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Blog > Data

Fueling Innovation With Data: The Power of Platform as a Service

By Isabel Sperry

Our new white paper explains how a platform as a service such as Cuebiq Workbench is key to innovating with data, as it empowers marketers, developers, and analysts alike to build custom, data-driven solutions to fit their needs, all in a privacy-enhanced environment.

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Blog > Attribution

It’s All About the Context: Why Brands Need Benchmarks

Picture this: You’re training for a half marathon and just ran an 8-minute mile, a week before...

News

As Christmas Nears, Virus Experts Look for Lessons From Thanksgiving

Source: New York Times

More than three weeks after Thanksgiving, epidemiologists and local health officials across the country are picking apart the holiday,...

Blog > OOH

The Billboards Are Back in Town: The Return of Out-Of-Home

You may be under the impression that traditional media has lost some of its luster over the...

Whitepaper > TV

Connecting the Dots: Television Attribution for a Multitouch Customer Journey

Amid the realities of ad fraud, walled gardens, and privacy legislation, campaign measurement partners are tasked with providing scale...

Blog > analytics

Leverage Brand Loyalty for Actionable Insights

How loyal your consumers are can make or break you as a brand. It’s critical that you...

Press

Cleanliness is next to “Successfulness” – Stores with the best bathrooms enjoy 33% more foot traffic

Cuebiq and GasBuddy Foot Traffic Study Sheds Light on Summertime Customer Behavior BOSTON (October 23, 2017) — GasBuddy, the only smartphone app connecting nearly 70 million drivers with their Perfect Pit Stop, and Cuebiq, a leading location intelligence and measurement company with the largest, most accurate location database in...

Blog > Events

Why Brands Must Integrate Purpose Into Their DNA

Last week, Times Square hosted more than just the typical array of Sesame Street costumed characters and...

Blog > analytics

The Most Durable Kind of Loyalty: Brand Affinity

As a brand, it’s essential to understand your consumers’ preferences. By gaining insight into where else...

Blog > analytics

How Brand Refinement Through Analytics Can Impact Your Bottom Line

In order for a brand to resonate with consumers, it must have a compelling story. At the...

Blog > analytics

How to Choose a Location Intelligence Platform: 3 Things to Look For

Deciding on a new tool or platform for your business can be daunting. When it comes to...

Press

Cuebiq and Drawbridge Double-Down on Cross-Device Reach & Attribution

Drawbridge deepens offline measurement with real-time Cuebiq reporting SAN MATEO, Calif. – [October 17, 2017] – Drawbridge, the leading people-based identity management company, today announced a robust data partnership with Cuebiq, a next generation location intelligence and measurement company, that extends the scale of Cuebiq’s native mobile audience...

Blog > Privacy

How an Open Data Marketplace Would Benefit Consumers and Companies

Privacy is at the center of most data discussions today. The General Data Protection Regulation (GDPR) is...

Blog > Privacy

Embracing a GDPR-Compliant Framework on a Global Scale

This article was written before Cuebiq deprecated our SDK, which you can learn more about in this blog....

Blog > Attribution

Map the Consumer Journey with Location Data

Data has become the new oil — a highly valuable asset that marketers can’t live without. A...

Press

New Whitepaper Outlines Recommendations to Help Marketers Map the Customer Journey

The customer journey has become a critical focus for marketers, yet it remains mostly elusive. Marketers have no shortage of data to sort through to make conclusions about how customers discover and buy their products, and location data is increasingly becoming a more necessary component of this data mix....

Blog > Culture

Continuous Learning and Team Cook-Offs: What It’s Like to Work at Cuebiq

I was lucky enough to join Cuebiq in the last week of February, when Cuebiq members from...

Blog > analytics

How Retail Brands Can Leverage 2017 Footfall Trends for 2018 Strategic Planning

With 2018 in full swing, retail brands are actively developing and deploying their strategies to get consumers...

Blog > Events

How to Survive CES and Other Large Trade Shows

CES is almost around the corner and the event is ALWAYS filled with thousands of...