Video / February 4, 2016

#RampUp16: What is Mobile’s Place in the Marketing Ecosystem

In many ways, mobile has opened doors for advertisers, providing valuable consumer data and giving marketers an additional channel to reach potential customers. It’s been considered both a comprehensive and an exclusive approach. How is mobile aiding and enhancing the current marketing ecosystem? How are mobile channels dismantling old approaches to marketing? This video session answers all of that and more.

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