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3 Audience Activation Pro Tips for the Holiday Season
By Cuebiq Marketing Team
Identifying your target audience during the holidays is a crucial step toward achieving your marketing goals. In order to take full advantage of the lucrative holiday season, you must always be one st...
It’s All About the Context: Why Brands Need Benchmarks
Picture this: You’re training for a half marathon and just ran an 8-minute mile, a week before...
The Billboards Are Back in Town: The Return of Out-Of-Home
You may be under the impression that traditional media has lost some of its luster over the...
Leverage Brand Loyalty for Actionable Insights
How loyal your consumers are can make or break you as a brand. It’s critical that you...
Why Brands Must Integrate Purpose Into Their DNA
Last week, Times Square hosted more than just the typical array of Sesame Street costumed characters and...
The Most Durable Kind of Loyalty: Brand Affinity
As a brand, it’s essential to understand your consumers’ preferences. By gaining insight into where else...
How Brand Refinement Through Analytics Can Impact Your Bottom Line
In order for a brand to resonate with consumers, it must have a compelling story. At the...
69% of QSR Marketers Plan to Increase Use of Location Data
Three in four marketers state that enhancing loyalty programs is their “most likely” use for location intelligence over the next two years. New York, NY (June 29, 2018) – More than two-thirds of QSR marketers, some 69%, plan to increase their use of location data over the next two years,...
How to Choose a Location Intelligence Platform: 3 Things to Look For
Deciding on a new tool or platform for your business can be daunting. When it comes to...
How an Open Data Marketplace Would Benefit Consumers and Companies
Privacy is at the center of most data discussions today. The General Data Protection Regulation (GDPR) is...
Embracing a GDPR-Compliant Framework on a Global Scale
If you’ve been keeping up with the news lately, you’ve probably heard a lot about the
These Researchers Are Predicting COVID-19 Trends Weeks Before Standard Surveillance
By combining Cuebiq data and other resources into a single indicator, researchers at Northeastern have created an early warning system that can predict coronavirus trends weeks in advance of standard surveillance techniques.
Map the Consumer Journey with Location Data
Data has become the new oil — a highly valuable asset that marketers can’t live without. A...
Continuous Learning and Team Cook-Offs: What It’s Like to Work at Cuebiq
I was lucky enough to join Cuebiq in the last week of February, when Cuebiq members from...
How Retail Brands Can Leverage Footfall Trends for Strategic Planning
With 2018 in full swing, retail brands are actively developing and deploying their strategies to get consumers...
82% of Marketers Plan To Increase Use Of Location Data
Interest in offline/online integration a primary driver, but desire for better consumer insights and competitive intelligence seen as factor for increased use moving forward New York, NY (May 29, 2018) – An overwhelming majority of marketers, some 82%, plan to increase their use of location data over the next two...
How to Survive CES and Other Large Trade Shows
CES is almost around the corner and the event is ALWAYS filled with thousands of...
Adapting to the Future of Retail: Adjusting to New Consumer Behaviors
Earlier this week, I attended the third installment of Adweek and Bloomberg...
RampUp Virtual Summit Recap: Identifying, Mapping, and Measuring Consumer Behaviors
We recently had the opportunity to join LiveRamp's RampUp Virtual Summit and spend a few...