Puma has explored out-of-home (OOH) activations over the past few years with agency Havas, which in 2018 snagged the sportswear company’s $120 million media business from Publicis Media’s Blue 449.
Private equity firm Sycamore Partners bought a 55 percent stake for $525 million, following investments in Staples, Aeropostale, Hot Topic, Stuart Weitzman and more.
Brand development company Authentic Brands Group and mall developers Simon Property Group and Brookfield Property Partners on Thursday announced their purchase of fast-fashion retailer Forever 21.
Targetspot, the world’s leading digital audio solutions platform, today announced its new partnership with Cuebiq, the leading location intelligence and measurement company, to bring new offline attribution capabilities to digital audio.
Kochava Inc., the industry leader providing real-time data solutions for mobile and connected devices, today announced a partnership with leading consumer insights and measurement company, Cuebiq to combine Cuebiq’s location intelligence with Kochava’s install data to improve attribution for OOH advertisers.
Data sharing partnership will support UNICEF’s efforts around epidemiology, disaster preparedness and response, and detecting demographic biases in developing regions…