As networks, publishers, and agencies continue to shift to guarantee business outcomes in ad deals (a trend that began earlier in 2019), the concept of “incrementality” will emerge as a key issue for marketers in 2020.
Some new traffic data shows just how explosive the Popeyes chicken sandwich—and the re-launch in November—really was.
Once upon a time, “walled gardens” brought with them visions of splendid, sun-drenched, hedge-lined gardens set against the historic castles of Britain or conjured scenes in our minds from Frances Hodgson Burnett’s classic English children’s novel, “Secret Garden.”
Targetspot, the world’s leading digital audio solutions platform, today announced its new partnership with Cuebiq, the leading location intelligence and measurement company, to bring new offline attribution capabilities to digital audio.
Kochava Inc., the industry leader providing real-time data solutions for mobile and connected devices, today announced a partnership with leading consumer insights and measurement company, Cuebiq to combine Cuebiq’s location intelligence with Kochava’s install data to improve attribution for OOH advertisers.
Data sharing partnership will support UNICEF’s efforts around epidemiology, disaster preparedness and response, and detecting demographic biases in developing regions…