Powered by the largest database of anonymous and accurate location data in the United States, Clara provides marketers with analytics, audience and attribution capabilities in one intelligence platform
New York, NY (September 26, 2018) – Cuebiq, a leader in offline location intelligence and consumer insights, today announced the launch of its AI-driven analytics platform, Clara.
Building upon Cuebiq’s established attribution capabilities, the Clara platform integrates offline analytics and audience insights, empowering marketers to map, target, and measure offline consumer behaviors all in one platform, turning offline insights into actionable business and marketing strategies. For the past 6 months clients, including leading retail, home improvement, and automotive brands have been part of the beta development process.
Clara harnesses anonymous and accurate geo-behavioral data at scale to identify aggregated consumer trends and bring clarity to how consumers interact with brands in the offline world, how they’re responding to marketing activations, and how they’re engaging with a brand versus its competitors. Armed with this intelligence and the recommendations that Clara offers, brands can measure the competition to benchmark their success, develop new strategies to drive consumers down the funnel, identify new opportunities for action, and measure the impact of their efforts.
“The overall aim of the Clara platform is to help brick and mortar marketers better understand the offline consumer journey, analyze store performance, measure marketing activation effectiveness and ultimately, compete more effectively with ecommerce companies,” said Antonio Tomarchio, Founder and CEO of Cuebiq. “Since Cuebiq is media agnostic and has the industry’s leading database of consumers’ offline visitation and geo-behavioral data, we can provide more detailed results. It is the scope and quality of this data that powers the Clara platform and makes it truly unique.”
Clara enhances understanding of the offline customer path to purchase through three distinct modules:
- Analytics: benchmarking for both brand and competitors’ performance to understand consumers’ offline activities and visitation patterns
- Audiences: custom segmentation for cross-device targeting based on consumers’ offline interactions including activation of audiences directly from the platform
- Attribution: measurement of cross-channel advertising performance for both real-time campaign optimization and post-campaign ROI measurement
“We are excited to have been involved in the beta release of the Clara Analytics module and have found significant ways to evaluate and improve the performance of our own dealerships, but also as an overall brand barometer in the automotive industry,” said Kevin Mori of Mazda.
Cuebiq’s methodology enables anonymous collection of location data and analysis of aggregated offline trends. Cuebiq is also GDPR compliant, providing partners with a turnkey solution for improved consent and opt-out management, including a proprietary app that provides users with an additional way to exercise their privacy rights.
Cuebiq is a leading location intelligence and consumer insights company leveraging the largest database of accurate and precise location data in the U.S. Its data intelligence platform analyzes anonymous location patterns to allow businesses to glean actionable insights and better understand the offline consumer journey. Cuebiq’s SaaS platform provides clients offline location analytics, real-time campaign optimization and footfall attribution, as well as geo-behavioral audiences for cross-platform ad targeting. Cuebiq is headquartered in New York with offices in San Francisco, Chicago, Italy, and China.
Cuebiq is also a leader in utilizing data and insights in the service of a variety of causes through its “Data for Good” initiative. The company shares location intelligence with researchers at top universities and nonprofit organizations to drive innovation for causes such as improving quality of life in underserved communities, natural disaster response, and smart city development.
To learn more about Cuebiq, please visit www.cuebiq.com.