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Blog > Data

Fueling Innovation With Data: The Power of Platform as a Service

By Isabel Sperry

Our new white paper explains how a platform as a service such as Cuebiq Workbench is key to innovating with data, as it empowers marketers, developers, and analysts alike to build custom, data-driven solutions to fit their needs, all in a privacy-enhanced environment.

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Blog > Attribution

Enhance Your Advertising Strategy With Offline Measurement

As marketers, we’re constantly wondering how our brand is resonating with consumers (do...

Press

Cuebiq Provides Free Mobility and Store Visitation Insights to Businesses Navigating New Market Uncertainty

Updated daily, such insights will help monitor business performance and inform national and local ad strategies New York, (March 23, 2020) – In light of the current market volatility resulting from the COVID-19 pandemic, Cuebiq, a leader in offline location intelligence and consumer insights, today announced the release of...

Blog > Attribution

Partner Spotlight: Q&A With Supriya Goswami, VP of Marketing at InMobi

We got the opportunity to sit down with Supriya Goswami, VP of Marketing at InMobi, a leading technology company...

Blog > Location Data

QSR Marketers Consider Location Data “A Must-Have” According to 451 Research

A day in the life of a QSR marketer is a bit different from that of a...

Blog > OOH

OOH Advertising Is on the Rise: Increase Your ROI With Offline Measurement

This article was written before Cuebiq deprecated our SDK, which you can learn more about in this blog....

Press

Targetspot Partners with Cuebiq to Measure Digital Audio Effectiveness

Partnership will bring offline attribution capabilities to digital audio, allowing advertisers to measure a campaign’s role in driving consumers to brick-and-mortar locations New York, NY (November 6, 2019) – Targetspot, the world’s leading digital audio solutions platform, today announced its new partnership with Cuebiq, the leading location intelligence and measurement...

Blog > Audiences

4 Customer Segments You Need to Know About Now

When segmenting customers, it’s important to base your segments on the real-world behaviors of your target audience....

Blog > Audiences

3 Ways to Activate Incrementality in Your Marketing Strategy

If you’ve been following along with our blog lately, you’ve seen us tout the many benefits of...

Blog > Attribution

Marketers Are Becoming Location Data Experts According to 451 Research

You heard it here first: Marketers are now location data experts. Don’t just take our word for...

News

World Changing Ideas Awards 2021: Pandemic Response Finalists and Honorable Mentions

Source: Fast Company

Cuebiq has been recognized by Fast Company for its innovative pandemic response by in this year's World Changing Ideas...

Blog > Attribution

Offline Measurement: The Solution to Your Marketing Problems This Year

As I sat down to write this blog about marketing in 2020, I reflected on 2019 and...

Whitepaper >

High-Impact Use Cases for Location Data in Retail

85% of retailers want to use location data to predict customer behavior During these unpredictable times, location data...

Blog > Attribution

How to Skyrocket Your Return on Ad Spend

As a marketer, you’re most likely on the eternal quest to increase your return on ad spend....

Press

Kochava and Cuebiq Partner to Measure the Impact of OOH Advertising in Driving App Downloads

For the first time, brands will have the ability to accurately attribute OOH campaigns to app downloads, similarly to mobile or desktop Sandpoint, Idaho and New York, (September 30, 2019) — Today, brands can better understand the effectiveness of out-of-home (OOH) or digital out-of-home (DOOH) in driving app downloads...

Blog > Attribution

Why You Need Incrementality at the Granular Level

If you’re familiar with the location data space, you know how crucial offline measurement can be when...

Blog > Location Data

5 MarTech Predictions for the New Year

2019 was a year of abundant growth and innovation in the MarTech industry, and we are confident...

Blog > Events

The Future of Technology: The Industry’s Hottest Trends at CES 2020

The start of a new year means something exciting for those of us in tech: CES 2020...

Blog > Location Data

5 Hot Topics in Offline Intelligence in 2019

While it’s hard to believe, 2019 is quickly coming to an end. With the end of the...