Analytics
How to Use Offline Analytics
If you work in marketing, you may have heard about offline analytics. But if you’ve never dabbled in location data…
A Marketer’s Guide to Attribution – Part I
Until location data came about, marketers relied on digital metrics like Viewability, CTR, Engagement, CVR (Conversion Rate), etc. to understand…
learn moreHow Cuebiq’s Attribution Dashboard Will Help Marketers Address Questions
What’s new in Cuebiq’s Attribution Dashboard and how it will help marketers address their most pressing questions. Is my advertising…
learn moreA Marketer’s Guide to Attribution – Part III
Is post campaign intelligence helpful? The short answer is, YES! Once a campaign is completed, Attribution products can tell marketers…
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Security
5 Security Questions You Need to Ask in Your Next RFI
As consumers, we’re all on the lookout for the newest product and/or service that can make our lives easier —…
Attribution
Cross-Channel Measurement: How to Enhance Your Media Mix Via Footfall Attribution
As a media planner or buyer, it’s essential to understand how your campaign is performing across all media channels. Yet…
TV
Is Your TV Upfront Strategy Up to Snuff?
If you work in TV, you’re undoubtedly gearing up for upfront season 2019, which is right around the corner. If…
Location Data
Cuebiq on Location Data Advancements and How Privacy Plays a Role
Below is a Q&A between Viant and Cuebiq’s Lawrence Chan, which was originally posted by Viant on 1/21 here. Today’s Q&A…
TV
3 Ways TV Advertisers Need to Change Their Measurement Outlook
What do marketers really want from a TV attribution solution, and how does that compare to what they are able…