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Blog > Audiences

3 Audience Activation Pro Tips for the Holiday Season

By Cuebiq Marketing Team

Identifying your target audience during the holidays is a crucial step toward achieving your marketing goals. In order to take full advantage of the lucrative holiday season, you must always be one st...

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Woman shopping for holiday ornaments
News

Cuebiq helps Ad Council measure vaccination campaigns

Source: PR Week

Cuebiq has partnered with the Ad Council and COVID Collaborative to measure the It’s Up To You campaigns that educate Americans about the vaccine.

Blog > Cuebiq

Founders Series: A Behind-the-Scenes Look With William Nespoli, EVP of Product Ecosystem and OKR

We’re delighted to announce the launch of our Founders Series, a sequence of interviews to help you...

Blog > Attribution

How Attribution Benchmarks Can Help You Measure ROI and Maximize ROAS

Are you benchmarking your campaigns as a marketer? If not, you’re missing out on a golden opportunity...

Blog > analytics

How to Use Offline Analytics

If you work in marketing, you may have heard about offline analytics. But if you’ve never dabbled...

Press

Vistar Media Partners with Leading Data Providers for Comprehensive Measurement Suite for Digital Out-of-Home

NinthDecimal, MFour, Factual, Cuebiq and PlaceIQ extend foot traffic measurement for DOOH at scale New York, NY (January 30, 2019) – Vistar Media, the global leader in programmatic technology for digital out-of-home, today announced the launch of 3rd-party measurement suite, featuring offerings from the industry’s premiere foot traffic...

Blog > Security

5 Security Questions You Need to Ask in Your Next RFI

As consumers, we’re all on the lookout for the newest product and/or service that can make our...

Blog > Attribution

Cross-Channel Measurement: How to Enhance Your Media Mix Via Footfall Attribution

As a media planner or buyer, it’s essential to understand how your campaign is performing across all...

Blog > TV

Is Your TV Upfront Strategy Up to Snuff?

If you work in TV, you’re undoubtedly gearing up for upfront season 2019, which is right around...

Blog > Location Data

Cuebiq on Location Data Advancements and How Privacy Plays a Role

This article was written before Cuebiq deprecated our SDK, which you can learn more about in this blog....

Blog > TV

3 Ways TV Advertisers Need to Change Their Measurement Outlook

What do marketers really want from a TV attribution solution, and how does that compare to what...

Blog > Attribution

Breaking Up Is Hard to Do: Disconnecting Media from Measurement in the Mobile Location Space

I remember when I was a kid, I loved Lucky Charms cereal, along with Franken Berry, Cap'n Crunch... the...

Blog > analytics

What Is Consumer Compatibility and Why Is It Important for Your Brand?

In an age of personalized subscription boxes and customizable AR experiences, consumers are increasingly expecting a shopping...

Press

Cuebiq Expands Attribution Solution to Include Linear and Advanced TV for Cross-Channel Measurement

With Inscape and Gracenote among its partners, Cuebiq connects in-store visitation behavior of more than 13 million households with TV and cross-channel ad exposure New York, NY (January 7, 2019) – Cuebiq, a leader in offline location intelligence and consumer insights, today announced the launch of its TV attribution solution,...

Blog > TV

The Power of Merging Location and TV Data

When you think about location data, you might not immediately think about sports. However, when you merge...

Blog > Culture

What It’s Like to Be Head of Engineering at Cuebiq: A Q&A With Marco Funaro

This past summer, we had the chance to interview Cuebiq’s Head of Engineering, Marco Funaro. Having been...

Blog > Privacy

Privacy: What to Keep in Mind as You Build Your Data Stack

Originally posted by IAB on 1/22 here. The recently released IAB guide “Defining the Data...

News

Measuring Impact Of COVID-19 Vaccine Campaign: Q&A With Cuebiq

Source: MediaPost

Using footfall and other traffic data, Cuebiq will measure the effectiveness of Ad Council's "It's Up To You" campaign in driving exposed audiences to vaccination centers.

Blog > TV

Do Super Bowl Ads Drive Store Visits?

Super Bowl ads can be memorable, go viral, win awards — and for some, are more important than...