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Blog > Measurement

Developing a Cutting Edge Control Group

By Cuebiq Marketing Team

Cuebiq has made big changes during the last two years with a laser focus on meaningful attributes that directly address probability of visiting stores. Thanks to quality and scale of our location data, we have created a methodology that describes a device with a richer depth than ever before. 

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Press

Cuebiq Partners With The Ad Council and COVID Collaborative To Measure COVID-19 Vaccine Education Initiative

Johns Hopkins Bloomberg School of Public Health and Cuebiq to collaborate on data analysis Mobility intelligence company to measure effectiveness of ‘It’s Up To You’ campaigns in driving audiences exposed to Public Service Announcements (PSAs) to vaccination centers NEW YORK, NY (May 12, 2021) – Cuebiq, a...

Blog > Attribution

Why You Need Incrementality at the Granular Level

If you’re familiar with the location data space, you know how crucial offline measurement can be when...

Blog > Location Data

5 MarTech Predictions for the New Year

2019 was a year of abundant growth and innovation in the MarTech industry, and we are confident...

Blog > Events

The Future of Technology: The Industry’s Hottest Trends at CES 2020

The start of a new year means something exciting for those of us in tech: CES 2020...

News

Lockdowns reveal inequities in opportunities for walking activities

Source: Phys.org

With the help of de-identified mobile data obtained through a partnership with Cuebiq's Data for Good COVID-19 Collaborative program,...

Blog > Location Data

5 Hot Topics in Offline Intelligence in 2019

While it’s hard to believe, 2019 is quickly coming to an end. With the end of the...

Blog > Privacy

Data Privacy Regulation in 2020: What Comes After CCPA?

Check out this interview with Shane Wiley, Cuebiq’s Chief Privacy Officer, in which he discusses the regulatory changes marketers...

Blog > Events

The Innovation of Technology: A Review of Past Groundbreaking Product Announcements as CES Celebrates 52 Years

With the new year right around the corner, it's time to start gearing up for one of...

Press

Astraea, Habidatum, University of Leeds Partner With Cuebiq

Mobility intelligence company offers partners the ability to fuel innovation and develop custom data solutions within their respective fields in a democratized, privacy-safe environment New York, NY (May 7, 2021) — Cuebiq, a leading mobility intelligence and consumer insights company, today announced Astraea, Habidatum and University...

Blog > Data

Establishing Best Practices for an AI-driven Ecosystem

These days, it’s all about artificial intelligence — especially when it comes to the advertising ecosystem. Yet, as...

Blog > Community

Answering the Elusive Question: How to Align Sales and Marketing Teams

Originally posted by Forbes on 12/4 here. You’ve heard it a million times before:...

Blog > Culture

Cuebiq Green Team: Building Awareness of Office Recycling Habits & Creating a More Eco-Friendly Work Environment

We all remember growing up and constantly being reminded by our parents and teachers to recycle our...

Whitepaper >

High-Impact Use Cases for Location Data in Retail

85% of retailers want to use location data to predict customer behavior During these unpredictable times, location data...

Blog > Predictive

Artificial Intelligence: The Fuel for Predictive Analytics

Whether it be facial recognition on your phone, that cool new VR experience, or your Alexa device,...

Blog > analytics

Revolutionizing Campaign Measurement: Unlocking Incrementality With Offline Intelligence

"It’s great to hear this campaign has been driving consumers to stores, but can you tell...

Blog > Attribution

Five Unexpected Applications of Offline Intelligence

Offline intelligence is often thought of as a way to measure foot traffic to a brick-and-mortar location driven...

Blog > Data

Cuebiq Visit Intelligence Now Available in Amazon’s AWS Data Exchange

New partnership makes subscribing to high-quality location data a breeze. Amazon’s

Press

Cuebiq Appoints Domenic Venuto to Board of Directors

Former IBM Watson, Amobee executive to support go-to-market efforts and strategic business development for leading location intelligence firm New York, NY (February 4, 2021) — Cuebiq, a leader in mobility intelligence and consumer insights, today announced Domenic Venuto as the newest member of its Board of Directors, effective immediately. An accomplished...