What Working With Big Data Really Means

The process of going from a big data lake to a mature product is involved, to say the least. With the goal of answering user questions, this process involves data analysis, process consolidation, robust APIs, and beautiful interfaces — and it requires a robust team of people with different backgrounds and skill sets to work on it. Read on for more…

How to Ace Your Audience Targeting Strategy

Learn how to ace your media strategy in Q4! We’ve put together some quick tips to help you plan for the upcoming holiday season and reach audiences that will drive conversions, so you can maximize your ROI this holiday season.