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3 Audience Activation Pro Tips for the Holiday Season
By Cuebiq Marketing Team
Identifying your target audience during the holidays is a crucial step toward achieving your marketing goals. In order to take full advantage of the lucrative holiday season, you must always be one st...
The Innovation of Technology: A Review of Past Groundbreaking Product Announcements as CES Celebrates 52 Years
With the new year right around the corner, it's time to start gearing up for one of...
Establishing Best Practices for an AI-driven Ecosystem
These days, it’s all about artificial intelligence — especially when it comes to the advertising ecosystem. Yet, as...
Answering the Elusive Question: How to Align Sales and Marketing Teams
Originally posted by Forbes on 12/4 here. You’ve heard it a million times before:...
OOH Agency Talon America Debuts Data Management Platform Ada
Ada, Talon's proprietary data management platform, generates intelligence on real and recent audience behaviors in the physical world....
Cuebiq Green Team: Building Awareness of Office Recycling Habits & Creating a More Eco-Friendly Work Environment
We all remember growing up and constantly being reminded by our parents and teachers to recycle our...
Artificial Intelligence: The Fuel for Predictive Analytics
Whether it be facial recognition on your phone, that cool new VR experience, or your Alexa device,...
Revolutionizing Campaign Measurement: Unlocking Incrementality With Offline Intelligence
"It’s great to hear this campaign has been driving consumers to stores, but can you tell...
Cuebiq Provides Free Mobility and Store Visitation Insights to Businesses Navigating New Market Uncertainty
Updated daily, such insights will help monitor business performance and inform national and local ad strategies New York, (March 23, 2020) – In light of the current market volatility resulting from the COVID-19 pandemic, Cuebiq, a leader in offline location intelligence and consumer insights, today announced the release of...
Five Unexpected Applications of Offline Intelligence
Offline intelligence is often thought of as a way to measure foot traffic to a brick-and-mortar location driven...
Cuebiq Visit Intelligence Now Available in Amazon’s AWS Data Exchange
New partnership makes subscribing to high-quality location data a breeze. Amazon’s
Give Your Holiday Campaigns the Gift of Location-Based Audiences
The holiday season is upon us, and so is the end-of-year advertising push. And why not? Consumers...
Finding Real Enterprise Value in Location Data
According to 451 Research, marketers are becoming location data experts. Find out more in our latest research white paper...
How to Enhance Your Customer Profile Using Offline Intelligence
If you work in marketing, you know how important it is to get your customer profile just...
Streaming Audio Meets Offline Measurement
As screenless media continues to grow, measurement must move past direct response metrics to be properly attributed. The State of...
Attribution is King: Here’s How to Make It Reign
We know that attribution is everything. After all, if you’re not measuring the performance of your campaigns,...
5 Reasons You Need to Add Out-Of-Home to Your Marketing Strategy
If out-of-home is not currently part of your marketing strategy, it should be. This typically “traditional” medium...
Cuebiq’s Data for Good Program Provides UNICEF with High-Precision Human Mobility Data for Real-Time Response to Humanitarian Needs
Data sharing partnership will support UNICEF’s efforts around epidemiology, disaster preparedness and response, and detecting demographic biases in developing regions New York, (September 10, 2019) – Cuebiq, a leader in offline location intelligence and consumer insights, today announced a partnership with United Nations International Children’s Fund (UNICEF). Through its Data...
How to Use Offline Audiences to Your Advantage
If you work in marketing, you’re probably already segmenting and targeting your audience into groups that are...