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Why Good Data Matters: Measuring Cross Channel Performance

By Claire Molinaro / 2 minutes

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“Not everything that can be counted counts, and not everything that counts can be counted.“ – Albert Einstein

It’s widely accepted that we are living in a time where data is the new oil, however, not all data is equal. At Cuebiq, our data is 100% First-Party, from anonymous, opted-in users. We’ve established first-party relationships with all of our mobile app partners to ensure that our data collection methodology is privacy compliant and transparent to each and every user. As a result, we are proud to say that we leverage the largest and only source of accurate and precise first-party location data in the United States.

We understand that in order to hit consumers with the right messaging at the right time, marketers must employ a cross-platform campaign with heavy investments across different channels. Success is different for every marketer and brand, however, our footfall attribution tools provide marketers with actionable insights that measure cross-platform performance and can guide future investments by channel. Accurate data at scale is vital and that is why our attribution tools provide marketers with actionable insights for cross-channel measurement and optimization tools to increase ROAS.

We’re thrilled to say that we’ve partnered with Clear Channel Outdoors to be their exclusive location partner (learn more here)! Our partnership will enhance CCOA RADAR, their suite of solutions offering OOH advertisers access to more location data at scale and with more granularity and speed, and the ability to measure campaigns in smaller markets even at the local level. Not only does this partnership validate our data and attribution capabilities but it provides marketers with the tools they need to effectively measure cross-channel performance and optimize their investments by channel.

Stay tuned for more in the series, “Why Good Data Matters” to learn more about our technology, products, vision and upcoming partnerships!

About the Author

Claire Molinaro, Director, Product Marketing

Claire has 10 years of experience in Product Marketing and Sales Enablement, with a focus on Advertising Technology and Software as a Service. Prior to Cuebiq, she led Product Marketing at Mediaocean.