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Blog > Data

Fueling Innovation With Data: The Power of Platform as a Service

By Isabel Sperry

Our new white paper explains how a platform as a service such as Cuebiq Workbench is key to innovating with data, as it empowers marketers, developers, and analysts alike to build custom, data-driven solutions to fit their needs, all in a privacy-enhanced environment.

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Press

Cuebiq’s Data for Good Program Provides UNICEF with High-Precision Human Mobility Data for Real-Time Response to Humanitarian Needs

Data sharing partnership will support UNICEF’s efforts around epidemiology, disaster preparedness and response, and detecting demographic biases in developing regions New York, (September 10, 2019) – Cuebiq, a leader in offline location intelligence and consumer insights, today announced a partnership with United Nations International Children’s Fund (UNICEF). Through its Data...

Blog > Privacy

Data Privacy Regulation in 2020: What Comes After CCPA?

Check out this interview with Shane Wiley, Cuebiq’s Chief Privacy Officer, in which he discusses the regulatory changes marketers...

Blog > Events

The Innovation of Technology: A Review of Past Groundbreaking Product Announcements as CES Celebrates 52 Years

With the new year right around the corner, it's time to start gearing up for one of...

Blog > Data

Establishing Best Practices for an AI-driven Ecosystem

These days, it’s all about artificial intelligence — especially when it comes to the advertising ecosystem. Yet, as...

Press

Cuebiq Launches Market-First Solution that Independently Verifies Data Provenance, User Consent & Ensures Privacy Compliance

Cuebiq enables users, partners, and customers to perform or request third-party validation of any Cuebiq product, as well as...

Blog > Community

Answering the Elusive Question: How to Align Sales and Marketing Teams

Originally posted by Forbes on 12/4 here. You’ve heard it a million times before:...

Blog > Culture

Cuebiq Green Team: Building Awareness of Office Recycling Habits & Creating a More Eco-Friendly Work Environment

We all remember growing up and constantly being reminded by our parents and teachers to recycle our...

Blog > Predictive

Artificial Intelligence: The Fuel for Predictive Analytics

Whether it be facial recognition on your phone, that cool new VR experience, or your Alexa device,...

News

Cuebiq Shuts Down its SDK to Boost Privacy

Source: Street Fight

In this episode of Location Weekly, the Location-Based Marketing Association covers Cuebiq shutting down its SDK to be more privacy-friendly.

Blog > analytics

Revolutionizing Campaign Measurement: Unlocking Incrementality With Offline Intelligence

"It’s great to hear this campaign has been driving consumers to stores, but can you tell...

Whitepaper >

High-Impact Use Cases for Location Data in Quick Service Restaurants

57% of QSR marketers are using location data to enhance their attribution capabilities and to better understand consumer...

Blog > Attribution

Five Unexpected Applications of Offline Intelligence

Originally posted by Verizon Media on 11/18 here. Cuebiq, a leader in the offline intelligence...

Press

Brands Saved Almost $10 For Each Incremental Store Visit in 2018 Vs. 2017

Cuebiq’s latest Footfall Attribution Benchmarks report reveals year-to-year brand uplift, visit rate, cost per incremental visit (CPIV) and dwell time metrics across brand categories and platforms New York, NY (April 24, 2019) – Brands spent an average of $13.71 to drive each incremental store visit in 2018 – approximately ten...

Blog > Data

Cuebiq Visit Intelligence Now Available in Amazon’s AWS Data Exchange

New partnership makes subscribing to high-quality location data a breeze. Amazon’s

Blog > Audiences

Give Your Holiday Campaigns the Gift of Location-Based Audiences

The holiday season is upon us, and so is the end-of-year advertising push. And why not? Consumers...

Blog > Audiences

How to Enhance Your Customer Profile Using Offline Intelligence

If you work in marketing, you know how important it is to get your customer profile just...

Blog > Attribution

Streaming Audio Meets Offline Measurement

As screenless media continues to grow, measurement must move past direct response metrics to be properly attributed. The State of...

Press

Cuebiq and University of Washington Win Cynopsis Social Good Award for Their Work in Population Mobility During Hurricanes

UW THINK Lab utilized location data, through Cuebiq’s Data for Good program, for the development of a predictive population movement model that will empower hurricane-prone communities New York, NY (April 2, 2019) – Cuebiq, a leader in offline location intelligence and consumer insights, and University of Washington’s (UW) THINK Lab...