OOH
5 Reasons You Need to Add Out-Of-Home to Your Marketing Strategy
If out-of-home is not currently part of your marketing strategy, it should be. This typically “traditional” medium has made a…
Audiences
How to Use Offline Audiences to Your Advantage
If you work in marketing, you’re probably already segmenting and targeting your audience into groups that are relevant for your…
Data for Good
Data for Good: Providing Social Value Through Location Data
We had the pleasure of sitting down with Brennan Lake, Cuebiq’s Senior Director of Research Partnerships and Data, to ask…
Security
Setting Industry Standards: An Inside Look at Cuebiq’s Security Team
As with any tech-driven company, here at Cuebiq, security and privacy are imperative to our everyday success. What sets us…
Culture
What Working With Big Data Really Means
The process of going from a big data lake to a mature product is involved, to say the least. With the goal of answering user questions, this process involves data analysis, process consolidation, robust APIs, and beautiful interfaces — and it requires a robust team of people with different backgrounds and skill sets to work on it. Read on for more…
Audiences
How to Ace Your Audience Targeting Strategy
Learn how to ace your media strategy in Q4! We’ve put together some quick tips to help you plan for the upcoming holiday season and reach audiences that will drive conversions, so you can maximize your ROI this holiday season.