Cuebiq’s Mobility Index enables brands, researchers, government agencies, and health professionals to understand shifts in mobility trends across the U.S. over time. With the ability to view data at multiple levels (nationally, state-wide, county, industry vertical), users can understand a population’s mobility down to the DMA level and compare that data to larger populations.
Methodology: The Cuebiq Mobility Index (CMI) quantifies how far devices move each day. It is calculated using a derivative factor indicating the distance between opposite corners of a box drawn around the locations observed for devices on each day. Using an index allows counties to be compared against one another even if devices travel different distances on a normal day. The CMI for each state is the median of the aggregated movements of all users within a state.