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3 Audience Activation Pro Tips for the Holiday Season
By Cuebiq Marketing Team
Identifying your target audience during the holidays is a crucial step toward achieving your marketing goals. In order to take full advantage of the lucrative holiday season, you must always be one st...
The Power of Merging Location and TV Data
When you think about location data, you might not immediately think about sports. However, when you merge...
What It’s Like to Be Head of Engineering at Cuebiq: A Q&A With Marco Funaro
This past summer, we had the chance to interview Cuebiq’s Head of Engineering, Marco Funaro. Having been...
Cuebiq Expands Attribution Solution to Include Linear and Advanced TV for Cross-Channel Measurement
With Inscape and Gracenote among its partners, Cuebiq connects in-store visitation behavior of more than 13 million households with TV and cross-channel ad exposure New York, NY (January 7, 2019) – Cuebiq, a leader in offline location intelligence and consumer insights, today announced the launch of its TV attribution solution,...
Privacy: What to Keep in Mind as You Build Your Data Stack
Originally posted by IAB on 1/22 here. The recently released IAB guide “Defining the Data...
Do Super Bowl Ads Drive Store Visits?
Super Bowl ads can be memorable, go viral, win awards — and for some, are more important than...
How to Measure TV Advertising With Real-World Consumer Actions
Despite the fact that ad loads are increasing, TV viewership is gradually shrinking. Given this reality, it’s...
From Conga Lines to Cross-Departmental Collaboration: Cuebiq Retreat 2k18 in the Bahamas
A five-day trip to the Bahamas... for work? It sounds too good to be true, right? Well,...
Working in Cuebiq’s Milan Office: A Q&A With Ivan Parenti
For our third employee spotlight from our trip to Milan, we’re featuring Cuebiq’s own Head of Product...
4 Top Secrets for Succeeding in Product at a Tech Startup
Are you interested in what makes a successful product manager at a tech startup? From creating sound...
Footfall Attribution: A Behind-the-Scenes Look With Bruna Coppolino, Product Manager
Wondering what goes on behind the scenes with Cuebiq’s Attribution product? Then you’ll want to hear what...
Cuebiq Launches Clara, an AI-Driven Platform, to Map, Target and Measure the Offline Consumer Journey
Powered by the largest database of anonymous and accurate location data in the United States, Clara provides marketers with analytics, audience and attribution capabilities in one intelligence platform New York, NY (September 26, 2018) – Cuebiq, a leader in offline location intelligence and consumer insights, today announced the launch of...
Location Analytics: A Behind-the-Scenes Look With Bianca Gherardi, Technical Product Manager
This past summer, we got the opportunity to visit Cuebiq’s Milan office and interview some of our...
Footfall Attribution for TV: How to Measure the Impact of Your Television Advertising
With its ability to boost brand awareness and deliver strong returns, TV advertising is undeniably powerful. However,...
How Location Intelligence Can Benefit the Entire QSR Organization
This article was written before Cuebiq deprecated our SDK, which you can learn more about in this blog....
World Changing Ideas Awards 2021: Pandemic Response Finalists and Honorable Mentions
Cuebiq has been recognized by Fast Company for its innovative pandemic response by in this year's World Changing Ideas...
Audiences for TV: Advanced Audiences Are Not Just for Advanced TV
You may think that advanced audiences only apply to advanced TV — but in fact, you can...
Leverage Last-Minute Shoppers to Drive Incremental Sales
With the US economy humming, growing at its fastest rate in over a decade while unemployment nears 20-year lows,...
How to Determine the Quality of Location Data: 4 Key Metrics to Consider
You probably already know how important it is to back up your marketing decisions with data. But...