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3 Audience Activation Pro Tips for the Holiday Season
By Cuebiq Marketing Team
Identifying your target audience during the holidays is a crucial step toward achieving your marketing goals. In order to take full advantage of the lucrative holiday season, you must always be one st...
A Marketer’s Guide to Attribution – Part III
Check out Part I and II in the Marketer's Guide to Attribution series. Post-campaign attribution reports are crucial...
A Marketer’s Guide to Attribution – Part II
Is post-campaign intelligence helpful? The short answer is: YES! Once a campaign is completed, attribution products can tell marketers...
Speedway, Costco, Thorntons Headline GasBuddy’s Quarterly Footfall Traffic Study
GasBuddy’s Q1 2018 foot traffic report for fuel and convenience brands finds competitive pricing and expanded store offerings set retailers apart BOSTON (PRWEB) MAY 03, 2018 GasBuddy, the only smartphone app connecting drivers with their Perfect Pit Stop, and Cuebiq, the leading location intelligence and measurement company released today their...
A Marketer’s Guide to Attribution – Part I
Until location data came about, marketers relied on digital metrics like Viewability, CTR, Engagement, and CVR (Conversion Rate) to...
Partner Spotlight: Q&A With Tim Sleath, Exponential
Data has revolutionized our industry, giving marketers new and innovative tools to achieve their goals. We invited Tim Sleath,...
Location Data: The Future Is Now
We are living in a time where “data” has become the new oil, a highly valuable asset for many...
Location Intel Provider Cuebiq Is Shutting Down Its SDK In The Name Of Privacy
Cuebiq is sunsetting its software development kit and replacing it with a clean room-type product called Workbench that will...
Bridge the Gap: How Marketers Can Gain Visibility In the Offline World
As a marketer, understanding consumers’ behavior has always been of paramount importance to me. Who are they, what are...