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StreetLight Data Partners with Cuebiq to Help Transportation, Retail and Logistics Companies Use Location-Based Data

By Cuebiq Marketing Team / 3 minutes

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StreetLight and Cuebiq integrate their location data sets, expanding the sample size to over 30M devices and enhancing the contextual richness of StreetLight InSight® analytics

San Francisco and New York– September 20, 2016

StreetLight Data, Inc., a mobility analytics company, has partnered with Cuebiq, a next generation location intelligence company, to help transportation, governments, and retail companies use location-based data to make strategic business decisions. The data partnership utilizes Cuebiq’s anonymous, archival geospatial data sets to enhance StreetLight’s Travel and Retail Metrics, augmenting these Metrics’ demographic insights while simultaneously increasing sample size to over 30M devices.

StreetLight Data will use Cuebiq’s high-precision location-based services data as a complement to the GPS trip data it obtains from other providers. These two complementary data sources can answer a huge array of questions about how people move. StreetLight Data will be able to offer clients one-stop access to trip-based and activity-based Metrics. Integration of the two sources will also enable groundbreaking new measurements of mobility patterns that are critical to realizing the emerging visions of smart cities.

“We are thrilled to partner with Cuebiq,” commented Laura Schewel, CEO and co-founder of StreetLight Data. “Their commitment to privacy protection matches our own, and their data is an ideal complement to our existing data providers’. By working with Cuebiq, we can enrich StreetLight’s granular travel pattern Metrics with the contextual insights that are critical for transportation planning, but also difficult and expensive to obtain today.”

”We’re excited to expand into the smart city universe by partnering with StreetLight Data,” said Antonio Tomarchio, Cuebiq CEO. “Our partnership gives companies in industries like transportation, urban planning, and commercial real estate the ability to harness strategic, real-world location data when making decisions like how to route trains and where to open new store locations. We look forward to working with StreetLight and their clients, driving forward the development of truly data-driven transportation systems for smart cities.”

About StreetLight Data, Inc.
StreetLight Data is San Francisco-based technology firm that transforms the massive amount of geospatial data produced by mobile devices into useful transportation behavior information. Transportation experts, urban planners, and commercial property developers can access StreetLight Data’s Metrics in minutes via an easy-to-use web application, StreetLight InSight®. To learn more, visit http://www.streetlightdata.com

About Cuebiq   
Cuebiq is a next generation location intelligence company that allows businesses to glean actionable insights about real-world consumer behaviors and trends. Using its data intelligence platform, Cuebiq provides geo-behavioral insights and offline location analytics, geo-behavioral audiences for cross-platform ad targeting, and offline attribution analysis. Cuebiq is a member of the Network Advertising Initiative (NAI), the leading self-regulatory industry association dedicated to responsible data collection and its use for digital advertising. Cuebiq is headquartered in New York with offices in Italy and China.