Audiences
3 Ways to Activate Incrementality in Your Marketing Strategy
If you’ve been following along with our blog lately, you’ve seen us tout the many benefits of incrementality. As a…
Attribution
Marketers Are Becoming Location Data Experts According to 451 Research
You heard it here first: Marketers are now location data experts. Don’t just take our word for it; we have…
Attribution
Offline Measurement: The Solution to Your Marketing Problems This Year
As I sat down to write this blog about marketing in 2020, I reflected on 2019 and looked at all…
Attribution
How to Skyrocket Your Return on Ad Spend
As a marketer, you’re most likely on the eternal quest to increase your return on ad spend. However, it can…
Attribution
Why You Need Incrementality at the Granular Level
If you’re familiar with the location data space, you know how crucial offline measurement can be when calculating marketing ROI.
Location Data
5 MarTech Predictions for the New Year
2019 was a year of abundant growth and innovation in the martech industry, and we are confident that 2020 will…