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Privacy

The Value of a Privacy-First Platform

By Gerald Smith / 4 minutes

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With big data comes big responsibility–users and policy makers alike expect more from companies that handle consumer data. This means more control over proper collection and handling of data, more transparency for individuals and the companies that acquire that data to innovate, and more ethical considerations when using consumer data. The solution is to create an environment that manages compliance and allows data scientists and marketers to focus on what they do best: utilize valuable data to create a better future.

Facilitating Innovation and Decreasing Time-to-Market

Today, the use of individual data is under fire. Some players in the location intelligence space are more focused on the bottom line than the ethical and appropriate use of data. As a result, companies aiming to be privacy-forward are often left wondering how to collect and handle user data before they can even get started. Cuebiq Workbench, our data intelligence platform, alleviates that stress by putting the data you need in an easy-to-use environment that focuses on privacy controls so that you can get to work. Whether you are utilizing Cuebiq’s first-party data, bringing your own data, or selecting from the curated datasets in our marketplace, Workbench speeds your time to innovation by dealing with privacy restrictions for you.

Not All Data Platforms Are Alike

Working with user data inside of a safe and secure environment sounds great, but where should you start? While there are numerous companies offering “clean rooms” and other variations on the concept, not all are created equally. Simply gathering large quantities of user data in a single place indiscriminately does little to address privacy compliance and ethical issues. Before trusting your mission critical needs with any platform claiming to be privacy safe, be sure to ask lots of questions about where the data is sourced, what privacy controls and features are available in the platform, and how your brand safety is protected. Any platform that is not transparent about how they enhance the end-to-end privacy of users and clients is probably not protecting either.

Putting Privacy First

Thoughtful, consistent privacy controls must be at the core of any system to ensure that individual rights are respected. Cuebiq embraced the principles of Privacy by Design when creating the Workbench platform from the ground up to create a safe and ethical environment for innovation and insights, with appropriate guardrails. Here are just a few ways in which privacy by design factored into the creation of Workbench:

  • Privacy embedded in design: Workbench was conceived as a privacy-first platform that gives companies access to the data and tools necessary to generate the insights they need, while minimizing the flow of raw user data via guidelines and guardrails for all data entering or leaving the platform.
  • Privacy as the default: Cuebiq’s proprietary derivative ID system facilitates use de-identified user data to limit exposure and enhance identity protection by obfuscating the user’s device ID within the platform.
  • Limited exposure, full functionality:  Limiting exposure of an individual’s data doesn’t mean limited functionality. Workbench provides a multitude of embedded tools and examples to spur innovation and help platform users see value from day one, without having to implement costly in-house privacy controls.
  • Visibility and transparency: Cuebiq Workbench is an open book for companies and individuals. Our privacy practices and principles are clearly stated in our privacy policy and in our Privacy Center. We encourage you to learn more about why we do what we do, and why privacy matters to us.

At Cuebiq, we believe the “future of privacy” shouldn’t be a distant ship on the horizon. The future of privacy has arrived. Explore it for yourself with Cuebiq Workbench.

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About the Author

Gerald Smith, VP, Privacy

Gerald has been building and leading global privacy and risk-management programs in the financial, automotive, and tech sectors for over a decade. He received his bachelor’s in Economics from the University of North Carolina and his law degree from Chapman University. He is an IAPP Fellow of Information Privacy.