As the advertising landscape evolves with cookieless futures and stricter privacy restrictions, our proactive stance helped drive updated methodologies and…
A common misconception in the industry is that incrementality only applies to verticals where customers visit the stores frequently (think…
Incrementality is Cuebiq’s proprietary methodology to calculate the portion of visits that can be linked (attributed) to the ad exposure…
Due to the COVID-19 pandemic, we saw dramatic changes to in-store visitation this past year. It was also a time…
We got the opportunity to sit down with Lewis Rothkopf, President of Martin, a media buying platform that solves critical…
After a never-ending last year, it’s finally 2022 — and this new year brings a host of new opportunities. We…