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Blog > Measurement

Developing a Cutting Edge Control Group

By Cuebiq Marketing Team

Cuebiq has made big changes during the last two years with a laser focus on meaningful attributes that directly address probability of visiting stores. Thanks to quality and scale of our location data, we have created a methodology that describes a device with a richer depth than ever before. 

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Blog > Privacy

Consumer Privacy in 2022: Cuebiq’s Outlook on Data Sharing

In 2022, we find ourselves firmly in the information age where data sharing is a common and...

Blog > Attribution

It’s Time To Customize Your Measurement Solution

After a never-ending last year, it’s finally 2022 — and this new year brings a host of...


Basis Technologies Helps Marketers to Find Customers that Lost Brand Interest Because of COVID

Basis Automation Platform Integrates Cuebiq Audience Segments of Pre-COVID In-Person Shoppers to Re-Engage Them on Any Digital Channel Chicago...

Blog > Privacy

The Inside Scoop: What IDFA Opt-In Enforcement Really Means

After almost a year of anticipation, Apple has released its latest software update, iOS 14.5, along with...

Blog > Data

Looking Ahead to 2021: Q&A with Cuebiq’s Antonio Tomarchio

Originally posted by LiveRamp on 12/08 here. As 2020 draws to a close, we’re looking to the year ahead,...

Blog > Location Data

How Cuebiq Mobility Insights Can Help Your Business

Want to understand how Mobility Insights can help your business during and after the...


Back-to-School Foot Traffic Data Indicate a Dull Holiday Season. But it’s Not So Simple

Source: TotalRetail

CEO Antonio Tomarchio spoke with TotalRetail about how foot traffic from this year's back-to-school season and the COVID-19 pandemic...

Blog > Location Data

How To Spur COVID-19 Testing and Vaccination With Location Data

It’s that time of year again: flu season. As you may have read, it’s more important than...

Blog > Privacy

Privacy and Accountability: Why We Created a Sensitive Points of Interest Policy

Offline intelligence can be incredibly powerful. At Cuebiq, we’ve seen firsthand how our mobility data insights can...

Blog > Retail

The Retail Revolution: How the Pandemic Has Changed the Game

There are a few ways that brick-and-mortar has always differentiated itself—all of which are centered around maintaining...


Cuebiq Joins AWS Accelerate Program

Cuebiq Workbench, now available in AWS Marketplace, provides customers access to high-quality, granular and privacy-safe geospatial data...

Blog > Insights

To Travel or Not To Travel: Americans Grapple With State Restrictions

Millions of Americans have been planning end-of-summer trips to get away. According to AAA, booking trends reveal...

Blog > Cuebiq

Cuebiq in the News: Top Press Hits of 2020

The past few months have been tumultuous, to say the least. If you’ve been...

Blog > Data

5 Data-Quality Elements That Are Key for APIs

The best APIs are simple and clean, predictable and discoverable. But to achieve your business goals, APIs...

Whitepaper > Cuebiq

Groundbreaking Moments for Cuebiq in 2020

2020 has been quite the year for Cuebiq. Learn about the ways we've innovated, from launching incrementality at the...

Blog > Insights

Data Tells All: Reopening Bars Correlates With New Coronavirus Cases

Hopes of the United States following a linear path to recovery from the coronavirus have been quashed...

Blog > Data

Why APIs Are Essential to Developers Today

For developers, time is of the essence — and Application Programming Interfaces are major time-savers. With APIs,...

Blog > analytics

Is MTA Dead? The Future of Attribution

Cuebiq explores how marketers are planning for a future without cookies, what techniques and...