings from the industry’s premiere foot traffic...
The Most Durable Kind of Loyalty: Brand Affinity
As a brand, it’s essential to understand your consumers’ preferences. By gaining insight into where else...
How Brand Refinement Through Analytics Can Impact Your Bottom Line
In order for a brand to resonate with consumers, it must have a compelling story. At the...
How to Choose a Location Intelligence Platform: 3 Things to Look For
Deciding on a new tool or platform for your business can be daunting. When it comes to...
Connecting the Dots: Television Attribution for a Multitouch Customer Journey
Amid the realities of ad fraud, walled gardens, and privacy legislation, campaign measurement partners are tasked with providing scale...
How an Open Data Marketplace Would Benefit Consumers and Companies
Privacy is at the center of most data discussions today. The General Data Protection Regulation (GDPR) is...
Embracing a GDPR-Compliant Framework on a Global Scale
If you’ve been keeping up with the news lately, you’ve probably heard a lot about the
Map the Consumer Journey with Location Data
Data has become the new oil — a highly valuable asset that marketers can’t live without. A...
Continuous Learning and Team Cook-Offs: What It’s Like to Work at Cuebiq
I was lucky enough to join Cuebiq in the last week of February, when Cuebiq members from...
Dave Simon Joins Cuebiq as VP of Programmatic Data Sales
Formerly of Oath, industry veteran to facilitate the adoption of Cuebiq’s offerings for the demand side programmatic space New York, NY (January 23, 2019) – Leading location intelligence and consumer insights company, Cuebiq, today announced the hiring of Dave Simon as the company’s Vice President, Programmatic Data Sales. Simon will...
How Retail Brands Can Leverage 2017 Footfall Trends for 2018 Strategic Planning
With 2018 in full swing, retail brands are actively developing and deploying their strategies to get consumers...
How to Survive CES and Other Large Trade Shows
CES is almost around the corner and the event is ALWAYS filled with thousands of...
Adapting to the Future of Retail: Adjusting to New Consumer Behaviors
Earlier this week, I attended the third installment of Adweek and Bloomberg...
Astraea Announces Partnership With Cuebiq
Astraea, developer of the EarthAI geospatial analytics platform, today announced a partnership with Cuebiq, an enabler in mobility intelligence...
RampUp Virtual Summit Recap: Identifying, Mapping, and Measuring Consumer Behaviors
We recently had the opportunity to join LiveRamp's RampUp Virtual Summit and spend a few...
When Design Meets Technology: An Intern’s POV
Although I’m only halfway through my internship at Cuebiq - I've learned so much! Working in a professional environment...
JD Power AMR Key Takeaways
“Your brand is what people say about you when you are not in the room.” - Jeff Bezos The marketers...
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