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Blog > Measurement

Developing a Cutting Edge Control Group

By Cuebiq Marketing Team

Cuebiq has made big changes during the last two years with a laser focus on meaningful attributes that directly address probability of visiting stores. Thanks to quality and scale of our location data, we have created a methodology that describes a device with a richer depth than ever before. 

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Blog > analytics

Is MTA Dead? The Future of Attribution

Cuebiq explores how marketers are planning for a future without cookies, what techniques and...

Press

Digital Remedy and Cuebiq Partner To Provide OTT Attribution For The Retail World

Mobility intelligence company provides clients with a full understanding of the consumer journey and directly connects CTV ad impressions to lift in foot traffic to physical store locations NEW YORK, NY (October 26, 2021) – (PRNewswire) – In today's fragmented media landscape, attribution is an...

Blog > Insights

How to Use Mobility Insights to Prepare for Reopening

The marketing landscape has shifted in a major way since the beginning of the COVID-19 pandemic. Shelter-in-place...

Blog > Insights

How to Use Offline Intelligence to Manage Brand Health During the COVID-19 Crisis

During this uncertain time, it’s important to make use of tools designed to manage brand health through...

Blog > Data for Good

Real-Time Location Data Reveals Effect of Lockdown on Mobility in Italy Due to COVID-19

How has the lockdown in Italy due to COVID-19 been affecting the mobility of citizens? This is...

News

What Does the Arrival of Approximate Location Mean for Granular Ad Targeting?

Source: Street Fight

Cuebiq's Chief Product Officer Francesco Guglielmino weighs in on "approximate location" and what it means for the location marketing industry.

Blog > Audiences

How to Reach Audiences During the COVID-19 Crisis

Over just a few weeks, the advertising landscape as we know it has dramatically changed. The rise...

Blog > Attribution

The 3 Types of Analytics You Need to Measure Attribution

It’s an interesting time to be a marketer in the world of offline attribution. Reporting that was...

Blog > Attribution

Enhance Your Advertising Strategy With Offline Measurement

As marketers, we’re constantly wondering how our brand is resonating with consumers (do...

Press

Replica Partners with Cuebiq to Empower Cities and Businesses with Geospatial Insights to Navigate Covid-19 Decision-Making

Replica and Cuebiq to collaborate on delivering actionable insights to combat effects of Covid-19 Mobility intelligence company offers partners the ability to fuel innovation and understand effects of the global pandemic in a democratized, privacy-safe environment KANSAS CITY, MO (October 4, 2021) – (BUSINESS WIRE)...

Blog > Attribution

Partner Spotlight: Q&A With Supriya Goswami, VP of Marketing at InMobi

We got the opportunity to sit down with Supriya Goswami, VP of Marketing at InMobi, a leading technology company...

Blog > Location Data

QSR Marketers Consider Location Data “A Must-Have” According to 451 Research

A day in the life of a QSR marketer is a bit different from that of a...

Blog > OOH

OOH Advertising Is on the Rise: Increase Your ROI With Offline Measurement

This article was written before Cuebiq deprecated our SDK, which you can learn more about in this blog....

Whitepaper > Data

Maximize Your Auto Efforts With Location Data

87% of automotive marketers plan to increase their use of location-based data over the next two years For auto marketers,...

Blog > Audiences

4 Customer Segments You Need to Know About Now

When segmenting customers, it’s important to base your segments on the real-world behaviors of your target audience....

Blog > Audiences

3 Ways to Activate Incrementality in Your Marketing Strategy

If you’ve been following along with our blog, you’ve seen us tout the many benefits of incrementality....

Blog > Attribution

Marketers Are Becoming Location Data Experts According to 451 Research

You heard it here first: Marketers are now location data experts. Don’t just take our word for...

Blog > Attribution

Offline Measurement: The Solution to Your Marketing Problems This Year

As I sat down to write this blog about marketing in 2020, I reflected on 2019 and...