Attribution
Breaking Up Is Hard to Do: Disconnecting Media from Measurement in the Mobile Location Space
I remember when I was a kid, I loved Lucky Charms cereal, along with Franken Berry, Cap’n Crunch… the works….
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A Marketer’s Guide to Attribution – Part I
Until location data came about, marketers relied on digital metrics like Viewability, CTR, Engagement, CVR (Conversion Rate), etc. to understand…
learn moreHow Cuebiq’s Attribution Dashboard Will Help Marketers Address Questions
What’s new in Cuebiq’s Attribution Dashboard and how it will help marketers address their most pressing questions. Is my advertising…
learn moreA Marketer’s Guide to Attribution – Part III
Is post campaign intelligence helpful? The short answer is, YES! Once a campaign is completed, Attribution products can tell marketers…
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Analytics
What Is Consumer Compatibility and Why Is It Important for Your Brand?
In an age of personalized subscription boxes and customizable AR experiences, consumers are increasingly expecting a shopping experience hyper-tailored to…
Attribution
Location Intelligence: The Universal Metric for Campaign Measurement
Are you wondering whether your media campaigns are generating real-world results? If not, here’s why you should be. Offline data…
TV
The Power of Merging Location and TV Data
When you think about location data, you might not immediately think about sports. However, when you merge location and TV…
Culture
What It’s Like to Be Head of Engineering at Cuebiq: A Q&A With Marco Funaro
This past summer, we had the chance to interview Cuebiq’s Head of Engineering, Marco Funaro. Having been with Cuebiq since…
Privacy
Privacy: What to Keep in Mind as You Build Your Data Stack
Originally posted by IAB on 1/22 here. The recently released IAB guide “Defining the Data Stack” provides a framework for both advertisers and…