Resource Center
3 Audience Activation Pro Tips for the Holiday Season
By Cuebiq Marketing Team
Identifying your target audience during the holidays is a crucial step toward achieving your marketing goals. In order to take full advantage of the lucrative holiday season, you must always be one st...
Partner Spotlight: Q&A With Tom Riordan, Adobe
The Cuebiq marketing team got the chance to chat with Tom Riordan, Head of Advanced Measurement Group, Adobe Advertising...
The Big Memorial Weekend Getaway is Back!
More than 37.1 million Americans are expected to hit the road and take to the skies this weekend -...
Working in Cuebiq’s Milan Office: An International Baccalaureate Student’s Perspective
When you’re only 17, your first experience in the workforce can seem a little intimidating. You have...
Perks & Benefits: What Makes Being an Employee in Cuebiq’s Milan Office Unique
Searching for a new job can be a daunting and stressful task; we get it. There are...
Cuebiq’s Values: How We Created Them and What They Mean to Us
A few years ago, we hosted a pivotal company-wide retreat in Nassau, Bahamas. Company culture is integral...
Brands Saved Almost $10 For Each Incremental Store Visit in 2018 Vs. 2017
Cuebiq’s latest Footfall Attribution Benchmarks report reveals year-to-year brand uplift, visit rate, cost per incremental visit (CPIV) and dwell time metrics across brand categories and platforms New York, NY (April 24, 2019) – Brands spent an average of $13.71 to drive each incremental store visit in 2018 – approximately ten...
The Current State of Marketing Attribution: Three Things You Need to Know
Marketing attribution has long remained a relatively simple idea: spend money on marketing campaigns, evaluate views and...
The Truth About the SDK: It Alone Is Not Enough
This article was written before Cuebiq deprecated our SDK, which you can learn more about in this blog....
The Key to a Successful Company: Maintaining a Culture of Change
Graduating during a time of economic prosperity, I entered the workforce with an optimistic outlook. Shortly thereafter,...
Connecting the Dots: Television Attribution for a Multitouch Customer Journey
Amid the realities of ad fraud, walled gardens, and privacy legislation, campaign measurement partners are tasked with providing scale...
Location Intelligence: The Universal Metric for Campaign Measurement
Are you wondering whether your media campaigns are generating real-world results? If not, here’s why you should...
Partner Spotlight: Q&A With Louis Hellman, LiveRamp
We got the opportunity to sit down with Louis Hellman, Product Manager for Customer Link, LiveRamp — a Cuebiq partner...
How Brick-and-Mortar Retailers Can Reap the Benefits of Amazon Prime Day for Back-to-School Season
As a retailer, you’re probably well aware that Amazon Prime Day is quickly approaching. And you're probably...
MAUs Are the New Bidstream
We have a controversial statement to make: MAUs are out. While measuring scale in terms of monthly...
Cuebiq and University of Washington Win Cynopsis Social Good Award for Their Work in Population Mobility During Hurricanes
UW THINK Lab utilized location data, through Cuebiq’s Data for Good program, for the development of a predictive population movement model that will empower hurricane-prone communities New York, NY (April 2, 2019) – Cuebiq, a leader in offline location intelligence and consumer insights, and University of Washington’s (UW) THINK Lab...
Media and Measurement: A Dangerous Mix
There’s no denying the temptation to mix media with measurement. By leveraging a partner that provides the...
Partner Spotlight: Q&A With Adam Paz, Viant
We got the opportunity to sit down with Adam Paz, Vice President, East, of Viant — a partner of...
Scalability Without Diversion
I had been managing and documenting the internal processes for the majority of our products...