Using Mobile Location Data to Improve Bank Marketing Results
Interested in new strategies to improve your bank marketing results? Looking for data driven solutions to gain a competitive edge? Is growing and proving marketing ROI a must-do on your 2018 list? This study, which Cuebiq commissioned to Cornerstone Advisors to help marketers answer these key questions, provides a framework to enhance business strategy and marketing activations through location analytics and gain a competitive edge against competitors.
Key Insights Included in the Study:
- Customer Segmentation: How to unlock new consumer dimensions to enhance current profiles and create new customer segments
- Campaign Management: How to improve campaign performance with consumer journey mapping & measurement
- Competitive Intelligence: How to benchmark your performance against competitors
- Branch Performance: How to leverage branch visitation insights to aid evaluation of branch performance