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Blog > Measurement

Developing a Cutting Edge Control Group

By Cuebiq Marketing Team

Cuebiq has made big changes during the last two years with a laser focus on meaningful attributes that directly address probability of visiting stores. Thanks to quality and scale of our location data, we have created a methodology that describes a device with a richer depth than ever before. 

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Blog > Insights

How to Use Mobility Insights to Prepare for Reopening

The marketing landscape has shifted in a major way since the beginning of the COVID-19 pandemic. Shelter-in-place...

Press

Digital Remedy and Cuebiq Partner To Provide OTT Attribution For The Retail World

Mobility intelligence company provides clients with a full understanding of the consumer journey and directly connects CTV ad impressions to lift in foot traffic to physical store locations NEW YORK, NY (October 26, 2021) – (PRNewswire) – In today's fragmented media landscape, attribution is an...

Blog > Insights

How to Use Offline Intelligence to Manage Brand Health During the COVID-19 Crisis

During this uncertain time, it’s important to make use of tools designed to manage brand health through...

Blog > Data for Good

Real-Time Location Data Reveals Effect of Lockdown on Mobility in Italy Due to COVID-19

How has the lockdown in Italy due to COVID-19 been affecting the mobility of citizens? This is...

Blog > Audiences

How to Reach Audiences During the COVID-19 Crisis

Over just a few weeks, the advertising landscape as we know it has dramatically changed. The rise...

News

What Does the Arrival of Approximate Location Mean for Granular Ad Targeting?

Source: Street Fight

Cuebiq's Chief Product Officer Francesco Guglielmino weighs in on "approximate location" and what it means for the location marketing industry.

Blog > Attribution

The 3 Types of Analytics You Need to Measure Attribution

It’s an interesting time to be a marketer in the world of offline attribution. Reporting that was...

Blog > Attribution

Enhance Your Advertising Strategy With Offline Measurement

As marketers, we’re constantly wondering how our brand is resonating with consumers (do...

Blog > Attribution

Partner Spotlight: Q&A With Supriya Goswami, VP of Marketing at InMobi

We got the opportunity to sit down with Supriya Goswami, VP of Marketing at InMobi, a leading technology company...

Press

Replica Partners with Cuebiq to Empower Cities and Businesses with Geospatial Insights to Navigate Covid-19 Decision-Making

Replica and Cuebiq to collaborate on delivering actionable insights to combat effects of Covid-19 Mobility intelligence company offers partners the ability to fuel innovation and understand effects of the global pandemic in a democratized, privacy-safe environment KANSAS CITY, MO (October 4, 2021) – (BUSINESS WIRE)...

Blog > Location Data

QSR Marketers Consider Location Data “A Must-Have” According to 451 Research

A day in the life of a QSR marketer is a bit different from that of a...

Blog > OOH

OOH Advertising Is on the Rise: Increase Your ROI With Offline Measurement

This article was written before Cuebiq deprecated our SDK, which you can learn more about in this blog....

Blog > Audiences

4 Customer Segments You Need to Know About Now

When segmenting customers, it’s important to base your segments on the real-world behaviors of your target audience....

Whitepaper > Data

Maximize Your Auto Efforts With Location Data

87% of automotive marketers plan to increase their use of location-based data over the next two years For auto marketers,...

Blog > Audiences

3 Ways to Activate Incrementality in Your Marketing Strategy

If you’ve been following along with our blog, you’ve seen us tout the many benefits of incrementality....

Blog > Attribution

Marketers Are Becoming Location Data Experts According to 451 Research

You heard it here first: Marketers are now location data experts. Don’t just take our word for...

Blog > Attribution

Offline Measurement: The Solution to Your Marketing Problems This Year

As I sat down to write this blog about marketing in 2020, I reflected on 2019 and...

Blog > Attribution

How to Skyrocket Your Return on Ad Spend

As a marketer, you’re most likely on the eternal quest to increase your return on ad spend....