Attribution
How to Measure TV Advertising With Real-World Consumer Actions
Despite the fact that ad loads are increasing, TV viewership is gradually shrinking. Given this reality, it’s more important than…
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A Marketer’s Guide to Attribution – Part I
Until location data came about, marketers relied on digital metrics like Viewability, CTR, Engagement, CVR (Conversion Rate), etc. to understand…
learn moreHow Cuebiq’s Attribution Dashboard Will Help Marketers Address Questions
What’s new in Cuebiq’s Attribution Dashboard and how it will help marketers address their most pressing questions. Is my advertising…
learn moreA Marketer’s Guide to Attribution – Part III
Is post campaign intelligence helpful? The short answer is, YES! Once a campaign is completed, Attribution products can tell marketers…
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Culture
From Conga Lines to Cross-Departmental Collaboration: Cuebiq Retreat 2k18 in the Bahamas
A five-day trip to the Bahamas… for work? It sounds too good to be true, right? Well, for Cuebiq last…
Culture
What It’s Like to Work in Cuebiq’s Milan Office: A Q&A With Ivan Parenti
For our third employee spotlight from our trip to Milan, we’re featuring Cuebiq’s own Head of Product Development, Ivan Parenti….
Culture
4 Top Secrets for Succeeding in Product at a Tech Startup
Are you interested in what makes a successful product manager at a tech startup? From creating sound processes to being…
Attribution
Footfall Attribution: A Behind-the-Scenes Look With Bruna Coppolino, Product Manager
Wondering what goes on behind the scenes with Cuebiq’s Attribution product? Then you’ll want to hear what Bruna Coppolino, Product…
Analytics
Location Analytics: A Behind-the-Scenes Look With Bianca Gherardi, Technical Product Manager
This past summer, we got the opportunity to visit Cuebiq’s Milan office and interview some of our brilliant Italian counterparts,…