Insights
Marketing & Innovation: Q&A with Andy Stevens, Clear Channel Outdoor Americas
Data and insights have revolutionized the advertising industry, giving marketers new and innovative tools to achieve their goals across new…
A Marketer’s Guide to Attribution – Part I
Until location data came about, marketers relied on digital metrics like Viewability, CTR, Engagement, CVR (Conversion Rate), etc. to understand…
learn moreA Marketer’s Guide to Attribution – Part II
What’s new in Cuebiq’s Attribution Dashboard and how it will help marketers address their most pressing questions. Is my advertising…
learn moreA Marketer’s Guide to Attribution – Part III
Is post campaign intelligence helpful? The short answer is, YES! Once a campaign is completed, Attribution products can tell marketers…
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Insights
The Tangible and Intangible Benefits of AI and Machine Learning
“Some people call this artificial intelligence, but the reality is this technology will enhance us. So instead of artificial intelligence,…
Insights
Do Fitness Tracker Owners Make Healthier Lifestyle Choices?
A Fitness tracker can encourage consumers to be healthier by recording physical activity and sending reminders to be active. The…
Insights
Why Good Data Matters: Leveraging New Insights
“It is a capital mistake to theorize before one has data.” Sherlock Holmes Data driven marketers are always on the…
Attribution
Why Good Data Matters: Measuring Cross Platform Performance
“Not everything that can be counted counts, and not everything that counts can be counted.“ – Albert Einstein It’s widely…
Insights
Does Good Coffee Brew Up Visits?
Our latest Foot Traffic Report for the Fuel and Convenience Store Industry with GasBuddy, revealed great insights into consumer trends…