Audiences
Audiences for TV: Advanced Audiences Are Not Just for Advanced TV
You may think that advanced audiences only apply to advanced TV — but in fact, you can use advanced audiences…
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A Marketer’s Guide to Attribution – Part I
Until location data came about, marketers relied on digital metrics like Viewability, CTR, Engagement, CVR (Conversion Rate), etc. to understand…
learn moreHow Cuebiq’s Attribution Dashboard Will Help Marketers Address Questions
What’s new in Cuebiq’s Attribution Dashboard and how it will help marketers address their most pressing questions. Is my advertising…
learn moreA Marketer’s Guide to Attribution – Part III
Is post campaign intelligence helpful? The short answer is, YES! Once a campaign is completed, Attribution products can tell marketers…
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Audiences
Leverage Last-Minute Shoppers to Drive Incremental Sales
Find out how marketers can capitalize on last minute holiday shoppers for better and more efficient audience targeting this holiday season.
Cuebiq
How to Determine the Quality of Location Data: 4 Key Metrics to Consider
You probably already know how important it is to back up your marketing decisions with data. But you might not…
Cuebiq
How to Apply Location Intelligence Across the Auto Organization
When it comes to location intelligence for the auto enterprise, there are countless ways to enhance your dealership at every…
Cuebiq
How Location Intelligence Can Enhance the Retail Organization at Every Level
With the holiday season in full force, brick-and-mortar retailers are doing everything in their power to win over consumers as…
Attribution
Linear vs. Advanced TV: The Current State of Television Advertising
The terms linear and advanced TV are thrown around a lot these days, and you may be wondering: What’s the…