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Blog > Data

How To Spur COVID-19 Testing and Vaccination With Location Data

By Isabel Sperry

It’s that time of year again: flu season. As you may have read, it’s more important than ever that consumers receive flu shots this year, to avoid being double impacted by the flu and COVID-19. ...

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Scientists in lab
Featured Resource

8 Audiences to Activate This Holiday Season

These past few months, Cuebiq has worked tirelessly to bring you the tools you need to make smart decisions about how and when to engage with your consumers during this unusual time. As you prepare for the holiday season, we are here to help. While consumers’ purchasing behaviors may change this year, their preferences — both longstanding and recently discovered — can be seen in the real-world actions they take.

News

Cell phone data show Americans hit the road over July 4, even as coronavirus surged

Source: CNN

For the Fourth of July weekend, a new analysis of cell phone data suggests even more people hit the...

Blog > Data for Good

Cuebiq Spearheads COVID-19 Data Collaborative

Big data sources are of paramount importance today more than ever before. During the COVID-19 pandemic, big...

News

Coronavirus updates: More than 66K new cases; Walt Disney World reopens amid surge in Florida; 7-Eleven Free Slurpee Day canceled

Source: USA Today

Walt Disney World began a phased reopening Saturday, nearly four months after the theme park shut down due to the coronavirus pandemic.

Blog > Insights

How to Use Offline Intelligence to Manage Brand Health During the COVID-19 Crisis

During this uncertain time, it’s important to make use of tools designed to manage brand health through...

Press

Cuebiq’s Location-Based Segments Index 80% Higher Than Others Tested by Adobe and DP+

A major QSR campaign leveraging Cuebiq data delivered to consumers who were 25% more likely to purchase at a...

Featured Resource

Cuebiq And The Adventures of Clara

Want to know more about offline intelligence? Learn how to enrich your marketing stack today with the industry's only location data driven comic book! Read it now...

Blog > Data for Good

Real-Time Location Data Reveals Effect of Lockdown on Mobility in Italy Due to COVID-19

How has the lockdown in Italy due to COVID-19 been affecting the mobility of citizens? This is...

Blog > Audiences

How to Reach Audiences During the COVID-19 Crisis

Over just a few weeks, the advertising landscape as we know it has dramatically changed. The rise...

News

Michigan stayed at home more than most states during pandemic, according to mobility data

Source: Detroit Free Press

When it comes to staying home, Michigan is among the best in the country. Previously a hotspot for coronavirus, the state has been on a general decline since mid April.

Blog > Attribution

The 3 Types of Analytics You Need to Measure Attribution

It’s an interesting time to be a marketer in the world of offline attribution. Reporting that was...

News

Wallets Are Already On Lockdown: People Pare Spending As Sunbelt Cases Surge

Source: NPR

Texas Gov. Greg Abbott imposed new limits on bars and restaurants Friday, one day after declaring he didn't want...

Whitepaper >

Incrementality: The Future of Offline Measurement

Unlock incrementality for your next media campaign – find out if your advertising is actually changing consumer behavior and...

News

How the Virus Won

Source: New York Times

Invisible outbreaks sprang up everywhere. The United States ignored the warning signs. We analyzed travel patterns, hidden infections and genetic data to show how the epidemic spun out of control.

Blog > Attribution

Enhance Your Advertising Strategy With Offline Measurement

As marketers, we’re constantly wondering how our brand is resonating with consumers (do...

Whitepaper > Data

Finding Real Enterprise Value in Location Data

According to 451 Research, marketers are becoming location data experts. Find out more in our latest research white paper...

News

When Workers Can Live Anywhere, Many Ask: Why Do I Live Here?

Source: The Wall Street Journal

Gillian Holdstein and Jarred Roth were both in California for business in March when the pandemic hit. So the...

Blog > Attribution

Partner Spotlight: Q&A With Supriya Goswami, VP of Marketing at InMobi

We got the opportunity to sit down with Supriya Goswami, VP of Marketing at InMobi, a leading technology company...