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Kantar grows the value of every ad by providing actionable advertising effectiveness insights for both brand and sales impact.  A partner for next generation ad optimization through attribution and incremental lift measurement, Kantar’s global network of media effectiveness experts help navigate media decisions to optimize investment.

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About the Author

Cuebiq Marketing Team

The Cuebiq Marketing team is a group of data-driven marketers with a focus on strategy and a flair for the creative! Our team is broken down into Growth and Product Marketing departments, and we work on everything from running the Cuebiq website, to developing thought leadership content, to sales enablement and pipeline generation.