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Blog > Measurement

Developing a Cutting Edge Control Group

By Cuebiq Marketing Team

Cuebiq has made big changes during the last two years with a laser focus on meaningful attributes that directly address probability of visiting stores. Thanks to quality and scale of our location data, we have created a methodology that describes a device with a richer depth than ever before. 

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Blog > Location Data

MAUs Are the New Bidstream

We have a controversial statement to make: MAUs are out. While measuring scale in terms of monthly...

News

It’s Time for the Industry to Sunset SDKs for Collecting User Data

Source: Toolbox

Antonio Tomarchio, founder and CEO of Cuebiq, calls for the industry to protect consumers and change how data is collected through mobile apps by sunsetting SDKs for all new data partners.

Blog > Attribution

Media and Measurement: A Dangerous Mix

There’s no denying the temptation to mix media with measurement. By leveraging a partner that provides the...

Blog > Attribution

Partner Spotlight: Q&A With Adam Paz, Viant

We got the opportunity to sit down with Adam Paz, Vice President, East, of Viant — a partner of...

Blog > Cuebiq

Scalability Without Diversion

I had been managing and documenting the internal processes for the majority of our products...

Press

Cuebiq Provides Free Mobility and Store Visitation Insights to Businesses Navigating New Market Uncertainty

Updated daily, such insights will help monitor business performance and inform national and local ad strategies New York, (March 23, 2020) – In light of the current market volatility resulting from the COVID-19 pandemic, Cuebiq, a leader in offline location intelligence and consumer insights, today announced the release of...

Blog > Attribution

How to Use Footfall Attribution

If you work in marketing and hear the word “attribution,” you may immediately think about more traditional...

Blog > Data

How to Evaluate Data Partners: 6 Top Questions to Ask

Originally posted by IAB on 4/30 here. The recently released IAB guide “

Blog > Attribution

Footfall Attribution Benchmarks Report: OOH Contributes the Most to Driving Average Footfall Traffic Uplift

Marketers are placing more and more of an emphasis on attribution and understanding how different touchpoints drive...

Whitepaper > Data

Finding Real Enterprise Value in Location Data

According to 451 Research, marketers are becoming location data experts. Find out more in our latest research white paper...

Blog > Location Data

6 Truths About Location Data: How to Choose the Right Data to Maximize Your Marketing Efforts

You’ve probably heard a lot about offline intelligence, but you might not be sure how to tell...

Blog > Cuebiq

Founders Series: A Behind-the-Scenes Look With William Nespoli, EVP of Product Ecosystem and OKR

We’re delighted to announce the launch of our Founders Series, a sequence of interviews to help you...

Blog > Attribution

How Attribution Benchmarks Can Help You Measure ROI and Maximize ROAS

Are you benchmarking your campaigns as a marketer? If not, you’re missing out on a golden opportunity...

Blog > analytics

How to Use Offline Analytics

If you work in marketing, you may have heard about offline analytics. But if you’ve never dabbled...

Press

Targetspot Partners with Cuebiq to Measure Digital Audio Effectiveness

Partnership will bring offline attribution capabilities to digital audio, allowing advertisers to measure a campaign’s role in driving consumers to brick-and-mortar locations New York, NY (November 6, 2019) – Targetspot, the world’s leading digital audio solutions platform, today announced its new partnership with Cuebiq, the leading location intelligence and measurement...

Blog > Security

5 Security Questions You Need to Ask in Your Next RFI

As consumers, we’re all on the lookout for the newest product and/or service that can make our...

Blog > Attribution

Cross-Channel Measurement: How to Enhance Your Media Mix Via Footfall Attribution

As a media planner or buyer, it’s essential to understand how your campaign is performing across all...

Blog > TV

Is Your TV Upfront Strategy Up to Snuff?

If you work in TV, you’re undoubtedly gearing up for upfront season 2019, which is right around...