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3 Audience Activation Pro Tips for the Holiday Season
By Cuebiq Marketing Team
Identifying your target audience during the holidays is a crucial step toward achieving your marketing goals. In order to take full advantage of the lucrative holiday season, you must always be one st...
Cuebiq Joins The Trinity Challenge
Location intelligence company joins efforts to improve global response to health emergencies with its location-based data and consumer insights New York, NY (January 27, 2021) – Cuebiq, a leader in mobility intelligence and consumer insights, today announced it has been invited to join
Real-Time Location Data Reveals Effect of Lockdown on Mobility in Italy Due to COVID-19
How has the lockdown in Italy due to COVID-19 been affecting the mobility of citizens? This is...
How to Reach Audiences During the COVID-19 Crisis
Over just a few weeks, the advertising landscape as we know it has dramatically changed. The rise...
The 3 Types of Analytics You Need to Measure Attribution
It’s an interesting time to be a marketer in the world of offline attribution. Reporting that was...
Lockdowns reveal inequities in opportunities for walking activities
With the help of de-identified mobile data obtained through a partnership with Cuebiq's Data for Good COVID-19 Collaborative program,...
Enhance Your Advertising Strategy With Offline Measurement
As marketers, we’re constantly wondering how our brand is resonating with consumers (do...
Partner Spotlight: Q&A With Supriya Goswami, VP of Marketing at InMobi
We got the opportunity to sit down with Supriya Goswami, VP of Marketing at InMobi, a leading technology company...
QSR Marketers Consider Location Data “A Must-Have” According to 451 Research
A day in the life of a QSR marketer is a bit different from that of a...
Cuebiq Achieves Top 25% Ranking of Fastest-Growing Company in North America on Deloitte’s 2020 Technology Fast 500™
Location intelligence company achieves 1,092% revenue growth to earn recognition New York, NY (November 18, 2020)— Cuebiq, a leader in...
OOH Advertising Is on the Rise: Increase Your ROI With Offline Measurement
This article was written before Cuebiq deprecated our SDK, which you can learn more about in this blog....
4 Customer Segments You Need to Know About Now
When segmenting customers, it’s important to base your segments on the real-world behaviors of your target audience....
3 Ways to Activate Incrementality in Your Marketing Strategy
If you’ve been following along with our blog, you’ve seen us tout the many benefits of incrementality....
Incrementality: The Future of Offline Measurement
Unlock incrementality for your next media campaign – find out if your advertising is actually changing consumer behavior and...
Marketers Are Becoming Location Data Experts According to 451 Research
You heard it here first: Marketers are now location data experts. Don’t just take our word for...
Offline Measurement: The Solution to Your Marketing Problems This Year
As I sat down to write this blog about marketing in 2020, I reflected on 2019 and...
How to Skyrocket Your Return on Ad Spend
As a marketer, you’re most likely on the eternal quest to increase your return on ad spend....
Why You Need Incrementality at the Granular Level
If you’re familiar with the location data space, you know how crucial offline measurement can be when...
Cuebiq’s Location-Based Segments Index 80% Higher Than Others Tested by Adobe and DP+
A major QSR campaign leveraging Cuebiq data delivered to consumers who were 25% more likely to purchase at a...