To Travel or Not To Travel: Americans Grapple With State Restrictions
By Isabel Sperry
Millions of Americans have been planning end-of-summer trips to get away. According to AAA, booking trends reveal that Americans are currently making travel arrangements, though cautiously and more la...
8 Audiences to Activate This Holiday Season
These past few months, Cuebiq has worked tirelessly to bring you the tools you need to make smart decisions about how and when to engage with your consumers during this unusual time. As you prepare for the holiday season, we are here to help. While consumers’ purchasing behaviors may change this year, their preferences — both longstanding and recently discovered — can be seen in the real-world actions they take.
The Current State of Marketing Attribution: Three Things You Need to Know
Marketing attribution has long remained a relatively simple idea: spend money on marketing campaigns, evaluate views and...
It may feel like 2008 all over again, but here’s how the coronavirus crisis is different
A plunging stock market. The widening shadow of recession. Fed interest rate cuts and government stimulus. It's beginning to feel a lot like 2008 again. And not in a good way.
The Next Chapter for Story at Macy’s
Macy’s decision last month to close 16 of the 36 Story shop-in-shops it had opened only a year ago left many retail insiders scratching their heads. In 2018, when the retailer acquired Story, the concept shop with a rotating cast of brands, many lauded the decision, noting that Story’s...
Designing the 100 Questions for NYC: Panel Reflects on New Science of Questioning During Open Data Week
New Yorkers face many problems in their daily lives. Whether it’s public health or public transit, residents have many...
Cuebiq And The Adventures of Clara
Want to know more about offline intelligence? Learn how to enrich your marketing stack today with the industry's only location data driven comic book! Read it now...
Macy’s Earnings And Revenue Beat Estimates, But Sales Declines Weigh Heavily On 2020
Three weeks after revealing it would close 125 of its 680+ stores as part implementing its “Polaris” strategy, Macy’s...
Location Intelligence: The Universal Metric for Campaign Measurement
Are you wondering whether your media campaigns are generating real-world results? If not, here’s why you should...
From ‘where’ to ‘why’: Marketers’ use of location data becoming increasingly sophisticated
According to data from 451 Research, 98% of marketers surveyed said they were now working with location data in some form. Beyond this, they’re moving from basic uses (geo-targeted ads) to increasingly sophisticated use cases such as audience insights, personalization, attribution.
Voicing Concerns That Existing TV and Cross-Platform Measurement is Insufficient, Marketers are “Settling” for Attribution Tools
New whitepaper explores marketers’ challenges and desires when it comes to cross-platform measurement, especially TV attribution New York, NY, March 20, 2019 – Cuebiq, a leader in consumer insights and measurement, today announced the release of a whitepaper detailing the findings from a study they commissioned to Advertiser Perceptions,...
Survey: What Marketers Want from Location Data
A marketer might call it the three As: Marketers are increasingly turning to location data for attribution, audience insights, and analytics, according to a new report compiled by Research 451 and location intelligence firm Cuebiq.
How Brick-and-Mortar Retailers Can Reap the Benefits of Amazon Prime Day for Back-to-School Season
As a retailer, you’re probably well aware that Amazon Prime Day is quickly approaching. And you're probably...
Victoria’s Secret Sells, Les Wexner Stepping Down
Private equity firm Sycamore Partners bought a 55 percent stake for $525 million, following investments in Staples, Aeropostale, Hot Topic, Stuart Weitzman and more.