Cuebiq, a leader in offline location intelligence and consumer insights, today announced a partnership with United Nations International Children’s Fund (UNICEF).
EU and U.S regulators have cast their watchful eyes on data privacy. Perhaps the biggest show of might against those not adequately safeguarding consumers’ data are the recent spates of penalties spanning US$22.5 million, €50 million, and even the record multi-billion dollar fine being negotiated right now by a social media giant.
OOH’s renaissance, spurred by innovations in digital and mobile technology and higher spending from top digital brands like Facebook, Apple and Amazon, continued apace in Q2, with revenue reaching its highest peak since 2007 — the period right before the Great Recession.
Data sharing partnership will support UNICEF’s efforts around epidemiology, disaster preparedness and response, and detecting demographic biases in developing regions…
Cuebiq enables users, partners, and customers to perform or request third-party validation of any Cuebiq product, as well as validate consent, while preserving user anonymity
Cuebiq’s latest Footfall Attribution Benchmarks report reveals year-to-year brand uplift, visit rate, cost per incremental visit (CPIV) and dwell time metrics across brand categories and platforms