Industry veteran Michael Della Penna has been appointed to the role of executive vice president of growth and strategic partnerships at location intelligence company Cuebiq. Della Penna takes on this role in addition to his role as an early-stage investor in the company. In this newly created position, Della Penna will work closely with the company’s CEO, Antonio Tomarchio, to accelerate the company’s aggressive growth plan and strategy for it’s expanding location data and analytics offerings.
“We are thrilled to have Michael join our growing team in New York,” said Antonio Tomarchio, CEO and founder of Cuebiq. “Michael’s deep experience in SaaS, marketing and data cloud solutions along with his proven track record of launching new products and channel sales strategies for leading public and private companies is a great asset to Cuebiq as we look to expand our footprint.”
Michael has over 25 years of experience working in the digital advertising industry. Previously, he served as Group Vice President, Oracle Marketing Cloud and Senior Vice President of Emerging Channels at Responsys, prior to its $1.5 Billion dollar acquisition by Oracle in 2014. Prior to Oracle and Responsys, Michael founded Conversa Marketing, a social CRM company that was acquired by StrongView (now Selligent) in 2010. Michael’s other notable senior positions include Chief Marketing Officer at Epsilon, CMO at Bigfoot Interactive, VP of Strategic Development at CNET Networks, Inc., and VP, Marketing at ZDNet. Michael has been recognized as one of B-to-B Magazines “100 Most Influential People in Business-to-Business and Interactive Marketing” five times for his ongoing contributions to establishing digital marketing best practices.
“Marketers continue to struggle to understand and measure consumers’ offline behaviors resulting from their digital marketing investments,” said Della Penna. “As an investor, I was impressed with Cuebiq’s large and robust location and audience data offerings as well as its footfall attribution capabilities. I’m excited to formally join the company to take part in its next phase of growth.”
Marketers are beginning to see the potential that location intelligence brings, and according to a recent report released by Markets and Markets, the location analytics market is estimated to grow from $8.20 Billion in 2016 to $16.34 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 17.6% during the forecast period.
Della Penna is based in Cuebiq’s New York office and reports directly to Cuebiq’s CEO and Founder Antonio Tomarchio. Della Penna holds a B.B.A. and an M.B.A. from Hofstra University.
Cuebiq is a next generation location intelligence company that allows businesses to glean actionable insights about real-world consumer behaviors and trends. Using its data intelligence platform, Cuebiq provides geo-behavioral insights and offline location analytics, geo-behavioral audiences for cross-platform ad targeting, and offline attribution analysis. Cuebiq is a member of the Network Advertising Initiative (NAI), the leading self-regulatory industry association dedicated to responsible data collection and its use for digital advertising. Cuebiq is headquartered in New York with offices in Italy and China.