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Blog > Audiences

3 Audience Activation Pro Tips for the Holiday Season

By Cuebiq Marketing Team

Identifying your target audience during the holidays is a crucial step toward achieving your marketing goals. In order to take full advantage of the lucrative holiday season, you must always be one st...

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Woman shopping for holiday ornaments
Blog > Attribution

Attribution Benchmarks: How To Evaluate and Upgrade Your Campaigns

Due to the COVID-19 pandemic, we saw dramatic changes to in-store visitation this past year. It was...

Blog > Culture

Wine Tasting and Working From Home: Coming back to Cuebiq

Since the start of the pandemic, working from home has become commonplace. My first day at Cuebiq...

Press

Cuebiq Joins AWS Accelerate Program

Cuebiq Workbench, now available in AWS Marketplace, provides customers access to high-quality, granular and privacy-safe geospatial data...

Blog > Data for Good

Cuebiq’s Data for Good Program: Where We’ve Been and Where We’re Going

Cuebiq's Data for Good initiative is being continued with support from the Spectus.ai...

Blog > Attribution

Partner Spotlight: Q&A With Lewis Rothkopf, President of Martin

We got the opportunity to sit down with Lewis Rothkopf, President of Martin, a media buying platform...

Blog > Security

Data Security: The Key To Your Brand Safety

If you’re evaluating a partner in the data space, there are many considerations. The topic of privacy...

News

Back-to-School Foot Traffic Data Indicate a Dull Holiday Season. But it’s Not So Simple

Source: TotalRetail

CEO Antonio Tomarchio spoke with TotalRetail about how foot traffic from this year's back-to-school season and the COVID-19 pandemic...

Blog > Data

Q&A With Jon Friedman: Helping Clients Unlock the Power of Location Data

We sat down with Jon Friedman, who leads the Marketing Solutions team at Cuebiq. Learn about Jon’s...

Blog > Privacy

Consumer Privacy: Cuebiq’s Outlook on Data Sharing

This year, we find ourselves firmly in the information age where data sharing is a common and...

Blog > Attribution

It’s Time To Customize Your Measurement Solution

After a never-ending last year, it’s finally 2022 — and this new year brings a host of...

Press

Digital Remedy and Cuebiq Partner To Provide OTT Attribution For The Retail World

Mobility intelligence company provides clients with a full understanding of the consumer journey and directly connects CTV ad impressions to lift in foot traffic to physical store locations NEW YORK, NY (October 26, 2021) – (PRNewswire) – In today's fragmented media landscape, attribution is an...

Blog > Privacy

The Inside Scoop: What IDFA Opt-In Enforcement Really Means

After almost a year of anticipation, Apple has released its latest software update, iOS 14.5, along with...

Blog > Data

Looking Ahead: Q&A with Cuebiq’s Antonio Tomarchio

Originally posted by LiveRamp on 12/08 here. As 2020 draws to a close, we’re looking to the year ahead,...

Blog > Location Data

How Cuebiq Mobility Insights Can Help Your Business

Want to understand how Mobility Insights can help your business during and after the...

Whitepaper >

High-Impact Use Cases for Location Data in Retail

85% of retailers want to use location data to predict customer behavior During these unpredictable times, location data...

Blog > Location Data

How To Spur COVID-19 Testing and Vaccination With Location Data

It’s that time of year again: flu season. As you may have read, it’s more important than...

Blog > Privacy

Privacy and Accountability: Why We Created a Sensitive Points of Interest Policy

Offline intelligence can be incredibly powerful. At Cuebiq, we’ve seen firsthand how our mobility data insights can...

Blog > Retail

The Retail Revolution: How the Pandemic Has Changed the Game

There are a few ways that brick-and-mortar has always differentiated itself—all of which are centered around maintaining...