Resource Center
How To Spur COVID-19 Testing and Vaccination With Location Data
By Isabel Sperry
It’s that time of year again: flu season. As you may have read, it’s more important than ever that consumers receive flu shots this year, to avoid being double impacted by the flu and COVID-19. ...
8 Audiences to Activate This Holiday Season
These past few months, Cuebiq has worked tirelessly to bring you the tools you need to make smart decisions about how and when to engage with your consumers during this unusual time. As you prepare for the holiday season, we are here to help. While consumers’ purchasing behaviors may change this year, their preferences — both longstanding and recently discovered — can be seen in the real-world actions they take.
Vistar Media Partners with Leading Data Providers for Comprehensive Measurement Suite for Digital Out-of-Home
NinthDecimal, MFour, Factual, Cuebiq and PlaceIQ extend foot traffic measurement for DOOH at scale New York, NY (January 30, 2019) – Vistar Media, the global leader in programmatic technology for digital out-of-home, today announced the launch of 3rd-party measurement suite, featuring offerings from the industry’s premiere foot traffic...
This Year, Brands Will Seek Out Incrementality
As networks, publishers, and agencies continue to shift to guarantee business outcomes in ad deals (a trend that began...
6 Truths About Location Data: How to Choose the Right Data to Maximize Your Marketing Efforts
You’ve probably heard a lot about offline intelligence, but you might not be sure how to tell...
Founders Series: A Behind-the-Scenes Look With William Nespoli, EVP of Product Ecosystem and OKR
We’re delighted to announce the launch of our Founders Series, a sequence of interviews to help you...
Traffic Data Quantifies Popeyes’ Explosive Chicken Sandwich
Some new traffic data shows just how explosive the Popeyes chicken sandwich—and the re-launch in November—really was.
Cuebiq And The Adventures of Clara
Want to know more about offline intelligence? Learn how to enrich your marketing stack today with the industry's only location data driven comic book! Read it now...
Opinion: Brands can bring down walled gardens, but only if they want to
Once upon a time, “walled gardens” brought with them visions of splendid, sun-drenched, hedge-lined gardens set against the historic...
Marketers Of The Year No. 4: Target
While the week before Thanksgiving is typically a time of cheerful anticipation for retailers gearing up for the critical holiday shopping season, the news this year was dominated by declines. Chains including Macy’s, Kohl’s and Gap all reported quarterly sales drops and missed analyst expectations.
How to Use Offline Analytics
If you work in marketing, you may have heard about offline analytics. But if you’ve never dabbled...
Answering The Elusive Question: How To Align Sales And Marketing Teams
You’ve heard it a million times before: It’s essential to align sales and marketing. But how do you actually...
5 Security Questions You Need to Ask in Your Next RFI
As consumers, we’re all on the lookout for the newest product and/or service that can make our...
Tesla Black Friday 2019 Sale: Deals for Model X, Model S, Model 3 and Accessories
Tesla, the electric car manufacturer, has caused a buzz on social media in recent weeks following the unveiling of its latest venture, the Cybertruck, which has already garnered 250,000 pre-orders, according to Tesla CEO Elon Musk.
Cross-Channel Measurement: How to Enhance Your Media Mix Via Footfall Attribution
As a media planner or buyer, it’s essential to understand how your campaign is performing across all...
Dave Simon Joins Cuebiq as VP of Programmatic Data Sales
Formerly of Oath, industry veteran to facilitate the adoption of Cuebiq’s offerings for the demand side programmatic space New York, NY (January 23, 2019) – Leading location intelligence and consumer insights company, Cuebiq, today announced the hiring of Dave Simon as the company’s Vice President, Programmatic Data Sales. Simon will...
Tesla Led Last Year’s Black Friday For Luxury Automakers
It remains to be seen which automakers fare the best during Black Friday 2019, but Tesla led visits to...
Is Your TV Upfront Strategy Up to Snuff?
If you work in TV, you’re undoubtedly gearing up for upfront season 2019, which is right around...
Cuebiq on Location Data Advancements and How Privacy Plays a Role
Below is a Q&A between Viant and Cuebiq's Lawrence Chan, which was originally posted by Viant on 1/21
We're excited to announce that we ranked in the top 25% of the @Deloitte Technology Fast 500™, after achieving 1,092% revenue growth! #technology #ranking #growth https://t.co/iybpUiD1Lv
We are delighted to announce that Cuebiq has been selected as a @CynopsisMedia #AdTech Awards #finalist in the Outstanding Utilization of #Data category! https://t.co/rMirtTQfzt https://t.co/NsUnBhHy9Q
Did you know Cuebiq released a Sensitive Points of Interest Policy? Learn more about it in our blog. #pointsofinterest #sensitivedata #privacy https://t.co/GvNxlK0li0