In a recent Cuebiq product council, Francesco Guglielmino, the Chief Product Officer, described his eight-year journey since he started at Cuebiq. He explained that a few years ago, while discussing new updates for Cuebiq’s SaaS platform, he and the team realized that it would never be as flexible and customizable as they needed it to be. SaaS had been a great solution for several years, but as the team looked into the future, they were confronted with the fact that a SaaS model would struggle to support the unique needs of all of the clients that were coming to Cuebiq.
Guglielmino explained that after exploring several different avenues, the team decided that the only way to provide solutions and fulfill client needs was to build a privacy-centric data-sharing platform. Enter: Cuebiq Workbench. Workbench is a data intelligence platform that enables you to innovate, customize and commercialize location solutions. Workbench was built to provide our clients with a flexible environment to customize their reporting and build innovative solutions with data and location analytics in a way that resolves the drawbacks the team had experienced while working with SaaS. The future of PaaS is bright, as it empowers businesses to repurpose their time to focus on improvement and growth.
Why SaaS is Good…
Don’t get us wrong—SaaS is still a good option and it’s not going anywhere. It’s easy to use and is “popular among businesses due to its simplicity [and] user accessibility.” The programs don’t require specific software or on-premise installations and are exclusively managed by the vendors, so the client need not concern themselves with how the service runs or operates. However, the product is designed to appeal to the most number of users and can’t take advantage of a company’s first party data sets, therefore it is relatively inflexible. SaaS excels at uniformity, which means it can’t help a brand answer unique questions or enable developers to build “revolutionary new features, services, or products for their customers.” Ultimately, a one size fits all approach won’t work for any serious number of users looking to promote innovation and differentiate themselves.
…But PaaS is Better
PaaS takes SaaS to the next level. Instead of simply offering software that can be accessed through the internet, PaaS offers an infrastructure with development, design, and testing systems built in. With PaaS, the pace of change is up to you, as it essentially gives IT, innovation, and strategic development teams access to world-class environments and infrastructure for what amounts to pennies. PaaS enables them to support the complete web application life cycle and minimize data storage and processing overhead. Unlike SaaS, utilizing PaaS also helps companies leverage their first-party data, transaction data, and other data sets to generate insights in an easy and privacy-safe way. This allows companies to innovate and collaborate faster and more cost-effectively than ever—while remaining completely data-agnostic and privacy-compliant.
At Cuebiq, we can confidently say this platform has the power to drive impact for your business, because we were Workbench’s first users! All of our previous SaaS solutions—Measurement, Audiences, Mobility Insights, were built on it. Simply put, using a PaaS model allows us to work together to develop custom solutions that answer your business’ biggest questions. Just as SaaS seemed “novel one minute and near-mandatory the next,” businesses are already trending toward making the PaaS model a staple in everyday business.
Learn more about Workbench and what it can do for you in our latest white paper.