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3 Audience Activation Pro Tips for the Holiday Season
By Cuebiq Marketing Team
Identifying your target audience during the holidays is a crucial step toward achieving your marketing goals. In order to take full advantage of the lucrative holiday season, you must always be one st...
The 30 Day Map Challenge Using Cuebiq Data
Data visualization is a core piece of our daily lives, whether in art, entertainment, advertising, or technology....
Maximize Your Media Budget with Measurement
Is it me? Or is Q4 starting to feel a bit like the good ‘ole days? Sure,...
Leading Companies Commit to Privacy-First NAI Enhanced Standards for Precise Location Information
Cuebiq, Foursquare, and Precisely PlaceIQ step up to restrict data use and sharing tied to religious, healthcare,...
TV Trends and the Targeting You Need
There is no doubt that TV advertising is a massive market—spending on traditional and connected TV (CTV)...
Introducing Cuebiq’s Newest Audience Segments
At Cuebiq, we are always looking for ways to innovate and develop our products and services. In...
Location Data in a Post-Pandemic World: How Back-to-School Is Challenging Us to Think Differently
For years our industry has been talking about the power and promise of location data. Understanding the...
Back-to-School Foot Traffic Data Indicate a Dull Holiday Season. But it’s Not So Simple
CEO Antonio Tomarchio spoke with TotalRetail about how foot traffic from this year's back-to-school season and the COVID-19 pandemic...
Attribution Benchmarks: How To Evaluate and Upgrade Your Campaigns
Due to the COVID-19 pandemic, we saw dramatic changes to in-store visitation this past year. It was...
Wine Tasting and Working From Home: Coming back to Cuebiq
Since the start of the pandemic, working from home has become commonplace. My first day at Cuebiq...
Cuebiq’s Data for Good Program: Where We’ve Been and Where We’re Going
Cuebiq's Data for Good initiative is being continued with support from the Spectus.ai...
Cuebiq Joins AWS Accelerate Program
Cuebiq Workbench, now available in AWS Marketplace, provides customers access to high-quality, granular and privacy-safe geospatial data...
Partner Spotlight: Q&A With Lewis Rothkopf, President of Martin
We got the opportunity to sit down with Lewis Rothkopf, President of Martin, a media buying platform...
Data Security: The Key To Your Brand Safety
If you’re evaluating a partner in the data space, there are many considerations. The topic of privacy...
Q&A With Jon Friedman: Helping Clients Unlock the Power of Location Data
We sat down with Jon Friedman, who leads the Marketing Solutions team at Cuebiq. Learn about Jon’s...
High-Impact Use Cases for Location Data in Retail
85% of retailers want to use location data to predict customer behavior During these unpredictable times, location data...
Consumer Privacy: Cuebiq’s Outlook on Data Sharing
This year, we find ourselves firmly in the information age where data sharing is a common and...
It’s Time To Customize Your Measurement Solution
After a never-ending last year, it’s finally 2022 — and this new year brings a host of...
The Inside Scoop: What IDFA Opt-In Enforcement Really Means
After almost a year of anticipation, Apple has released its latest software update, iOS 14.5, along with...