analytics
Brand Safety Week and The State of Privacy
It goes without saying that location data is a powerful tool in effective brand marketing—but the role of location data…
It goes without saying that location data is a powerful tool in effective brand marketing—but the role of location data…
While summer has only just come to its unofficial close, the clock is already ticking on the 2022 holiday season!…
Tourism is a massive industry, with millions of dollars spent to promote local, national and international travel. Governments and tourism…
A common misconception in the industry is that incrementality only applies to verticals where customers visit the stores frequently (think…
Incrementality is Cuebiq’s proprietary methodology to calculate the portion of visits that can be linked (attributed) to the ad exposure…
Cuebiq’s incrementality methodology provides a powerful measurement tool so you can understand how and where your dollars are increasing footfall…