Beintoo’s BeAudience and BeAttribution Platforms to Leverage Tapad’s Cross-Device Data For Audience Extension and Offline Attribution
New York, October 6, 2015
Beintoo, a geo-behavioral data company, today announced a partnership with Tapad, the leading provider of unified, cross-device marketing solutions. Through the partnership, Beintoo will license Tapad’s privacy-safe, cross-device data for audience extension and offline attribution within their BeAudience and BeAttribution platforms.
“Our team has excelled in building proprietary audiences based on consumer’s offline interests and intent,” said Antonio Tomarchio, CEO of Beintoo. “With Tapad’s accurate, scalable cross-device data, we can now provide clients with a holistic view into user behavior. The result is an increased return on their advertising spend and a complete view into the effectiveness of their campaigns.”
Within the BeAudience platform, Beintoo will now be able to extend their proprietary geo–behavioral data, based on people’s offline interests & intent from mobile, to consumer’s other related devices. Beintoo clients will benefit from a view of consumers across mobile phones, tablets, desktops and connected TVs, allowing for cross-device retargeting within partner platforms.
Within the BeAttribution platform, Beintoo will leverage Tapad’s cross-device data to provide offline attribution analysis. With a cross-device view, Beintoo clients will benefit from measurement insights on the impact each digital touchpoint has on driving store visitation.
“By extending their view of consumers across devices, Beintoo is answering a crucial marketing need,” added Are Traasdahl, Founder and CEO of Tapad. “We look forward to empowering their team to provide clients with the reach and insights needed for holistic, unified marketing strategies.”
Tapad’s Device Graph, which operates the longest-running cross-device algorithm in the market today, interprets trillions of data points every month to determine if different devices are related (i.e., owned by the same person). The solution uses a combined data approach, leveraging both probabilistic and deterministic data modeling. Nielsen recently confirmed Tapad’s cross-device accuracy to be 91.2%. With 650% more scale than any other independently verified company, Tapad achieves both meaningful scale and accuracy in a privacy-safe setting.
About Beintoo
Beintoo is creating an ecosystem for advertisers and publishers to power a new generation of relevant multi screen advertising. Our first-to-market technology enables marketers to understand users based on actual geo-behavior. Beintoo offers advertisers geo-behavioral audiences for programmatic in-app ad targeting and publishers a platform for geo-behavioral user segmentation for personalized cross-channel marketing and opportunities to monetize geo-behavioral data through our programmatic partnerships.
About Tapad
Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. With 91.2% data accuracy confirmed by Nielsen, the company offers the largest in-market opportunity for marketers to address the ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers, marketing technology companies and numerous Fortune 500 brands, Tapad provides an accurate, unified approach to connecting with consumers across screens. Backed by major venture firms, Tapad is based in New York and has offices in Atlanta, Chicago, Dallas,Detroit, Frankfurt, London, Los Angeles, Miami, Minneapolis, San Francisco and Toronto. TechCrunch called the powerhouse Tapad team “a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade.” www.tapad.com
