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3 Audience Activation Pro Tips for the Holiday Season
By Cuebiq Marketing Team
Identifying your target audience during the holidays is a crucial step toward achieving your marketing goals. In order to take full advantage of the lucrative holiday season, you must always be one st...
Cuebiq helps Ad Council measure vaccination campaigns
Cuebiq has partnered with the Ad Council and COVID Collaborative to measure the It’s Up To You campaigns that educate Americans about the vaccine.
How to Use Footfall Attribution
If you work in marketing and hear the word “attribution,” you may immediately think about more traditional...
How to Evaluate Data Partners: 6 Top Questions to Ask
Originally posted by IAB on 4/30 here. The recently released IAB guide “
Footfall Attribution Benchmarks Report: OOH Contributes the Most to Driving Average Footfall Traffic Uplift
Marketers are placing more and more of an emphasis on attribution and understanding how different touchpoints drive...
Voicing Concerns That Existing TV and Cross-Platform Measurement is Insufficient, Marketers are “Settling” for Attribution Tools
New whitepaper explores marketers’ challenges and desires when it comes to cross-platform measurement, especially TV attribution New York, NY, March 20, 2019 – Cuebiq, a leader in consumer insights and measurement, today announced the release of a whitepaper detailing the findings from a study they commissioned to Advertiser Perceptions,...
6 Truths About Location Data: How to Choose the Right Data to Maximize Your Marketing Efforts
You’ve probably heard a lot about offline intelligence, but you might not be sure how to tell...
Founders Series: A Behind-the-Scenes Look With William Nespoli, EVP of Product Ecosystem and OKR
We’re delighted to announce the launch of our Founders Series, a sequence of interviews to help you...
How Attribution Benchmarks Can Help You Measure ROI and Maximize ROAS
Are you benchmarking your campaigns as a marketer? If not, you’re missing out on a golden opportunity...
How to Use Offline Analytics
If you work in marketing, you may have heard about offline analytics. But if you’ve never dabbled...
5 Security Questions You Need to Ask in Your Next RFI
As consumers, we’re all on the lookout for the newest product and/or service that can make our...
Cross-Channel Measurement: How to Enhance Your Media Mix Via Footfall Attribution
As a media planner or buyer, it’s essential to understand how your campaign is performing across all...
Is Your TV Upfront Strategy Up to Snuff?
If you work in TV, you’re undoubtedly gearing up for upfront season 2019, which is right around...
Vistar Media Partners with Leading Data Providers for Comprehensive Measurement Suite for Digital Out-of-Home
NinthDecimal, MFour, Factual, Cuebiq and PlaceIQ extend foot traffic measurement for DOOH at scale New York, NY (January 30, 2019) – Vistar Media, the global leader in programmatic technology for digital out-of-home, today announced the launch of 3rd-party measurement suite, featuring offerings from the industry’s premiere foot traffic...
Cuebiq on Location Data Advancements and How Privacy Plays a Role
This article was written before Cuebiq deprecated our SDK, which you can learn more about in this blog....
3 Ways TV Advertisers Need to Change Their Measurement Outlook
What do marketers really want from a TV attribution solution, and how does that compare to what...
Breaking Up Is Hard to Do: Disconnecting Media from Measurement in the Mobile Location Space
I remember when I was a kid, I loved Lucky Charms cereal, along with Franken Berry, Cap'n Crunch... the...
Measuring Impact Of COVID-19 Vaccine Campaign: Q&A With Cuebiq
Using footfall and other traffic data, Cuebiq will measure the effectiveness of Ad Council's "It's Up To You" campaign in driving exposed audiences to vaccination centers.
What Is Consumer Compatibility and Why Is It Important for Your Brand?
In an age of personalized subscription boxes and customizable AR experiences, consumers are increasingly expecting a shopping...