Culture
Cuebiq Green Team: Building Awareness of Office Recycling Habits & Creating a More Eco-Friendly Work Environment
We all remember growing up and constantly being reminded by our parents and teachers to recycle our soda cans or…
Predictive
Artificial Intelligence: The Fuel for Predictive Analytics
Whether it be facial recognition on your phone, that cool new VR experience, or your Alexa device, AI and its…
analytics
Revolutionizing Campaign Measurement: Unlocking Incrementality With Offline Intelligence
The concept of incrementality has been analyzed by economists and researchers in multiple academic papers for different use cases. When it comes to advertising, it is crucial for marketers who aim to change consumers behavior to understand the real impact of their media campaigns
Attribution
Five Unexpected Applications of Offline Intelligence
Originally posted by Verizon Media on 11/18 here. Cuebiq, a leader in the offline intelligence space, and Verizon Media partnered to…
Data
Cuebiq Visit Intelligence Now Available in Amazon’s AWS Data Exchange
New partnership makes subscribing to high-quality location data a breeze. Amazon’s AWS Data Exchange is a new service that makes…
Audiences
Give Your Holiday Campaigns the Gift of Location-Based Audiences
The holiday season is upon us, and so is the end-of-year advertising push. And why not? Consumers spent nearly $998.3B…