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Blog > Analytics/Insights

To Travel or Not To Travel: Americans Grapple With State Restrictions

By Isabel Sperry

Millions of Americans have been planning end-of-summer trips to get away. According to AAA, booking trends reveal that Americans are currently making travel arrangements, though cautiously and more la...

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traveler with map
Featured Resource

8 Audiences to Activate This Holiday Season

These past few months, Cuebiq has worked tirelessly to bring you the tools you need to make smart decisions about how and when to engage with your consumers during this unusual time. As you prepare for the holiday season, we are here to help. While consumers’ purchasing behaviors may change this year, their preferences — both longstanding and recently discovered — can be seen in the real-world actions they take.

Blog > Attribution

The Current State of Marketing Attribution: Three Things You Need to Know

Marketing attribution has long remained a relatively simple idea: spend money on marketing campaigns, evaluate views and...

News

It may feel like 2008 all over again, but here’s how the coronavirus crisis is different

Source: USA Today

A plunging stock market. The widening shadow of recession. Fed interest rate cuts and government stimulus. It's beginning to feel a lot like 2008 again. And not in a good way.

Blog > SDK

The Truth About the SDK: It Alone Is Not Enough

In recent years, you’ve probably heard a lot about how SDK location data is the best. We’re...

News

The Next Chapter for Story at Macy’s

Source: Ad Age

Macy’s decision last month to close 16 of the 36 Story shop-in-shops it had opened only a year ago left many retail insiders scratching their heads. In 2018, when the retailer acquired Story, the concept shop with a rotating cast of brands, many lauded the decision, noting that Story’s...

News

Designing the 100 Questions for NYC: Panel Reflects on New Science of Questioning During Open Data Week

Source: Medium

New Yorkers face many problems in their daily lives. Whether it’s public health or public transit, residents have many...

Featured Resource

Cuebiq And The Adventures of Clara

Want to know more about offline intelligence? Learn how to enrich your marketing stack today with the industry's only location data driven comic book! Read it now...

News

Macy’s Earnings And Revenue Beat Estimates, But Sales Declines Weigh Heavily On 2020

Source: Retail TouchPoints

Three weeks after revealing it would close 125 of its 680+ stores as part implementing its “Polaris” strategy, Macy’s...

Blog > Attribution

Location Intelligence: The Universal Metric for Campaign Measurement

Are you wondering whether your media campaigns are generating real-world results? If not, here’s why you should...

News

From ‘where’ to ‘why’: Marketers’ use of location data becoming increasingly sophisticated

Source: MarTech Today

According to data from 451 Research, 98% of marketers surveyed said they were now working with location data in some form. Beyond this, they’re moving from basic uses (geo-targeted ads) to increasingly sophisticated use cases such as audience insights, personalization, attribution.

Blog > Attribution

Partner Spotlight: Q&A With Louis Hellman, LiveRamp

We got the opportunity to sit down with Louis Hellman, Product Manager for Customer Link, LiveRamp — a Cuebiq partner...

Press

Voicing Concerns That Existing TV and Cross-Platform Measurement is Insufficient, Marketers are “Settling” for Attribution Tools

New whitepaper explores marketers’ challenges and desires when it comes to cross-platform measurement, especially TV attribution New York, NY, March 20, 2019 – Cuebiq, a leader in consumer insights and measurement, today announced the release of a whitepaper detailing the findings from a study they commissioned to Advertiser Perceptions,...

News

Survey: What Marketers Want from Location Data

Source: Street Fight

A marketer might call it the three As: Marketers are increasingly turning to location data for attribution, audience insights, and analytics, according to a new report compiled by Research 451 and location intelligence firm Cuebiq.

Blog > analytics

How Brick-and-Mortar Retailers Can Reap the Benefits of Amazon Prime Day for Back-to-School Season

As a retailer, you’re probably well aware that Amazon Prime Day is quickly approaching. And you're probably...

Blog > Location Data

MAUs Are the New Bidstream

We have a controversial statement to make: MAUs are out. While measuring scale in terms of monthly...

News

Puma brings targeted hologram ads to car roofs for NBA All-Star game

Source: Marketing Dive

Puma has explored out-of-home (OOH) activations over the past few years with agency Havas, which in 2018 snagged the...

Blog > Attribution

Media and Measurement: A Dangerous Mix

There’s no denying the temptation to mix media with measurement. By leveraging a partner that provides the...

News

Victoria’s Secret Sells, Les Wexner Stepping Down

Source: Hollywood Reporter

Private equity firm Sycamore Partners bought a 55 percent stake for $525 million, following investments in Staples, Aeropostale, Hot Topic, Stuart Weitzman and more.