The advent of accurate location-based metrics for today’s marketers
Marketers today have seemingly unlimited options when it comes to building, targeting and delivering a campaign. Amid all of these options, marketers are still trying to answer the age-old question: Is my advertising actually working?
Location data has quickly emerged as a powerful solution to tie together signals across channels, because it helps marketers measure in-store footfall. Footfall attribution analysis enables marketers to see how their audience is reacting to a campaign in the physical world.
The whitepaper will take a closer look at how marketers can implement key footfall metrics and leverage attribution into their campaign analysis and strategic planning.
Among the report’s key highlights:
- The power of high quality location data to answer marketers’ most pressing quesitons.
- Footfall attribution benchmarks by advertising vertical.
- Consumers’ footfall trends, offline behaviors, and brand loyalty by advertising category.