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How To Spur COVID-19 Testing and Vaccination With Location Data

By Isabel Sperry

It’s that time of year again: flu season. As you may have read, it’s more important than ever that consumers receive flu shots this year, to avoid being double impacted by the flu and COVID-19. ...

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Featured Resource

8 Audiences to Activate This Holiday Season

These past few months, Cuebiq has worked tirelessly to bring you the tools you need to make smart decisions about how and when to engage with your consumers during this unusual time. As you prepare for the holiday season, we are here to help. While consumers’ purchasing behaviors may change this year, their preferences — both longstanding and recently discovered — can be seen in the real-world actions they take.

Blog > TV

3 Ways TV Advertisers Need to Change Their Measurement Outlook

What do marketers really want from a TV attribution solution, and how does that compare to what...


How Marketing Teams Unlock The Value Of Location Data

Source: Forbes

When marketers analyze data, one segment that draws attention is location data. But there are times when the analysis...


2019 Digital Out-Of-Home (DOOH) Case Studies

Source: iab

IAB’s 2019 research estimates a $10 billion out-of-home U.S. advertising market across 3.3 million out-of-home display screens. More than...

Blog > Attribution

Breaking Up Is Hard to Do: Disconnecting Media from Measurement in the Mobile Location Space

I remember when I was a kid, I loved Lucky Charms cereal, along with Franken Berry, Cap'n Crunch... the...


Targetspot Partners with Cuebiq to Measure Digital Audio Effectiveness

Source: Business Wire

Targetspot, the world’s leading digital audio solutions platform, today announced its new partnership with Cuebiq, the leading location intelligence and measurement company, to bring new offline attribution capabilities to digital audio.

Featured Resource

Cuebiq And The Adventures of Clara

Want to know more about offline intelligence? Learn how to enrich your marketing stack today with the industry's only location data driven comic book! Read it now...


‘New Offline Attribution Capabilities to Digital Audio’ Arrive

Source: Radio + Television Business Report

Digital audio solutions platform Targetspot has officially removed the curtain on a new partnership with location intelligence and measurement company Cuebiq — a pact designed to bring new offline attribution capabilities to digital audio.

Blog > TV

The Power of Merging Location and TV Data

When you think about location data, you might not immediately think about sports. However, when you merge...


Cuebiq Expands Attribution Solution to Include Linear and Advanced TV for Cross-Channel Measurement

With Inscape and Gracenote among its partners, Cuebiq connects in-store visitation behavior of more than 13 million households with TV and cross-channel ad exposure New York, NY (January 7, 2019) – Cuebiq, a leader in offline location intelligence and consumer insights, today announced the launch of its TV attribution solution,...


Starbucks unveils holiday cups; last year’s versions drove big traffic gains

Source: Chain Store Age

It’s holiday time again at Starbucks. The coffee giant unveiled its 2019 holiday cups, which will be available in stores...

Blog > Culture

What It’s Like to Be Head of Engineering at Cuebiq: A Q&A With Marco Funaro

This past summer, we had the chance to interview Cuebiq’s Head of Engineering, Marco Funaro. Having been...

Blog > Privacy

Privacy: What to Keep in Mind as You Build Your Data Stack

Originally posted by IAB on 1/22 here. The recently released IAB guide “Defining the Data...


Starbucks traffic doubled after the launch of holiday cups, data shows

Source: MarketWatch

What's in the cup is most important, but what's on the cup might be a traffic driver as well. Starbucks Corp. SBUX, +1.54% has unveiled its holiday cups for 2019, with designs like candy cane ribbon and green "merry stripes."

Blog > TV

Do Super Bowl Ads Drive Store Visits?

Super Bowl ads can be memorable, go viral, win awards — and for some, are more important than...


Costco expected to ‘remain a share gainer’ as sales jump 8%

Source: Retail Dive

Costco's sales rose 7% year over year to $46.45 billion in its fiscal fourth quarter, which ended Sept. 1....


Why Attribution Remains the ‘Wild, Wild West’ for Retailers

Source: TotalRetail

With the rise of online retail and an explosion of new paths to purchase, consumers now average six or...

Blog > Attribution

How to Measure TV Advertising With Real-World Consumer Actions

Despite the fact that ad loads are increasing, TV viewership is gradually shrinking. Given this reality, it’s...