Kantar grows the value of every ad by providing actionable advertising effectiveness insights for both brand and sales impact.  A partner for next generation ad optimization through attribution and incremental lift measurement, Kantar’s global network of media effectiveness experts help navigate media decisions to optimize investment.

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Leslie Langan
About the Author

Leslie Langan, Director of Product Marketing

Leslie is a self-proclaimed advertising nerd who is passionate about emerging technology, media, and startups. She is a graduate of San Jose State University and holds a degree in advertising.