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Blog > Measurement

Developing a Cutting Edge Control Group

By Cuebiq Marketing Team

Cuebiq has made big changes during the last two years with a laser focus on meaningful attributes that directly address probability of visiting stores. Thanks to quality and scale of our location data, we have created a methodology that describes a device with a richer depth than ever before. 

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Blog > Retail

Last-Minute Shoppers and Location Data: What’s Differentiating Brick-And-Mortar This Shopping Season

As the all-important holiday season approaches once again, retailers are faced with figuring out how to deliver...

Blog > Culture

Sending Tweets and Meeting the Team: My First Few Weeks at Cuebiq

My first day as an intern at Cuebiq was just a few weeks ago on a sunny...

News

Effect of COVID-19 response policies on walking behavior in US cities

Source: Nature

Nature utilized Cuebiq's anonymized mobility data to study the walking patterns of 1.62 million users in 10 metropolitan areas...

Blog > Culture

Six Interview Tips to Land Your Dream Tech Job at Cuebiq in Milan

At Cuebiq, our interview process is simple. It is quick, technical, and fun. Ask any Cuebiqer why...

Blog > Attribution

How Cuebiq’s Attribution Dashboard Can Answer Your Marketing Questions

If you’re a marketer like me, whenever you launch a new ad campaign you will most likely...

Blog > Attribution

Partner Spotlight: Q&A With Tom Riordan, Adobe

The Cuebiq marketing team got the chance to chat with Tom Riordan, Head of Advanced Measurement Group, Adobe Advertising...

Press

Cuebiq’s Location-Based Segments Index 80% Higher Than Others Tested by Adobe and DP+

A major QSR campaign leveraging Cuebiq data delivered to consumers who were 25% more likely to purchase at a...

Blog > Cuebiq

Working in Cuebiq’s Milan Office: An International Baccalaureate Student’s Perspective

When you’re only 17, your first experience in the workforce can seem a little intimidating. You have...

Blog > Cuebiq

Perks & Benefits: What Makes Being an Employee in Cuebiq’s Milan Office Unique

Searching for a new job can be a daunting and stressful task; we get it. There are...

Blog > Cuebiq

Cuebiq’s Values: How We Created Them and What They Mean to Us

A few years ago, we hosted a pivotal company-wide retreat in Nassau, Bahamas. Company culture is integral...

Whitepaper >

Incrementality: The Future of Offline Measurement

Unlock incrementality for your next media campaign – find out if your advertising is actually changing consumer behavior and...

Blog > Attribution

The Current State of Marketing Attribution: Three Things You Need to Know

Marketing attribution has long remained a relatively simple idea: spend money on marketing campaigns, evaluate views and...

Blog > SDK

The Truth About the SDK: It Alone Is Not Enough

This article was written before Cuebiq deprecated our SDK, which you can learn more about in this blog....

Blog > Culture

The Key to a Successful Company: Maintaining a Culture of Change

Graduating during a time of economic prosperity, I entered the workforce with an optimistic outlook. Shortly thereafter,...

Blog > Attribution

Location Intelligence: The Universal Metric for Campaign Measurement

Are you wondering whether your media campaigns are generating real-world results? If not, here’s why you should...

Press

UK population movement drops by 98%

New online tool from Oxford researchers uses mobile phone data to help tackle COVID-19 Oxford, United Kingdom (April 15, 2020) – Data from mobile phones is being used to understand and predict the impact of the UK’s COVID-19 social distancing measures on population movements nationwide, thanks to a...

Blog > Attribution

Partner Spotlight: Q&A With Louis Hellman, LiveRamp

We got the opportunity to sit down with Louis Hellman, Product Manager for Customer Link, LiveRamp — a Cuebiq partner...

Blog > analytics

How Brick-and-Mortar Retailers Can Reap the Benefits of Amazon Prime Day for Back-to-School Season

As a retailer, you’re probably well aware that Amazon Prime Day is quickly approaching. And you're probably...