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Blog > Data

How To Spur COVID-19 Testing and Vaccination With Location Data

By Isabel Sperry

It’s that time of year again: flu season. As you may have read, it’s more important than ever that consumers receive flu shots this year, to avoid being double impacted by the flu and COVID-19. ...

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Scientists in lab
Featured Resource

8 Audiences to Activate This Holiday Season

These past few months, Cuebiq has worked tirelessly to bring you the tools you need to make smart decisions about how and when to engage with your consumers during this unusual time. As you prepare for the holiday season, we are here to help. While consumers’ purchasing behaviors may change this year, their preferences — both longstanding and recently discovered — can be seen in the real-world actions they take.

Blog > analytics

How Brick-and-Mortar Retailers Can Reap the Benefits of Amazon Prime Day for Back-to-School Season

As a retailer, you’re probably well aware that Amazon Prime Day is quickly approaching. And you're probably...

News

How QSRs can create ad formulas that change consumer behavior

Source: QSRweb

Restaurant-goers don't usually think too long and hard before deciding to enter a Burger King, McDonald's or any other...

Blog > Location Data

MAUs Are the New Bidstream

We have a controversial statement to make: MAUs are out. While measuring scale in terms of monthly...

News

Popeyes’ Game Changer: 393 Million Reasons to Innovate

Source: Franchise Times

According to Cuebiq data, traffic on August 20 of 2019 shot up to about 100,000 and continued to rise...

Blog > Attribution

Media and Measurement: A Dangerous Mix

There’s no denying the temptation to mix media with measurement. By leveraging a partner that provides the...

Featured Resource

Cuebiq And The Adventures of Clara

Want to know more about offline intelligence? Learn how to enrich your marketing stack today with the industry's only location data driven comic book! Read it now...

News

MRM Research Roundup: End-of-January 2020 Super Bowl Edition

Source: Modern Restaurant Management

Thanks to the popularity of the Pumpkin Spice Latte and Holiday Cup, consumers overwhelmingly chose to visit Starbucks over...

Blog > Attribution

Partner Spotlight: Q&A With Adam Paz, Viant

We got the opportunity to sit down with Adam Paz, Vice President, East, of Viant — a partner of...

Blog > Cuebiq

Scalability Without Diversion

I had been managing and documenting the internal processes for the majority of our products...

News

Proposed Victoria’s Secret Sale a “Sign of the Times,” Analyst Says

Source: The Hollywood Reporter

The embattled store’s parent company, L Brands, is in talks to sell as longtime CEO Leslie Wexner prepares to step down, according to one report.

Blog > Attribution

How to Use Footfall Attribution

If you work in marketing and hear the word “attribution,” you may immediately think about more traditional...

News

Google Cookie Move Raises Concerns Of A Return To Last-Click Model

Source: MediaPost

Attribution could become one of the major challenges to Google’s decision to eliminate third-party cookie tracking from its browser Chrome within the next two years.

News

Cuebiq’s Privacy Expert And Former Yahoo Data, Privacy Lead Talks Data, CCPA, Cookie Tracking

Source: MediaPost

Privacy never seemed to be a probable or intended path for Shane Wiley, now chief privacy officer at Cuebiq and former vice president of privacy at Oath. In fact, he was “tricked” into becoming an expert.

Blog > Cuebiq

Clara: Saving the Day With Offline Intelligence

Once upon a time, in a far away land, lived a marketer named Clara. Spunky and intelligent,...

News

Starbucks earnings: Dunkin’ customers love for Starbucks pumpkin spice lattes expected to boost sales

Source: Morningstar

Half of the visitors to a Dunkin' (DNKN) in the fourth-quarter of 2019 also went to a Starbucks (SBUX), according to data provided by advertising intelligence and measurement company Cuebiq.

Blog > Data

How to Evaluate Data Partners: 6 Top Questions to Ask

Originally posted by IAB on 4/30 here. The recently released IAB guide “

News

Starbucks earnings: Dunkin’ customers love for Starbucks pumpkin spice lattes expected to boost sales

Source: MarketWatch

Starbucks Corp. popular pumpkin spice latte isn’t just a hit with its own customers. It’s also a hit with...