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Blog > Data

How To Spur COVID-19 Testing and Vaccination With Location Data

By Isabel Sperry

It’s that time of year again: flu season. As you may have read, it’s more important than ever that consumers receive flu shots this year, to avoid being double impacted by the flu and COVID-19. ...

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Scientists in lab
Featured Resource

8 Audiences to Activate This Holiday Season

These past few months, Cuebiq has worked tirelessly to bring you the tools you need to make smart decisions about how and when to engage with your consumers during this unusual time. As you prepare for the holiday season, we are here to help. While consumers’ purchasing behaviors may change this year, their preferences — both longstanding and recently discovered — can be seen in the real-world actions they take.

Press

Vistar Media Partners with Leading Data Providers for Comprehensive Measurement Suite for Digital Out-of-Home

NinthDecimal, MFour, Factual, Cuebiq and PlaceIQ extend foot traffic measurement for DOOH at scale New York, NY (January 30, 2019) – Vistar Media, the global leader in programmatic technology for digital out-of-home, today announced the launch of 3rd-party measurement suite, featuring offerings from the industry’s premiere foot traffic...

News

This Year, Brands Will Seek Out Incrementality

Source: Street Fight

As networks, publishers, and agencies continue to shift to guarantee business outcomes in ad deals (a trend that began...

Blog > Location Data

6 Truths About Location Data: How to Choose the Right Data to Maximize Your Marketing Efforts

You’ve probably heard a lot about offline intelligence, but you might not be sure how to tell...

Blog > Cuebiq

Founders Series: A Behind-the-Scenes Look With William Nespoli, EVP of Product Ecosystem and OKR

We’re delighted to announce the launch of our Founders Series, a sequence of interviews to help you...

News

Traffic Data Quantifies Popeyes’ Explosive Chicken Sandwich

Source: Franchise Times

Some new traffic data shows just how explosive the Popeyes chicken sandwich—and the re-launch in November—really was.

Featured Resource

Cuebiq And The Adventures of Clara

Want to know more about offline intelligence? Learn how to enrich your marketing stack today with the industry's only location data driven comic book! Read it now...

News

Opinion: Brands can bring down walled gardens, but only if they want to

Source: SmartBrief

Once upon a time, “walled gardens” brought with them visions of splendid, sun-drenched, hedge-lined gardens set against the historic...

News

Marketers Of The Year No. 4: Target

Source: Ad Age

While the week before Thanksgiving is typically a time of cheerful anticipation for retailers gearing up for the critical holiday shopping season, the news this year was dominated by declines. Chains including Macy’s, Kohl’s and Gap all reported quarterly sales drops and missed analyst expectations.

Blog > analytics

How to Use Offline Analytics

If you work in marketing, you may have heard about offline analytics. But if you’ve never dabbled...

News

Answering The Elusive Question: How To Align Sales And Marketing Teams

Source: Forbes

You’ve heard it a million times before: It’s essential to align sales and marketing. But how do you actually...

Blog > Security

5 Security Questions You Need to Ask in Your Next RFI

As consumers, we’re all on the lookout for the newest product and/or service that can make our...

News

Tesla Black Friday 2019 Sale: Deals for Model X, Model S, Model 3 and Accessories

Source: Newsweek

Tesla, the electric car manufacturer, has caused a buzz on social media in recent weeks following the unveiling of its latest venture, the Cybertruck, which has already garnered 250,000 pre-orders, according to Tesla CEO Elon Musk.

Blog > Attribution

Cross-Channel Measurement: How to Enhance Your Media Mix Via Footfall Attribution

As a media planner or buyer, it’s essential to understand how your campaign is performing across all...

Press

Dave Simon Joins Cuebiq as VP of Programmatic Data Sales

Formerly of Oath, industry veteran to facilitate the adoption of Cuebiq’s offerings for the demand side programmatic space New York, NY (January 23, 2019) – Leading location intelligence and consumer insights company, Cuebiq, today announced the hiring of Dave Simon as the company’s Vice President, Programmatic Data Sales. Simon will...

News

Tesla Led Last Year’s Black Friday For Luxury Automakers

Source: MediaPost

It remains to be seen which automakers fare the best during Black Friday 2019, but Tesla led visits to...

Blog > TV

Is Your TV Upfront Strategy Up to Snuff?

If you work in TV, you’re undoubtedly gearing up for upfront season 2019, which is right around...

Blog > Location Data

Cuebiq on Location Data Advancements and How Privacy Plays a Role

Below is a Q&A between Viant and Cuebiq's Lawrence Chan, which was originally posted by Viant on 1/21