Resource Center
3 Audience Activation Pro Tips for the Holiday Season
By Cuebiq Marketing Team
Identifying your target audience during the holidays is a crucial step toward achieving your marketing goals. In order to take full advantage of the lucrative holiday season, you must always be one st...
Breakfast Meetings And Brand Marketing: My First Few Weeks at Cuebiq
As I was brought to the desk that would be mine for the next nine weeks, I...
3 Critical Factors to Consider When Building Location-Based Programs
Did you know that 82% of marketers plan to...
Cannes Lions Takeaways: Be Predictive and Purposeful
Cannes Lions, a place where all key stakeholders of the international marketing and advertising...
It’s All About the Context: Why Brands Need Benchmarks Part II
Are you a marketer trying to gauge whether your ad campaign was successful? If so, you should...
It’s All About the Context: Why Brands Need Benchmarks
Picture this: You’re training for a half marathon and just ran an 8-minute mile, a week before...
The Billboards Are Back in Town: The Return of Out-Of-Home
You may be under the impression that traditional media has lost some of its luster over the...
86% of Retail Marketers Are Currently Utilizing Location Data
As back-to-school season looms, the retail sector is at the forefront of using location data to understand the offline consumer journey. New York, NY (July 16, 2018) – 92% of retail marketers plan to increase their use of location data over the next two years, according to research commissioned by...
Leverage Brand Loyalty for Actionable Insights
How loyal your consumers are can make or break you as a brand. It’s critical that you...
Why Brands Must Integrate Purpose Into Their DNA
Last week, Times Square hosted more than just the typical array of Sesame Street costumed characters and...
The Most Durable Kind of Loyalty: Brand Affinity
As a brand, it’s essential to understand your consumers’ preferences. By gaining insight into where else...
These Researchers Are Predicting COVID-19 Trends Weeks Before Standard Surveillance
By combining Cuebiq data and other resources into a single indicator, researchers at Northeastern have created an early warning system that can predict coronavirus trends weeks in advance of standard surveillance techniques.
How Brand Refinement Through Analytics Can Impact Your Bottom Line
In order for a brand to resonate with consumers, it must have a compelling story. At the...
How to Choose a Location Intelligence Platform: 3 Things to Look For
Deciding on a new tool or platform for your business can be daunting. When it comes to...
How an Open Data Marketplace Would Benefit Consumers and Companies
Privacy is at the center of most data discussions today. The General Data Protection Regulation (GDPR) is...
69% of QSR Marketers Plan to Increase Use of Location Data
Three in four marketers state that enhancing loyalty programs is their “most likely” use for location intelligence over the next two years. New York, NY (June 29, 2018) – More than two-thirds of QSR marketers, some 69%, plan to increase their use of location data over the next two years,...
Embracing a GDPR-Compliant Framework on a Global Scale
If you’ve been keeping up with the news lately, you’ve probably heard a lot about the
Map the Consumer Journey with Location Data
Data has become the new oil — a highly valuable asset that marketers can’t live without. A...
Continuous Learning and Team Cook-Offs: What It’s Like to Work at Cuebiq
I was lucky enough to join Cuebiq in the last week of February, when Cuebiq members from...