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A Fitness tracker can encourage consumers to be healthier by recording physical activity and sending reminders to be active. The American Journal of Epidemiology recently published a study suggesting fitness tracker owners use them to ensure they get about 150 minutes of exercise per week, we wanted to know if there was a connection between owning a fitness tracker, deciding to go to the gym, and changes in eating preferences.

To understand the connection, we tapped our anonymous user base of over 61MM smartphones and studied visitation patterns for fitness tracker owners in California, Ohio, and Texas against a control group. What did we find? Fitness trackers (make it about the owner vs. the tracker itself – the owner is the one who visits gym/dining locations more often) absolutely lead to visit uplift at gyms and QSRs!

We discovered Ohio gyms had the greatest uplift among fitness tracker owners with an incredible 16% boost. Texas gyms showed a 15% uplift in visits and California gyms received a 1% increase. We found both groups visit the gym for an average of 30 minutes. However, fitness tracker owners visit the gym much more often than their counterparts.

Fitness trackers also contributed to uplift in QSR visits. This cohort has an affinity for Subway’s “healthy options”, but they also enjoy classics with Chick-fil-A, Wendy’s, McDonald’s and Auntie Anne’s topping the list of popular QSR visits. Working out works up an appetite!

Download the full study here to discover more insights about fitness tracker owners.


About the Author

Dana Borrero, Associate Manager, Marketing - Cuebiq

Born and raised in NYC, Dana is a data-informed digital marketer at Cuebiq. She loves the Mets (despite years of heartache), is passionate about exploring the world, and has a penchant for seven layer cookies.