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Blog > Analytics/Insights

To Travel or Not To Travel: Americans Grapple With State Restrictions

By Isabel Sperry

Millions of Americans have been planning end-of-summer trips to get away. According to AAA, booking trends reveal that Americans are currently making travel arrangements, though cautiously and more la...

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traveler with map
Featured Resource

8 Audiences to Activate This Holiday Season

These past few months, Cuebiq has worked tirelessly to bring you the tools you need to make smart decisions about how and when to engage with your consumers during this unusual time. As you prepare for the holiday season, we are here to help. While consumers’ purchasing behaviors may change this year, their preferences — both longstanding and recently discovered — can be seen in the real-world actions they take.

Press

Dave Simon Joins Cuebiq as VP of Programmatic Data Sales

Formerly of Oath, industry veteran to facilitate the adoption of Cuebiq’s offerings for the demand side programmatic space New York, NY (January 23, 2019) – Leading location intelligence and consumer insights company, Cuebiq, today announced the hiring of Dave Simon as the company’s Vice President, Programmatic Data Sales. Simon will...

News

This Year, Brands Will Seek Out Incrementality

Source: Street Fight

As networks, publishers, and agencies continue to shift to guarantee business outcomes in ad deals (a trend that began...

Blog > analytics

How to Use Offline Analytics

If you work in marketing, you may have heard about offline analytics. But if you’ve never dabbled...

Blog > Security

5 Security Questions You Need to Ask in Your Next RFI

As consumers, we’re all on the lookout for the newest product and/or service that can make our...

News

Traffic Data Quantifies Popeyes’ Explosive Chicken Sandwich

Source: Franchise Times

Some new traffic data shows just how explosive the Popeyes chicken sandwich—and the re-launch in November—really was.

Featured Resource

Cuebiq And The Adventures of Clara

Want to know more about offline intelligence? Learn how to enrich your marketing stack today with the industry's only location data driven comic book! Read it now...

News

Opinion: Brands can bring down walled gardens, but only if they want to

Source: SmartBrief

Once upon a time, “walled gardens” brought with them visions of splendid, sun-drenched, hedge-lined gardens set against the historic...

News

Marketers Of The Year No. 4: Target

Source: Ad Age

While the week before Thanksgiving is typically a time of cheerful anticipation for retailers gearing up for the critical holiday shopping season, the news this year was dominated by declines. Chains including Macy’s, Kohl’s and Gap all reported quarterly sales drops and missed analyst expectations.

Blog > TV

Is Your TV Upfront Strategy Up to Snuff?

If you work in TV, you’re undoubtedly gearing up for upfront season 2019, which is right around...

News

Answering The Elusive Question: How To Align Sales And Marketing Teams

Source: Forbes

You’ve heard it a million times before: It’s essential to align sales and marketing. But how do you actually...

Blog > Location Data

Cuebiq on Location Data Advancements and How Privacy Plays a Role

Below is a Q&A between Viant and Cuebiq's Lawrence Chan, which was originally posted by Viant on 1/21 

News

Tesla Black Friday 2019 Sale: Deals for Model X, Model S, Model 3 and Accessories

Source: Newsweek

Tesla, the electric car manufacturer, has caused a buzz on social media in recent weeks following the unveiling of its latest venture, the Cybertruck, which has already garnered 250,000 pre-orders, according to Tesla CEO Elon Musk.

Blog > TV

3 Ways TV Advertisers Need to Change Their Measurement Outlook

What do marketers really want from a TV attribution solution, and how does that compare to what...

Press

Cuebiq Expands Attribution Solution to Include Linear and Advanced TV for Cross-Channel Measurement

With Inscape and Gracenote among its partners, Cuebiq connects in-store visitation behavior of more than 13 million households with TV and cross-channel ad exposure New York, NY (January 7, 2019) – Cuebiq, a leader in offline location intelligence and consumer insights, today announced the launch of its TV attribution solution,...

News

Tesla Led Last Year’s Black Friday For Luxury Automakers

Source: MediaPost

It remains to be seen which automakers fare the best during Black Friday 2019, but Tesla led visits to...

Blog > Attribution

Breaking Up Is Hard to Do: Disconnecting Media from Measurement in the Mobile Location Space

I remember when I was a kid, I loved Lucky Charms cereal, along with Franken Berry, Cap'n Crunch... the...

Blog > analytics

What Is Consumer Compatibility and Why Is It Important for Your Brand?

In an age of personalized subscription boxes and customizable AR experiences, consumers are increasingly expecting a shopping...