Resource Center
To Travel or Not To Travel: Americans Grapple With State Restrictions
By Isabel Sperry
Millions of Americans have been planning end-of-summer trips to get away. According to AAA, booking trends reveal that Americans are currently making travel arrangements, though cautiously and more la...
8 Audiences to Activate This Holiday Season
These past few months, Cuebiq has worked tirelessly to bring you the tools you need to make smart decisions about how and when to engage with your consumers during this unusual time. As you prepare for the holiday season, we are here to help. While consumers’ purchasing behaviors may change this year, their preferences — both longstanding and recently discovered — can be seen in the real-world actions they take.
Dave Simon Joins Cuebiq as VP of Programmatic Data Sales
Formerly of Oath, industry veteran to facilitate the adoption of Cuebiq’s offerings for the demand side programmatic space New York, NY (January 23, 2019) – Leading location intelligence and consumer insights company, Cuebiq, today announced the hiring of Dave Simon as the company’s Vice President, Programmatic Data Sales. Simon will...
This Year, Brands Will Seek Out Incrementality
As networks, publishers, and agencies continue to shift to guarantee business outcomes in ad deals (a trend that began...
How to Use Offline Analytics
If you work in marketing, you may have heard about offline analytics. But if you’ve never dabbled...
5 Security Questions You Need to Ask in Your Next RFI
As consumers, we’re all on the lookout for the newest product and/or service that can make our...
Traffic Data Quantifies Popeyes’ Explosive Chicken Sandwich
Some new traffic data shows just how explosive the Popeyes chicken sandwich—and the re-launch in November—really was.
Cuebiq And The Adventures of Clara
Want to know more about offline intelligence? Learn how to enrich your marketing stack today with the industry's only location data driven comic book! Read it now...
Opinion: Brands can bring down walled gardens, but only if they want to
Once upon a time, “walled gardens” brought with them visions of splendid, sun-drenched, hedge-lined gardens set against the historic...
Marketers Of The Year No. 4: Target
While the week before Thanksgiving is typically a time of cheerful anticipation for retailers gearing up for the critical holiday shopping season, the news this year was dominated by declines. Chains including Macy’s, Kohl’s and Gap all reported quarterly sales drops and missed analyst expectations.
Is Your TV Upfront Strategy Up to Snuff?
If you work in TV, you’re undoubtedly gearing up for upfront season 2019, which is right around...
Answering The Elusive Question: How To Align Sales And Marketing Teams
You’ve heard it a million times before: It’s essential to align sales and marketing. But how do you actually...
Cuebiq on Location Data Advancements and How Privacy Plays a Role
Below is a Q&A between Viant and Cuebiq's Lawrence Chan, which was originally posted by Viant on 1/21
Tesla Black Friday 2019 Sale: Deals for Model X, Model S, Model 3 and Accessories
Tesla, the electric car manufacturer, has caused a buzz on social media in recent weeks following the unveiling of its latest venture, the Cybertruck, which has already garnered 250,000 pre-orders, according to Tesla CEO Elon Musk.
3 Ways TV Advertisers Need to Change Their Measurement Outlook
What do marketers really want from a TV attribution solution, and how does that compare to what...
Cuebiq Expands Attribution Solution to Include Linear and Advanced TV for Cross-Channel Measurement
With Inscape and Gracenote among its partners, Cuebiq connects in-store visitation behavior of more than 13 million households with TV and cross-channel ad exposure New York, NY (January 7, 2019) – Cuebiq, a leader in offline location intelligence and consumer insights, today announced the launch of its TV attribution solution,...
Tesla Led Last Year’s Black Friday For Luxury Automakers
It remains to be seen which automakers fare the best during Black Friday 2019, but Tesla led visits to...
Breaking Up Is Hard to Do: Disconnecting Media from Measurement in the Mobile Location Space
I remember when I was a kid, I loved Lucky Charms cereal, along with Franken Berry, Cap'n Crunch... the...
What Is Consumer Compatibility and Why Is It Important for Your Brand?
In an age of personalized subscription boxes and customizable AR experiences, consumers are increasingly expecting a shopping...
We are delighted to announce that Cuebiq has been selected as a @CynopsisMedia #AdTech Awards #finalist in the Outstanding Utilization of #Data category! https://t.co/rMirtTQfzt https://t.co/642b1qs1P8
Are you struggling to plan ahead for the #holiday season when so much is uncertain? Check out this #infographic with some of our top audience #segments that you can activate in your #holidayplanning. https://t.co/qc1Fu0m8tQ
Now that @amazon #PrimeDay is over, you may be wondering how traditional #retailers can compete with this #ecommerce behemoth in the future. Find out in our recent blog. https://t.co/oADaVPIgDC