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Blog > Measurement

Developing a Cutting Edge Control Group

By Cuebiq Marketing Team

Cuebiq has made big changes during the last two years with a laser focus on meaningful attributes that directly address probability of visiting stores. Thanks to quality and scale of our location data, we have created a methodology that describes a device with a richer depth than ever before. 

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Blog > Events

Why Brands Must Integrate Purpose Into Their DNA

Last week, Times Square hosted more than just the typical array of Sesame Street costumed characters and...

Press

Vistar Media Partners with Leading Data Providers for Comprehensive Measurement Suite for Digital Out-of-Home

NinthDecimal, MFour, Factual, Cuebiq and PlaceIQ extend foot traffic measurement for DOOH at scale New York, NY (January 30, 2019) – Vistar Media, the global leader in programmatic technology for digital out-of-home, today announced the launch of 3rd-party measurement suite, featuring offerings from the industry’s premiere foot traffic...

Blog > analytics

The Most Durable Kind of Loyalty: Brand Affinity

As a brand, it’s essential to understand your consumers’ preferences. By gaining insight into where else...

Blog > analytics

How Brand Refinement Through Analytics Can Impact Your Bottom Line

In order for a brand to resonate with consumers, it must have a compelling story. At the...

Blog > SDK

How to Choose a Location Intelligence Platform: 3 Things to Look For

Deciding on a new tool or platform for your business can be daunting. When it comes to...

Whitepaper > TV

Connecting the Dots: Television Attribution for a Multitouch Customer Journey

Amid the realities of ad fraud, walled gardens, and privacy legislation, campaign measurement partners are tasked with providing scale...

Blog > Privacy

How an Open Data Marketplace Would Benefit Consumers and Companies

Privacy is at the center of most data discussions today. The General Data Protection Regulation (GDPR) is...

Blog > Privacy

Embracing a GDPR-Compliant Framework on a Global Scale

If you’ve been keeping up with the news lately, you’ve probably heard a lot about the

Blog > Attribution

Map the Consumer Journey with Location Data

Data has become the new oil — a highly valuable asset that marketers can’t live without. A...

Blog > Culture

Continuous Learning and Team Cook-Offs: What It’s Like to Work at Cuebiq

I was lucky enough to join Cuebiq in the last week of February, when Cuebiq members from...

Press

Dave Simon Joins Cuebiq as VP of Programmatic Data Sales

Formerly of Oath, industry veteran to facilitate the adoption of Cuebiq’s offerings for the demand side programmatic space New York, NY (January 23, 2019) – Leading location intelligence and consumer insights company, Cuebiq, today announced the hiring of Dave Simon as the company’s Vice President, Programmatic Data Sales. Simon will...

Blog > Retail

How Retail Brands Can Leverage 2017 Footfall Trends for 2018 Strategic Planning

With 2018 in full swing, retail brands are actively developing and deploying their strategies to get consumers...

Blog > Events

How to Survive CES and Other Large Trade Shows

CES is almost around the corner and the event is ALWAYS filled with thousands of...

Blog > Predictive

Adapting to the Future of Retail: Adjusting to New Consumer Behaviors

Earlier this week, I attended the third installment of Adweek and Bloomberg...

News

Astraea Announces Partnership With Cuebiq

Source: Channel Drive

Astraea, developer of the EarthAI geospatial analytics platform, today announced a partnership with Cuebiq, an enabler in mobility intelligence...

Blog > Events

RampUp Virtual Summit Recap: Identifying, Mapping, and Measuring Consumer Behaviors

We recently had the opportunity to join LiveRamp's RampUp Virtual Summit and spend a few...

Blog > Cuebiq

When Design Meets Technology: An Intern’s POV

Although I’m only halfway through my internship at Cuebiq - I've learned so much! Working in a professional environment...

Blog > Events

JD Power AMR Key Takeaways

“Your brand is what people say about you when you are not in the room.” - Jeff Bezos The marketers...