Resource Center
Developing a Cutting Edge Control Group
By Cuebiq Marketing Team
Cuebiq has made big changes during the last two years with a laser focus on meaningful attributes that directly address probability of visiting stores. Thanks to quality and scale of our location data, we have created a methodology that describes a device with a richer depth than ever before.
Media and Measurement: A Dangerous Mix
There’s no denying the temptation to mix media with measurement. By leveraging a partner that provides the...
It’s Time for the Industry to Sunset SDKs for Collecting User Data
Antonio Tomarchio, founder and CEO of Cuebiq, calls for the industry to protect consumers and change how data is collected through mobile apps by sunsetting SDKs for all new data partners.
Partner Spotlight: Q&A With Adam Paz, Viant
We got the opportunity to sit down with Adam Paz, Vice President, East, of Viant — a partner of...
Scalability Without Diversion
I had been managing and documenting the internal processes for the majority of our products...
How to Use Footfall Attribution
If you work in marketing and hear the word “attribution,” you may immediately think about more traditional...
Cuebiq Provides Free Mobility and Store Visitation Insights to Businesses Navigating New Market Uncertainty
Updated daily, such insights will help monitor business performance and inform national and local ad strategies New York, (March 23, 2020) – In light of the current market volatility resulting from the COVID-19 pandemic, Cuebiq, a leader in offline location intelligence and consumer insights, today announced the release of...
How to Evaluate Data Partners: 6 Top Questions to Ask
Originally posted by IAB on 4/30 here. The recently released IAB guide “
Footfall Attribution Benchmarks Report: OOH Contributes the Most to Driving Average Footfall Traffic Uplift
Marketers are placing more and more of an emphasis on attribution and understanding how different touchpoints drive...
6 Truths About Location Data: How to Choose the Right Data to Maximize Your Marketing Efforts
You’ve probably heard a lot about offline intelligence, but you might not be sure how to tell...
Finding Real Enterprise Value in Location Data
According to 451 Research, marketers are becoming location data experts. Find out more in our latest research white paper...
Founders Series: A Behind-the-Scenes Look With William Nespoli, EVP of Product Ecosystem and OKR
We’re delighted to announce the launch of our Founders Series, a sequence of interviews to help you...
How Attribution Benchmarks Can Help You Measure ROI and Maximize ROAS
Are you benchmarking your campaigns as a marketer? If not, you’re missing out on a golden opportunity...
How to Use Offline Analytics
If you work in marketing, you may have heard about offline analytics. But if you’ve never dabbled...
5 Security Questions You Need to Ask in Your Next RFI
As consumers, we’re all on the lookout for the newest product and/or service that can make our...
Targetspot Partners with Cuebiq to Measure Digital Audio Effectiveness
Partnership will bring offline attribution capabilities to digital audio, allowing advertisers to measure a campaign’s role in driving consumers to brick-and-mortar locations New York, NY (November 6, 2019) – Targetspot, the world’s leading digital audio solutions platform, today announced its new partnership with Cuebiq, the leading location intelligence and measurement...
Cross-Channel Measurement: How to Enhance Your Media Mix Via Footfall Attribution
As a media planner or buyer, it’s essential to understand how your campaign is performing across all...
Is Your TV Upfront Strategy Up to Snuff?
If you work in TV, you’re undoubtedly gearing up for upfront season 2019, which is right around...
Cuebiq on Location Data Advancements and How Privacy Plays a Role
This article was written before Cuebiq deprecated our SDK, which you can learn more about in this blog....
