Audiences
How to Reach Audiences During the COVID-19 Crisis
Over just a few weeks, the advertising landscape as we know it has dramatically changed. The rise of the novel…
Attribution
The 3 Types of Analytics You Need to Measure Attribution
It’s an exciting time to be a marketer in the world of offline attribution. Reporting that was once limited to…
Attribution
Enhance Your Advertising Strategy With Offline Measurement
As marketers, we’re constantly wondering how our brand is resonating with consumers (do our ads work?), whether we’re investing in…
Attribution
Partner Spotlight: Q&A With Supriya Goswami, VP of Marketing at InMobi
We got the opportunity to sit down with Supriya Goswami, VP of Marketing at InMobi, a leading technology company that…
Location Data
QSR Marketers Consider Location Data “A Must-Have” According to 451 Research
A day in the life of a QSR marketer is a bit different from that of a marketer in other…
OOH
OOH Advertising Is on the Rise: Increase Your ROI With Offline Measurement
With the explosion in growth of new media, it’s more important than ever that advertisers be able to measure and…