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3 Audience Activation Pro Tips for the Holiday Season
By Cuebiq Marketing Team
Identifying your target audience during the holidays is a crucial step toward achieving your marketing goals. In order to take full advantage of the lucrative holiday season, you must always be one st...
How to Measure TV Advertising With Real-World Consumer Actions
Despite the fact that ad loads are increasing, TV viewership is gradually shrinking. Given this reality, it’s...
From Conga Lines to Cross-Departmental Collaboration: Cuebiq Retreat 2k18 in the Bahamas
A five-day trip to the Bahamas... for work? It sounds too good to be true, right? Well,...
Cuebiq Launches Clara, an AI-Driven Platform, to Map, Target and Measure the Offline Consumer Journey
Powered by the largest database of anonymous and accurate location data in the United States, Clara provides marketers with analytics, audience and attribution capabilities in one intelligence platform New York, NY (September 26, 2018) – Cuebiq, a leader in offline location intelligence and consumer insights, today announced the launch of...
Working in Cuebiq’s Milan Office: A Q&A With Ivan Parenti
For our third employee spotlight from our trip to Milan, we’re featuring Cuebiq’s own Head of Product...
4 Top Secrets for Succeeding in Product at a Tech Startup
Are you interested in what makes a successful product manager at a tech startup? From creating sound...
Footfall Attribution: A Behind-the-Scenes Look With Bruna Coppolino, Product Manager
Wondering what goes on behind the scenes with Cuebiq’s Attribution product? Then you’ll want to hear what...
Location Analytics: A Behind-the-Scenes Look With Bianca Gherardi, Technical Product Manager
This past summer, we got the opportunity to visit Cuebiq’s Milan office and interview some of our...
Footfall Attribution for TV: How to Measure the Impact of Your Television Advertising
With its ability to boost brand awareness and deliver strong returns, TV advertising is undeniably powerful. However,...
How Location Intelligence Can Benefit the Entire QSR Organization
This article was written before Cuebiq deprecated our SDK, which you can learn more about in this blog....
Audiences for TV: Advanced Audiences Are Not Just for Advanced TV
You may think that advanced audiences only apply to advanced TV — but in fact, you can...
Auto Marketers More Likely to Integrate Online and Offline Promotions Compared to Other Retail Sectors
Location intelligence provides actionable insights that effectively map the car buying journey New York, NY (September 18, 2018) – Two-thirds of automotive marketers are highly familiar with using location data to measure the lift of store visitations, and more than half are highly familiar with using footfall trends to understand...
Leverage Last-Minute Shoppers to Drive Incremental Sales
With the US economy humming, growing at its fastest rate in over a decade while unemployment nears 20-year lows,...
How to Determine the Quality of Location Data: 4 Key Metrics to Consider
You probably already know how important it is to back up your marketing decisions with data. But...
How to Apply Location Intelligence Across the Auto Organization
This article was written before Cuebiq deprecated our SDK, which you can learn more about in
World Changing Ideas Awards 2021: Pandemic Response Finalists and Honorable Mentions
Cuebiq has been recognized by Fast Company for its innovative pandemic response by in this year's World Changing Ideas...
How Location Intelligence Can Enhance the Retail Organization at Every Level
This article was written before Cuebiq deprecated our SDK, which you can learn more about in this blog....
The Current State of Television Advertising
The terms linear and advanced TV are thrown around a lot these days, and you may be...
4 Audiences You Can’t Afford to Miss out on This Holiday Season
When it comes to marketing during the holiday season, timing is everything. You can’t afford to miss...