Attribution
Offline Measurement: The Solution to Your Marketing Problems This Year
As I sat down to write this blog about marketing in 2020, I reflected on 2019 and looked at all…
Attribution
How to Skyrocket Your Return on Ad Spend
As a marketer, you’re most likely on the eternal quest to increase your return on ad spend. However, it can…
Attribution
Why You Need Incrementality at the Granular Level
If you’re familiar with the location data space, you know how crucial offline measurement can be when calculating marketing ROI.
Location Data
5 MarTech Predictions for the New Year
2019 was a year of abundant growth and innovation in the martech industry, and we are confident that 2020 will…
Events
The Future of Technology: The Industry’s Hottest Trends at CES 2020
The start of a new year means something exciting for those of us in tech: CES 2020 is almost here!…
Location Data
5 Hot Topics in Offline Intelligence in 2019
While it’s hard to believe, 2019 is quickly coming to an end. With the end of the year also comes…