Cuebiq
Breakfast Meetings And Brand Marketing: My First Few Weeks at Cuebiq
As I was brought to the desk that would be mine for the next nine weeks, I was welcomed by…
A Marketer’s Guide to Attribution – Part I
Until location data came about, marketers relied on digital metrics like Viewability, CTR, Engagement, CVR (Conversion Rate), etc. to understand…
learn moreA Marketer’s Guide to Attribution – Part II
What’s new in Cuebiq’s Attribution Dashboard and how it will help marketers address their most pressing questions. Is my advertising…
learn moreA Marketer’s Guide to Attribution – Part III
Is post campaign intelligence helpful? The short answer is, YES! Once a campaign is completed, Attribution products can tell marketers…
learn more
Cuebiq
3 Critical Factors to Consider When Building Location-Based Programs
Did you know that 82% of marketers plan to increase their use of location data over the next two years?…
Events
Cannes Lions 2018 Takeaways: Be Predictive and Purposeful
Cannes Lions, a place where all key stakeholders of the international marketing and advertising industry gather for one week each…
Attribution
It’s All About the Context: Why Brands Need Benchmarks Part II
Are you a marketer trying to gauge whether your ad campaign was successful? If so, you should probably turn to…
Attribution
It’s All About the Context: Why Brands Need Benchmarks
Picture this: You’re training for a half marathon and just ran an 8-minute mile, a week before the race. You’re…
OOH
The Billboards Are Back in Town: The Return of Out-Of-Home
You may be under the impression that traditional media has lost some of its luster over the years. While it’s…