TV
TV Trends and the Targeting You Need
There is no doubt that TV advertising is a massive market—spending on traditional and connected TV (CTV) will reach $93.33…
There is no doubt that TV advertising is a massive market—spending on traditional and connected TV (CTV) will reach $93.33…
If you work in TV, you’re undoubtedly gearing up for upfront season 2019, which is right around the corner. If…
What do marketers really want from a TV attribution solution, and how does that compare to what they are able…
When you think about location data, you might not immediately think about sports. However, when you merge location and TV…
Super Bowl ads can be memorable, go viral, win awards — and for some, are more important than the actual game….
Despite the fact that ad loads are increasing, TV viewership is gradually shrinking. Given this reality, it’s more important than…