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3 Audience Activation Pro Tips for the Holiday Season
By Cuebiq Marketing Team
Identifying your target audience during the holidays is a crucial step toward achieving your marketing goals. In order to take full advantage of the lucrative holiday season, you must always be one st...
100+ Days Into The Year Of The Cookieless Future – What Have We Lost?
Over 100 days in, and the cookieless future is truly here. We may as well start referring to it...
Let’s Talk About Bias: A Solution-Oriented Approach to Representativeness in Mobility Data
A cross-sector need for transparency As the public and private sectors increasingly turn to geospatial data for empirical insights on...
How Cuebiq Significantly Increases Match Rates And Resolved Data From Cookieless Environments
As the advertising landscape evolves with cookieless futures and stricter privacy restrictions, our proactive stance helped drive updated methodologies...
Cuebiq Soars High as EMEA’s 2023 AWS Partner of the Year
Cuebiq Group, LLC wins regional 2023 AWS Partners of the Year award MILAN, ITALY (December 5, 2023) – Cuebiq is thrilled to announce our victory as an EMEA regional winner in the prestigious 2023 AWS Partners of the Year awards. This recognition is a powerful...
Cuebiq Attribution Study Reveals Impact of Ziff Media Campaign on Store Visitation
Ziff Media Group, a publisher encompassing a portfolio of leading digital properties in tech, culture, and shopping,...
Brand Safety Week and The State of Privacy
It goes without saying that location data is a powerful tool in effective brand marketing—but the role...
Give Your Clients the Gift of Data-Driven TV this Holiday Season
The clock is already ticking on this year's holiday season! In fact,
Basis Partners with Cuebiq to Help Companies Re-Engage Customers Lost to COVID Lockdowns
The Basis Technologies platform has been integrated with Cuebiq audience segments of pre-COVID in-person shoppers to re-engage them on any digital channel.
Come Back Soon! Measuring the Effectiveness of Tourism Campaigns with Geolocation Data
Tourism is a massive industry, with millions of dollars spent to promote local, national and international travel....
What is Incrementality?
Incrementality is Cuebiq’s proprietary methodology to calculate the portion of visits that can be linked (attributed) to...
Why Incrementality? Put Your Money Where Your Growth Is.
Cuebiq’s incrementality methodology provides a powerful measurement tool so you can understand how and where your dollars...
Leading Companies Commit to Privacy-First NAI Enhanced Standards for Precise Location Information
Cuebiq, Foursquare, and Precisely PlaceIQ step up to restrict data use and sharing tied to religious, healthcare,...
Take Advantage of Cuebiq Audiences for 2024 Planning
Reaching current and potential customers is more difficult than ever before. There are more screens to populate,...
Cuebiq x Innovid: Impacting Real-World Behavior with Creative Optimization
The location space has always been defined by innovation. It is a complex, yet incredibly powerful data...
The 30 Day Map Challenge Using Cuebiq Data
Data visualization is a core piece of our daily lives, whether in art, entertainment, advertising, or technology....
Maximize Your Auto Efforts With Location Data
87% of automotive marketers plan to increase their use of location-based data over the next two years For auto marketers,...
Maximize Your Media Budget with Measurement
Is it me? Or is Q4 starting to feel a bit like the good ‘ole days? Sure,...
TV Trends and the Targeting You Need
There is no doubt that TV advertising is a massive market—spending on traditional and connected TV (CTV)...