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Blog > Data

How To Spur COVID-19 Testing and Vaccination With Location Data

By Isabel Sperry

It’s that time of year again: flu season. As you may have read, it’s more important than ever that consumers receive flu shots this year, to avoid being double impacted by the flu and COVID-19. ...

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Scientists in lab
Featured Resource

8 Audiences to Activate This Holiday Season

These past few months, Cuebiq has worked tirelessly to bring you the tools you need to make smart decisions about how and when to engage with your consumers during this unusual time. As you prepare for the holiday season, we are here to help. While consumers’ purchasing behaviors may change this year, their preferences — both longstanding and recently discovered — can be seen in the real-world actions they take.

News

The Story Our Cellphones Tell About the Coronavirus

Source: New York Times

Jennifer Valentino-DeVries, an investigative reporter for The New York Times, has spent nearly a decade reporting on how websites...

Blog > Attribution

Streaming Audio Meets Offline Measurement

As screenless media continues to grow, measurement must move past direct response metrics to be properly attributed. The State of...

Whitepaper > Analytics/Insights

Winning At Retail: Driving Footfall in an Omnichannel World

77% of Retailers Know That Footfall Measurement Helps Drive Revenue Growth As the retail world continues to push...

News

Location data show when Idahoans began staying home — and what happened afterward

Source: Idaho Statesman

The coronavirus pandemic brought travel to a halt around Idaho in March. But location data shows that Idahoans have...

Blog > Attribution

Attribution is King: Here’s How to Make It Reign

We know that attribution is everything. After all, if you’re not measuring the performance of your campaigns,...

Featured Resource

Cuebiq And The Adventures of Clara

Want to know more about offline intelligence? Learn how to enrich your marketing stack today with the industry's only location data driven comic book! Read it now...

Blog > OOH

5 Reasons You Need to Add Out-Of-Home to Your Marketing Strategy

If out-of-home is not currently part of your marketing strategy, it should be. This typically “traditional” medium...

Press

Cuebiq’s Data for Good Program Provides UNICEF with High-Precision Human Mobility Data for Real-Time Response to Humanitarian Needs

Data sharing partnership will support UNICEF’s efforts around epidemiology, disaster preparedness and response, and detecting demographic biases in developing regions New York, (September 10, 2019) – Cuebiq, a leader in offline location intelligence and consumer insights, today announced a partnership with United Nations International Children’s Fund (UNICEF). Through its Data...

News

The mobile phone data that shows coronavirus bringing Britain to a halt

Source: The Telegraph

Since the UK went into lockdown on March 23 the Government has implored people to stay at home in an attempt to stop the spread of the coronavirus. But how well has it worked? Data seen by The Telegraph shows a significant drop in overall movement throughout the...

Blog > Audiences

How to Use Offline Audiences to Your Advantage

If you work in marketing, you’re probably already segmenting and targeting your audience into groups that are...

Blog > Data for Good

Data for Good: Providing Social Value Through Location Data

We had the pleasure of sitting down with Brennan Lake, Cuebiq’s Senior Director of Research Partnerships and Data, to...

News

Measuring the Effectiveness of Coronavirus Social Distancing Policies

Source: Wall Street Journal

One of the most interesting projects in the MIT Connection Science group I’m affiliated with is The Atlas of...

Blog > Security

Setting Industry Standards: An Inside Look at Cuebiq’s Security Team

As with any tech-driven company, here at Cuebiq, security and privacy are imperative to our everyday success....

News

Cell phone records show dramatic drop in regional travel outside Philly after governor’s COVID-19 order

Source: The Philadelphia Inquirer

On the evening of March 19, as Pennsylvanians got home from work and turned on their TVs, Gov. Tom...

News

Cuebiq Uses Store Visitation Data To Update Patterns In Peoples’ Movements During COVID-19 Crisis

Source: MediaPost

Cuebiq now provides free access to data reflecting mobile and store visitation patterns during the COVID-19 crisis to help...

Blog > Culture

What Working With Big Data Really Means

The process of going from a big data lake to a mature product is involved, to say the least....

News

Italy’s Virus Shutdown Came Too Late. What Happens Now?

Source: New York Times

Italy underestimated the outbreak, then ordered a national lockdown to contain it. A month later, officials warn it is...