Cuebiq
Scalability Without Diversion
I had been managing and documenting the internal processes for the majority of our products for a few years since…
Attribution
How to Use Footfall Attribution
If you work in marketing and hear the word “attribution,” you may immediately think about more traditional types of measurement…
Cuebiq
Clara: Saving the Day With Offline Intelligence
Once upon a time, in a far away land, lived a marketer named Clara. Spunky and intelligent, Clara faced what…
Data
How to Evaluate Data Partners: 6 Top Questions to Ask
Originally posted by IAB on 4/30 here. The recently released IAB guide “Defining the Data Stack” provides a framework for both…
Attribution
Footfall Attribution Benchmarks Report: OOH Contributes the Most to Driving Average Footfall Traffic Uplift
Marketers are placing more and more of an emphasis on attribution and understanding how different touchpoints drive consumer behavior. With…
Location Data
6 Truths About Location Data: How to Choose the Right Data to Maximize Your Marketing Efforts
You’ve probably heard a lot about offline intelligence, but you might not be sure how to tell what actually constitutes…