Bank Marketing 3.0

Using Mobile Location Data to Improve Bank Marketing Results

Interested in new strategies to improve your bank marketing results?  Looking for data driven solutions to gain a competitive edge?  Is growing and proving marketing ROI a must-do on your 2018 list?  This study, which Cuebiq commissioned to Cornerstone Advisors to help marketers answer these key questions, provides a framework to enhance business strategy and marketing activations through location analytics and gain a competitive edge against competitors.

Key Insights Included in the Study:

  • Customer Segmentation: How to unlock new consumer dimensions to enhance current profiles and create new customer segments
  • Campaign Management: How to improve campaign performance with consumer journey mapping & measurement
  • Competitive Intelligence: How to benchmark your performance against competitors
  • Branch Performance: How to leverage branch visitation insights to aid evaluation of branch performance

Learn more about how we can help your brand.