If, how, and when are consumers visiting c-stores and gas stations?
As the convenience store industry adapts to meet customer needs and grow market share, location intelligence is becoming increasingly critical to understanding consumer habits and behaviors. GasBuddy and Cuebiq teamed up in the first quarter of 2017 to issue a foot traffic report for the fuel and convenience store industry.
Discover how, when, and for how long consumers refueled and spent time at c-store across the US, and understand the implications for other verticals such as QSR and grocery stores.
Among the study’s key findings:
- Loyalist or deal seekers? Find out what are the most visited gas stations.
- Does time make a difference? Learn what is consumers’ prefereed time to refuel and its implications on purchase behaviors.
- What else do they like? Discover which brands resonate most with gas station and c-store visitors.