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Blog > Measurement

Developing a Cutting Edge Control Group

By Cuebiq Marketing Team

Cuebiq has made big changes during the last two years with a laser focus on meaningful attributes that directly address probability of visiting stores. Thanks to quality and scale of our location data, we have created a methodology that describes a device with a richer depth than ever before. 

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Blog > analytics

Location Analytics: A Behind-the-Scenes Look With Bianca Gherardi, Technical Product Manager

This past summer, we got the opportunity to visit Cuebiq’s Milan office and interview some of our...

Blog > Attribution

Footfall Attribution for TV: How to Measure the Impact of Your Television Advertising

With its ability to boost brand awareness and deliver strong returns, TV advertising is undeniably powerful. However,...

Blog > QSR

How Location Intelligence Can Benefit the Entire QSR Organization

This article was written before Cuebiq deprecated our SDK, which you can learn more about in this blog....

Press

Cuebiq Launches Market-First Solution that Independently Verifies Data Provenance, User Consent & Ensures Privacy Compliance

Cuebiq enables users, partners, and customers to perform or request third-party validation of any Cuebiq product, as well as...

Blog > Audiences

Audiences for TV: Advanced Audiences Are Not Just for Advanced TV

You may think that advanced audiences only apply to advanced TV — but in fact, you can...

Blog > Audiences

Leverage Last-Minute Shoppers to Drive Incremental Sales

With the US economy humming, growing at its fastest rate in over a decade while unemployment nears 20-year lows,...

Blog > Location Data

How to Determine the Quality of Location Data: 4 Key Metrics to Consider

You probably already know how important it is to back up your marketing decisions with data. But...

Whitepaper > Measurement

The New Metrics That Matter for Brick-and-Mortar Retailers

Without knowing or having the ability to understand what is actually driving consumers to the store, retail marketers are...

Blog > Location Data

How to Apply Location Intelligence Across the Auto Organization

This article was written before Cuebiq deprecated our SDK, which you can learn more about in

Blog > Location Data

How Location Intelligence Can Enhance the Retail Organization at Every Level

This article was written before Cuebiq deprecated our SDK, which you can learn more about in this blog....

Blog > Attribution

The Current State of Television Advertising

The terms linear and advanced TV are thrown around a lot these days, and you may be...

Blog > Audiences

3 Audience Activation Pro Tips for the Holiday Season

Identifying your target audience during the holidays is a crucial step toward achieving your marketing goals. In...

Press

Brands Saved Almost $10 For Each Incremental Store Visit in 2018 Vs. 2017

Cuebiq’s latest Footfall Attribution Benchmarks report reveals year-to-year brand uplift, visit rate, cost per incremental visit (CPIV) and dwell time metrics across brand categories and platforms New York, NY (April 24, 2019) – Brands spent an average of $13.71 to drive each incremental store visit in 2018 – approximately ten...

Blog > Audiences

4 Audiences You Can’t Afford to Miss out on This Holiday Season

When it comes to marketing during the holiday season, timing is everything. You can’t afford to miss...

Blog > Audiences

Brand Loyalty: The Secret to Targeting Holiday Shoppers

With every brand vying for consumers’ attention during the holiday season, it can be hard to stand...

Blog > Cuebiq

How Brands Can Use Cross-Channel Advertising to Create a Better User Experience

Originally posted by AW360 on 9/18 here. In an ever-noisier media environment, brands need to make their advertising campaigns...

News

Measuring Impact Of COVID-19 Vaccine Campaign: Q&A With Cuebiq

Source: MediaPost

Using footfall and other traffic data, Cuebiq will measure the effectiveness of Ad Council's "It's Up To You" campaign in driving exposed audiences to vaccination centers.

Blog > Auto

4 Key Takeaways for Automotive Marketers Using Location Data

Automotive marketers are constantly looking for new ways to break down some of the most frustrating barriers...