Resource Center
Fueling Innovation With Data: The Power of Platform as a Service
By Isabel Sperry
Our new white paper explains how a platform as a service such as Cuebiq Workbench is key to innovating with data, as it empowers marketers, developers, and analysts alike to build custom, data-driven solutions to fit their needs, all in a privacy-enhanced environment.
It’s All About the Context: Why Brands Need Benchmarks
Picture this: You’re training for a half marathon and just ran an 8-minute mile, a week before...
As Christmas Nears, Virus Experts Look for Lessons From Thanksgiving
More than three weeks after Thanksgiving, epidemiologists and local health officials across the country are picking apart the holiday,...
The Billboards Are Back in Town: The Return of Out-Of-Home
You may be under the impression that traditional media has lost some of its luster over the...
Connecting the Dots: Television Attribution for a Multitouch Customer Journey
Amid the realities of ad fraud, walled gardens, and privacy legislation, campaign measurement partners are tasked with providing scale...
Leverage Brand Loyalty for Actionable Insights
How loyal your consumers are can make or break you as a brand. It’s critical that you...
Cleanliness is next to “Successfulness” – Stores with the best bathrooms enjoy 33% more foot traffic
Cuebiq and GasBuddy Foot Traffic Study Sheds Light on Summertime Customer Behavior BOSTON (October 23, 2017) — GasBuddy, the only smartphone app connecting nearly 70 million drivers with their Perfect Pit Stop, and Cuebiq, a leading location intelligence and measurement company with the largest, most accurate location database in...
Why Brands Must Integrate Purpose Into Their DNA
Last week, Times Square hosted more than just the typical array of Sesame Street costumed characters and...
The Most Durable Kind of Loyalty: Brand Affinity
As a brand, it’s essential to understand your consumers’ preferences. By gaining insight into where else...
How Brand Refinement Through Analytics Can Impact Your Bottom Line
In order for a brand to resonate with consumers, it must have a compelling story. At the...
How to Choose a Location Intelligence Platform: 3 Things to Look For
Deciding on a new tool or platform for your business can be daunting. When it comes to...
Cuebiq and Drawbridge Double-Down on Cross-Device Reach & Attribution
Drawbridge deepens offline measurement with real-time Cuebiq reporting SAN MATEO, Calif. – [October 17, 2017] – Drawbridge, the leading people-based identity management company, today announced a robust data partnership with Cuebiq, a next generation location intelligence and measurement company, that extends the scale of Cuebiq’s native mobile audience...
How an Open Data Marketplace Would Benefit Consumers and Companies
Privacy is at the center of most data discussions today. The General Data Protection Regulation (GDPR) is...
Embracing a GDPR-Compliant Framework on a Global Scale
This article was written before Cuebiq deprecated our SDK, which you can learn more about in this blog....
Map the Consumer Journey with Location Data
Data has become the new oil — a highly valuable asset that marketers can’t live without. A...
New Whitepaper Outlines Recommendations to Help Marketers Map the Customer Journey
The customer journey has become a critical focus for marketers, yet it remains mostly elusive. Marketers have no shortage of data to sort through to make conclusions about how customers discover and buy their products, and location data is increasingly becoming a more necessary component of this data mix....
Continuous Learning and Team Cook-Offs: What It’s Like to Work at Cuebiq
I was lucky enough to join Cuebiq in the last week of February, when Cuebiq members from...
How Retail Brands Can Leverage 2017 Footfall Trends for 2018 Strategic Planning
With 2018 in full swing, retail brands are actively developing and deploying their strategies to get consumers...
How to Survive CES and Other Large Trade Shows
CES is almost around the corner and the event is ALWAYS filled with thousands of...
A platform as a service, or #PaaS, is the key to unlocking new uses for #mobilitydata to create truly innovative #insights. Learn how: https://t.co/EHNxUrgNvF. https://t.co/WV7Z4hYORJ
Introducing... Cuebiq Workbench! Our solution to make #innovation accessible to all. Learn more in our #video below.
https://t.co/3zJHdvZHVL
90% of data and #analytics decision makers believe it’s a priority to increase the use of #data insights in business #decisionmaking. Learn how to increase your own use of data: https://t.co/EHNxUrgNvF https://t.co/yH1EkZNGP0