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Blog > Analytics/Insights

To Travel or Not To Travel: Americans Grapple With State Restrictions

By Isabel Sperry

Millions of Americans have been planning end-of-summer trips to get away. According to AAA, booking trends reveal that Americans are currently making travel arrangements, though cautiously and more la...

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traveler with map
Featured Resource

8 Audiences to Activate This Holiday Season

These past few months, Cuebiq has worked tirelessly to bring you the tools you need to make smart decisions about how and when to engage with your consumers during this unusual time. As you prepare for the holiday season, we are here to help. While consumers’ purchasing behaviors may change this year, their preferences — both longstanding and recently discovered — can be seen in the real-world actions they take.

Blog > Attribution

Footfall Attribution: A Behind-the-Scenes Look With Bruna Coppolino, Product Manager

Wondering what goes on behind the scenes with Cuebiq’s Attribution product? Then you’ll want to hear what...

News

Kochava and Cuebiq Partner to Measure the Impact of OOH Advertising in Driving App Downloads

Source: Digital Signage Connection

Today, brands can better understand the effectiveness of out-of-home (OOH) or digital out-of-home (DOOH) in driving app downloads than ever before.

Blog > analytics

Location Analytics: A Behind-the-Scenes Look With Bianca Gherardi, Technical Product Manager

This past summer, we got the opportunity to visit Cuebiq’s Milan office and interview some of our...

Press

Cuebiq Launches Clara, an AI-Driven Platform, to Map, Target and Measure the Offline Consumer Journey

Powered by the largest database of anonymous and accurate location data in the United States, Clara provides marketers with analytics, audience and attribution capabilities in one intelligence platform New York, NY (September 26, 2018) – Cuebiq, a leader in offline location intelligence and consumer insights, today announced the launch of...

News

Kochava and Cuebiq partner to help advertisers tie app installs to OOH ads

Source: Mobile Marketing Magazine

Kochava, which provides real-time data solutions for mobile and connected devices, has announced a partnership with consumer insights and...

Featured Resource

Cuebiq And The Adventures of Clara

Want to know more about offline intelligence? Learn how to enrich your marketing stack today with the industry's only location data driven comic book! Read it now...

Blog > QSR

How Location Intelligence Can Benefit the Entire QSR Organization

When it comes to location intelligence, the quick-service restaurant industry stands to benefit in many ways. Nowadays,...

News

OOH Data Partnership Finds New Ways To Connect Online, Offline Campaigns

Source: MediaPost

Kochava, which provides real-time data for mobile and connected devices, has announced a partnership with consumer insights and measurement company Cuebiq to improve attribution for out-of-home advertising.

Blog > Audiences

Audiences for TV: Advanced Audiences Are Not Just for Advanced TV

You may think that advanced audiences only apply to advanced TV — but in fact, you can...

News

Kochava and Cuebiq Partner to Measure the Impact of OOH Advertising in Driving App Downloads

Source: Yahoo Finance

Today, brands can better understand the effectiveness of out-of-home (OOH) or digital out-of-home (DOOH) in driving app downloads than ever before.

News

The Privacy Advocate That Brought You The CCPA Has A New, Tougher Proposal For The 2020 Ballot

Source: AdExchanger

Alastair Mactaggart, the man behind the California Consumer Protection Act, has a second act. Disturbed by the intensity with which ad industry and tech lobbying groups “explicitly prioritized weakening the CCPA,” as Mactaggart put it in an open letter posted to his website, he’s spearheading a new ballot measure...

Blog > Audiences

Leverage Last-Minute Shoppers to Drive Incremental Sales

With the US economy humming, growing at its fastest rate in over a decade while unemployment nears 20-year lows,...

News

Cuebiq’s Data for Good Program Provides UNICEF with High-Precision Human Mobility Data for Real-Time Response to Humanitarian

Source: Bloomberg

Cuebiq, a leader in offline location intelligence and consumer insights, today announced a partnership with United Nations International Children’s Fund (UNICEF).

Blog > Data

How to Determine the Quality of Location Data: 4 Key Metrics to Consider

You probably already know how important it is to back up your marketing decisions with data. But...

News

Privacy: Forget the Bare Minimum and Think Much Bigger

Source: MarTech Series

EU and U.S regulators have cast their watchful eyes on data privacy. Perhaps the biggest show of might against...

Blog > Auto

How to Apply Location Intelligence Across the Auto Organization

When it comes to location intelligence for the auto enterprise, there are countless ways to enhance your...

Press

Auto Marketers More Likely to Integrate Online and Offline Promotions Compared to Other Retail Sectors

Location intelligence provides actionable insights that effectively map the car buying journey  New York, NY (September 18, 2018) – Two-thirds of automotive marketers are highly familiar with using location data to measure the lift of store visitations, and more than half are highly familiar with using footfall trends to understand...