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Blog > Data

Fueling Innovation With Data: The Power of Platform as a Service

By Isabel Sperry

Our new white paper explains how a platform as a service such as Cuebiq Workbench is key to innovating with data, as it empowers marketers, developers, and analysts alike to build custom, data-driven solutions to fit their needs, all in a privacy-enhanced environment.

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Blog > Attribution

Partner Spotlight: Q&A With Adam Paz, Viant

We got the opportunity to sit down with Adam Paz, Vice President, East, of Viant — a partner of...

Press

Auto Marketers More Likely to Integrate Online and Offline Promotions Compared to Other Retail Sectors

Location intelligence provides actionable insights that effectively map the car buying journey  New York, NY (September 18, 2018) – Two-thirds of automotive marketers are highly familiar with using location data to measure the lift of store visitations, and more than half are highly familiar with using footfall trends to understand...

Blog > Cuebiq

Scalability Without Diversion

I had been managing and documenting the internal processes for the majority of our products...

Blog > Attribution

How to Use Footfall Attribution

If you work in marketing and hear the word “attribution,” you may immediately think about more traditional...

Blog > Cuebiq

Clara: Saving the Day With Offline Intelligence

Once upon a time, in a far away land, lived a marketer named Clara. Spunky and intelligent,...

News

Location Intel Provider Cuebiq Is Shutting Down Its SDK In The Name Of Privacy

Source: AdExchanger

Cuebiq is sunsetting its software development kit and replacing it with a clean room-type product called Workbench that will...

Blog > Data

How to Evaluate Data Partners: 6 Top Questions to Ask

Originally posted by IAB on 4/30 here. The recently released IAB guide “

Whitepaper > Audiences

2019 Holiday Audience Targeting Guide

Elevate Your Media Campaigns With Cuebiq Audiences   Download our Holiday Audience Targeting Guide to learn: Holiday recommendations to...

Blog > Attribution

Footfall Attribution Benchmarks Report: OOH Contributes the Most to Driving Average Footfall Traffic Uplift

Marketers are placing more and more of an emphasis on attribution and understanding how different touchpoints drive...

Press

Brennan Lake Joins Cuebiq as Program Director of “Data for Good”

Former director of Technology Exchange Lab to lead company’s non-profit initiative New York, NY (August 21, 2018) — Leading location intelligence and consumer insights company, Cuebiq, today announced that it has named Brennan Lake Program Director for its Data for Good initiative. Launched in 2017, through the Data for Good...

Blog > Location Data

6 Truths About Location Data: How to Choose the Right Data to Maximize Your Marketing Efforts

You’ve probably heard a lot about offline intelligence, but you might not be sure how to tell...

Blog > Cuebiq

Founders Series: A Behind-the-Scenes Look With William Nespoli, EVP of Product Ecosystem and OKR

We’re delighted to announce the launch of our Founders Series, a sequence of interviews to help you...

Blog > Attribution

How Attribution Benchmarks Can Help You Measure ROI and Maximize ROAS

Are you benchmarking your campaigns as a marketer? If not, you’re missing out on a golden opportunity...

Blog > analytics

How to Use Offline Analytics

If you work in marketing, you may have heard about offline analytics. But if you’ve never dabbled...

Press

Shane Wiley Appointed Chief Privacy Officer for Cuebiq

Industry veteran, and former privacy leader at Yahoo! and Oath, will lead privacy practice. New York, NY (August 14, 2018) – Leading location intelligence and consumer insights company, Cuebiq, announced today that Shane Wiley has joined the company as their Chief Privacy Officer. In his new role, Wiley will help further Cuebiq’s...

Blog > Security

5 Security Questions You Need to Ask in Your Next RFI

As consumers, we’re all on the lookout for the newest product and/or service that can make our...

Blog > Attribution

Cross-Channel Measurement: How to Enhance Your Media Mix Via Footfall Attribution

As a media planner or buyer, it’s essential to understand how your campaign is performing across all...

Blog > TV

Is Your TV Upfront Strategy Up to Snuff?

If you work in TV, you’re undoubtedly gearing up for upfront season 2019, which is right around...