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3 Audience Activation Pro Tips for the Holiday Season
By Cuebiq Marketing Team
Identifying your target audience during the holidays is a crucial step toward achieving your marketing goals. In order to take full advantage of the lucrative holiday season, you must always be one st...
RampUp Virtual Summit Recap: Identifying, Mapping, and Measuring Consumer Behaviors
We recently had the opportunity to join LiveRamp's RampUp Virtual Summit and spend a few...
When Design Meets Technology: An Intern’s POV
Although I’m only halfway through my internship at Cuebiq - I've learned so much! Working in a professional environment...
JD Power AMR Key Takeaways
“Your brand is what people say about you when you are not in the room.” - Jeff Bezos The marketers...
A Principled Approach to Privacy
This article was written before Cuebiq deprecated our SDK, which you can learn more about in this blog....
Tremor Video DSP and Cuebiq Exclusively Partner for Industry’s First Geo-Behavioral Targeting on Connected TV
MullenLowe Mediahub is First Agency to Utilize Breakthrough OTT Targeting for Its Clients New York, NY -- May 22, 2018 -- Tremor Video DSP, the leading programmatic video platform, and Cuebiq, a leading location intelligence and measurement company, today announced their exclusive partnership to deliver the industry’s first geo-behavioral...
How Artificial Intelligence Can Transform Advertising
The biggest thing that stuck out to me during this year's Advertising Week was the WEATHER!...
Marketing and Innovation Q&A with Andy Stevens, Clear Channel Outdoor Americas
Data and insights have revolutionized the advertising industry, giving marketers new and innovative tools to achieve their...
AI and Machine Learning for Marketers
“The best way to predict the future is to create it.” – Peter Trucker AI...
Memphians much more comfortable dining out, working at office than they were in fall 2020
Memphians are much more comfortable shopping, working in their office, or dining out than they were last fall, according to a Downtown Memphis Commission survey and data collected by Cuebiq.
The Tangible and Intangible Benefits of AI and Machine Learning
“Some people call this artificial intelligence, but the reality is this technology will enhance us. So instead of artificial...
Why media agnostic, third-party advertising measurement will become mainstream
Over the past few years, companies like Facebook and Google have released their...
Location Data: The Future Is Now? Part II
Back in 2017, Facebook announced it would provide aid organizations with anonymized location data for users in disaster areas....
Speedway, Costco, Thorntons Headline GasBuddy’s Quarterly Footfall Traffic Study
GasBuddy’s Q1 2018 foot traffic report for fuel and convenience brands finds competitive pricing and expanded store offerings set retailers apart BOSTON (PRWEB) MAY 03, 2018 GasBuddy, the only smartphone app connecting drivers with their Perfect Pit Stop, and Cuebiq, the leading location intelligence and measurement company released today their...
Introducing Cuebiq’s Footfall Attribution Benchmark Report
Marketers today have seemingly unlimited options when it comes to building, targeting and delivering campaigns, but they also need...
Partner Spotlight: Q&A With Marc Ryan, Kantar Millward Brown
Data has revolutionized our industry, giving marketers new and innovative tools to achieve their goals. We invited Marc Ryan,...
A Marketer’s Guide to Attribution – Part III
Check out Part I and II in the Marketer's Guide to Attribution series. Post-campaign attribution reports are crucial...
A Marketer’s Guide to Attribution – Part II
Is post-campaign intelligence helpful? The short answer is: YES! Once a campaign is completed, attribution products can tell marketers...
A Marketer’s Guide to Attribution – Part I
Until location data came about, marketers relied on digital metrics like Viewability, CTR, Engagement, and CVR (Conversion Rate) to...