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Blog > Data

How To Spur COVID-19 Testing and Vaccination With Location Data

By Isabel Sperry

It’s that time of year again: flu season. As you may have read, it’s more important than ever that consumers receive flu shots this year, to avoid being double impacted by the flu and COVID-19. ...

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Scientists in lab
Featured Resource

8 Audiences to Activate This Holiday Season

These past few months, Cuebiq has worked tirelessly to bring you the tools you need to make smart decisions about how and when to engage with your consumers during this unusual time. As you prepare for the holiday season, we are here to help. While consumers’ purchasing behaviors may change this year, their preferences — both longstanding and recently discovered — can be seen in the real-world actions they take.

Blog > Audiences

Leverage Last-Minute Shoppers to Drive Incremental Sales

With the US economy humming, growing at its fastest rate in over a decade while unemployment nears 20-year lows,...

Blog > Data

How to Determine the Quality of Location Data: 4 Key Metrics to Consider

You probably already know how important it is to back up your marketing decisions with data. But...

News

Pizza Hut’s closure plans could cede foot traffic to Little Caesars

Source: Restaurant Dive

New research from Cuebiq shows that the top four U.S. pizza chains generated more than 25 million visits from...

Blog > Auto

How to Apply Location Intelligence Across the Auto Organization

When it comes to location intelligence for the auto enterprise, there are countless ways to enhance your...

News

Can we clone Marc Pritchard?

Source: Campaign US

The "conflict of interest" pie is growing. Why do we continue to enable church and state to unite and...

Featured Resource

Cuebiq And The Adventures of Clara

Want to know more about offline intelligence? Learn how to enrich your marketing stack today with the industry's only location data driven comic book! Read it now...

Blog > Retail

How Location Intelligence Can Enhance the Retail Organization at Every Level

With the holiday season in full force, brick-and-mortar retailers are doing everything in their power to win...

News

With 6 months to go until CCPA kicks in, confusion and growing uncertainty prevail

Source: Marketing Land

Cuebiq, which also provides location analytics, offers a “Consent Management and Data Provenance (CMDP) solution,” based on blockchain. “Because...

Blog > Attribution

Linear vs. Advanced TV: The Current State of Television Advertising

The terms linear and advanced TV are thrown around a lot these days, and you may be...

News

Cuebiq Launches Market-First Solution that Independently Verifies Data Provenance, User Consent & Ensures Privacy Compliance

Source: MarTech Series

Offline consumer intelligence and measurement company, Cuebiq, announced the launch of its Cuebiq Consent Management and Data Provenance (CMDP)...

Blog > Audiences

3 Audience Activation Pro Tips for the Holiday Season

Identifying your target audience during the holidays is a crucial step toward achieving your marketing goals. In...

Press

Auto Marketers More Likely to Integrate Online and Offline Promotions Compared to Other Retail Sectors

Location intelligence provides actionable insights that effectively map the car buying journey  New York, NY (September 18, 2018) – Two-thirds of automotive marketers are highly familiar with using location data to measure the lift of store visitations, and more than half are highly familiar with using footfall trends to understand...

News

Ad Execs Struggle To Harmonize Disparate Targeting Data, Default To 1st-Party

Source: MediaPost

Advertisers and media buyers are using multiple, disparate sets of data to target audiences and buy digital media, but...

Blog > Audiences

4 Audiences You Can’t Afford to Miss out on This Holiday Season

When it comes to marketing during the holiday season, timing is everything. You can’t afford to miss...

Blog > Audiences

Brand Loyalty: The Secret to Targeting Holiday Shoppers

With every brand vying for consumers’ attention during the holiday season, it can be hard to stand...

News

A Turbulent Year: The 2019 Data & AI Landscape

Source: matturck.com

It has been another intense year in the world of data, full of excitement but also complexity. As more...

Blog > Cuebiq

How Brands Can Use Cross-Channel Advertising to Create a Better User Experience

Originally posted by AW360 on 9/18 here. In an ever-noisier media environment, brands need to make their advertising campaigns...