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Blog > Measurement

Developing a Cutting Edge Control Group

By Cuebiq Marketing Team

Cuebiq has made big changes during the last two years with a laser focus on meaningful attributes that directly address probability of visiting stores. Thanks to quality and scale of our location data, we have created a methodology that describes a device with a richer depth than ever before. 

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Press

Cuebiq Expands Attribution Solution to Include Linear and Advanced TV for Cross-Channel Measurement

With Inscape and Gracenote among its partners, Cuebiq connects in-store visitation behavior of more than 13 million households with TV and cross-channel ad exposure New York, NY (January 7, 2019) – Cuebiq, a leader in offline location intelligence and consumer insights, today announced the launch of its TV attribution solution,...

Blog > Privacy

A Principled Approach to Privacy

This article was written before Cuebiq deprecated our SDK, which you can learn more about in this blog....

Blog > Events

How Artificial Intelligence Can Transform Advertising

The biggest thing that stuck out to me during this year's Advertising Week was the WEATHER!...

Blog > Attribution

Marketing and Innovation Q&A with Andy Stevens, Clear Channel Outdoor Americas

Data and insights have revolutionized the advertising industry, giving marketers new and innovative tools to achieve their...

Whitepaper > Measurement

Leveraging Key Events for Mother’s Day Planning

To stay ahead of the retail advertising game, you're going to need a strong vertical strategy and well thought-out...

Blog > AI

AI and Machine Learning for Marketers

“The best way to predict the future is to create it.” – Peter Trucker AI...

Blog > analytics

The Tangible and Intangible Benefits of AI and Machine Learning

“Some people call this artificial intelligence, but the reality is this technology will enhance us. So instead of artificial...

Blog > Data

Why media agnostic, third-party advertising measurement will become mainstream

Over the past few years, companies like Facebook and Google have released their...

Blog > Location Data

Location Data: The Future Is Now? Part II

Back in 2017, Facebook announced it would provide aid organizations with anonymized location data for users in disaster areas....

Press

Cuebiq Names Chris Falkner Head of TV

Former NBCUniversal executive to lead company’s new initiative New York, NY (October 18, 2018) – Leading location intelligence and consumer insights company, Cuebiq, today announced the hire of Chris Falkner as Vice President of the company’s television initiatives. As the definition of TV continues to expand, and users have even more...

Blog > Attribution

Introducing Cuebiq’s Footfall Attribution Benchmark Report

Marketers today have seemingly unlimited options when it comes to building, targeting and delivering campaigns, but they also need...

Blog > Attribution

Partner Spotlight: Q&A With Marc Ryan, Kantar Millward Brown

Data has revolutionized our industry, giving marketers new and innovative tools to achieve their goals. We invited Marc Ryan,...

Blog > Attribution

A Marketer’s Guide to Attribution – Part III

Check out Part I and II in the Marketer's Guide to Attribution series. Post-campaign attribution reports are crucial...

News

World Changing Ideas Awards 2021: Pandemic Response Finalists and Honorable Mentions

Source: Fast Company

Cuebiq has been recognized by Fast Company for its innovative pandemic response by in this year's World Changing Ideas...

Blog > Attribution

A Marketer’s Guide to Attribution – Part II

Is post-campaign intelligence helpful?  The short answer is: YES! Once a campaign is completed, attribution products can tell marketers...

Blog > Attribution

A Marketer’s Guide to Attribution – Part I

Until location data came about, marketers relied on digital metrics like Viewability,  CTR, Engagement, and CVR (Conversion Rate) to...

Blog > analytics

Partner Spotlight: Q&A With Tim Sleath, Exponential

Data has revolutionized our industry, giving marketers new and innovative tools to achieve their goals. We invited Tim Sleath,...

Press

Cuebiq Launches Clara, an AI-Driven Platform, to Map, Target and Measure the Offline Consumer Journey

Powered by the largest database of anonymous and accurate location data in the United States, Clara provides marketers with analytics, audience and attribution capabilities in one intelligence platform New York, NY (September 26, 2018) – Cuebiq, a leader in offline location intelligence and consumer insights, today announced the launch of...