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Blog > Analytics/Insights

To Travel or Not To Travel: Americans Grapple With State Restrictions

By Isabel Sperry

Millions of Americans have been planning end-of-summer trips to get away. According to AAA, booking trends reveal that Americans are currently making travel arrangements, though cautiously and more la...

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traveler with map
Featured Resource

8 Audiences to Activate This Holiday Season

These past few months, Cuebiq has worked tirelessly to bring you the tools you need to make smart decisions about how and when to engage with your consumers during this unusual time. As you prepare for the holiday season, we are here to help. While consumers’ purchasing behaviors may change this year, their preferences — both longstanding and recently discovered — can be seen in the real-world actions they take.

News

Cell phone data show Americans hit the road over July 4, even as coronavirus surged

Source: CNN

For the Fourth of July weekend, a new analysis of cell phone data suggests even more people hit the...

Blog > Audiences

How to Reach Audiences During the COVID-19 Crisis

Over just a few weeks, the advertising landscape as we know it has dramatically changed. The rise...

News

Coronavirus updates: More than 66K new cases; Walt Disney World reopens amid surge in Florida; 7-Eleven Free Slurpee Day canceled

Source: USA Today

Walt Disney World began a phased reopening Saturday, nearly four months after the theme park shut down due to the coronavirus pandemic.

Blog > Attribution

The 3 Types of Analytics You Need to Measure Attribution

It’s an interesting time to be a marketer in the world of offline attribution. Reporting that was...

Press

UK population movement drops by 98%

New online tool from Oxford researchers uses mobile phone data to help tackle COVID-19 Oxford, United Kingdom (April 15, 2020) – Data from mobile phones is being used to understand and predict the impact of the UK’s COVID-19 social distancing measures on population movements nationwide, thanks to a...

Featured Resource

Cuebiq And The Adventures of Clara

Want to know more about offline intelligence? Learn how to enrich your marketing stack today with the industry's only location data driven comic book! Read it now...

Blog > Attribution

Enhance Your Advertising Strategy With Offline Measurement

As marketers, we’re constantly wondering how our brand is resonating with consumers (do...

Blog > Attribution

Partner Spotlight: Q&A With Supriya Goswami, VP of Marketing at InMobi

We got the opportunity to sit down with Supriya Goswami, VP of Marketing at InMobi, a leading technology company...

News

Michigan stayed at home more than most states during pandemic, according to mobility data

Source: Detroit Free Press

When it comes to staying home, Michigan is among the best in the country. Previously a hotspot for coronavirus, the state has been on a general decline since mid April.

Blog > Location Data

QSR Marketers Consider Location Data “A Must-Have” According to 451 Research

A day in the life of a QSR marketer is a bit different from that of a...

News

Wallets Are Already On Lockdown: People Pare Spending As Sunbelt Cases Surge

Source: NPR

Texas Gov. Greg Abbott imposed new limits on bars and restaurants Friday, one day after declaring he didn't want...

Whitepaper >

Incrementality: The Future of Offline Measurement

Unlock incrementality for your next media campaign – find out if your advertising is actually changing consumer behavior and...

News

How the Virus Won

Source: New York Times

Invisible outbreaks sprang up everywhere. The United States ignored the warning signs. We analyzed travel patterns, hidden infections and genetic data to show how the epidemic spun out of control.

Blog > OOH

OOH Advertising Is on the Rise: Increase Your ROI With Offline Measurement

With the explosion in growth of new media, it’s more important than ever that advertisers be able...

Whitepaper > Data

Finding Real Enterprise Value in Location Data

According to 451 Research, marketers are becoming location data experts. Find out more in our latest research white paper...

News

When Workers Can Live Anywhere, Many Ask: Why Do I Live Here?

Source: The Wall Street Journal

Gillian Holdstein and Jarred Roth were both in California for business in March when the pandemic hit. So the...

Blog > Audiences

4 Customer Segments You Need to Know About Now

When segmenting customers, it’s important to base your segments on the real-world behaviors of your target audience....