We understand that it’s difficult to plan ahead when so much is uncertain. These past few months, Cuebiq has worked tirelessly to bring you the tools you need to make smart decisions about how and when to engage with your consumers during this unusual time. As you prepare for the holiday season, we are here to help. While consumers’ purchasing behaviors may change this year, their preferences — both longstanding and recently discovered — can be seen in the real-world actions they take.
Cuebiq’s verified audiences use the scale, accuracy, and precision of our database of anonymous users to reveal offline consumer behaviors, purchase intent, and brand affinities. Check out some of our top segments that you can activate in your holiday planning this year.
Lovers of Labels
Only the best will do for consumers with discerning taste. They will appreciate attention to detail, quality materials, and exceptional craftsmanship.
Segment To Try: Luxury Brand Shoppers
Best For: Retail, Fashion, Luxury Goods
Retail Therapy Revelers
While they may still be loving the online deals, these fearless fashionistas will find their way back to the mall as soon as possible!
Segment To Try: Mid-Tier Fashion Shoppers
Best For: Fashion, Retail
Those Who Prefer to Get Everything in One Trip
Gifts, groceries, home goods, and beauty — buyers of these products prefer to shop where they can check everything off their list in one go.
Segment To Try: Big Box Shoppers
Best For: Toys, CPG, Beauty, Fashion, Home Furnishings, Retail
Those Pushing Through With Push-Ups (Or Pilates)
These fitness fanatics may wish they were back at the gym and still remember the shortage of resistance bands they experienced back in March. They are voted most likely to be beefing up their home gym setup.
Segment To Try: Fitness Enthusiasts
Best For: Active Apparel, Training Apps, Fitness Devices, Fitness Equipment, Sporting Goods
These outdoor enthusiasts have balanced stay-at-home recommendations with trips into the great outdoors. Often seen at national parks, forests, or recreational areas, these nature buffs love to be outside.
Segment To Try: Outdoor Enthusiasts
Best For: Camping Gear, Active Apparel, Outdoor Apparel, Recreational Equipment, Eco-Conscious Products, Sporting Goods
Sourdough Starter Connoisseurs
These culinary creators have been cooking up a storm for months, posting drool-worthy Instagram stories. While others may be happy to return to dining out, these home cooks still prefer to shop at grocery stores and whip up something delicious in the kitchen.
Segment To Try: Cooking Enthusiasts
Best For: Home Goods, Cookware, Bakeware, Retail
Those Most Likely To Have a Favorite Character on “The Repair Shop”
When faced with idle time, these doers started on a new passion project. Seeking supplies, consumers in this category headed to hardware and craft stores to pick up the tools of their trade.
Segment To Try: Makers, Builders, and Tinkerers
Best For: Arts and Crafts, Tools, Garden Centers, Project-Based Subscriptions, Hardware Stores, Retail
Those Working 9–5, From Home
These office workers have kept their home-based 9–5 working habits even as offices reopen. If they have not invested in a home office setup yet, they need one. That dining-room table chair is not ergonomic!
Segment To Try: Work From Home
Best For: Home Furnishings, Office Supplies, Personal Electronics