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Blog > Analytics/Insights

To Travel or Not To Travel: Americans Grapple With State Restrictions

By Isabel Sperry

Millions of Americans have been planning end-of-summer trips to get away. According to AAA, booking trends reveal that Americans are currently making travel arrangements, though cautiously and more la...

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traveler with map
Featured Resource

8 Audiences to Activate This Holiday Season

These past few months, Cuebiq has worked tirelessly to bring you the tools you need to make smart decisions about how and when to engage with your consumers during this unusual time. As you prepare for the holiday season, we are here to help. While consumers’ purchasing behaviors may change this year, their preferences — both longstanding and recently discovered — can be seen in the real-world actions they take.

News

Sears a “case study” in how not to run a retailer

Source: CBS

While Sears' immediate fate remains uncertain, as former owner Eddie Lampert tries to pull off a last-ditch bid to buy the bankrupt retailer, its epitaph is already being written.

Blog > Attribution

Why media agnostic, third-party advertising measurement will become mainstream

Earlier this year both Facebook and Google released their attribution tools for marketers,...

Blog > Location Data

Location Data: The Future Is Now? Part II

This past week, Facebook announced it will provide aid organizations with anonymized location data for users in disaster areas....

News

Cuebiq Expands Attribution Solution to Include Linear and Advanced TV for Cross-Channel Measurement

Source: MarTech Series

Cuebiq, a leader in offline location intelligence and consumer insights, announced the launch of its TV attribution solution, rounding...

Blog > Attribution

Introducing Cuebiq’s Footfall Attribution Benchmark Report

Marketers today have seemingly unlimited options when it comes to building, targeting and delivering campaigns, but they also need...

Featured Resource

Cuebiq And The Adventures of Clara

Want to know more about offline intelligence? Learn how to enrich your marketing stack today with the industry's only location data driven comic book! Read it now...

News

Cuebiq expands attribution solution

Source: Advanced Television

Cuebiq, a player in offline location intelligence and consumer insights, has announced the launch of its TV attribution solution, rounding out its existing digital and out-of-home measurement capabilities. This addition provides a cross-channel view of how the media mix, including both linear and advanced television, impacts the customer journey...

Blog > Attribution

Partner Spotlight: Q&A With Marc Ryan, Kantar Millward Brown

Data has revolutionized our industry, giving marketers new and innovative tools to achieve their goals. We invited Marc Ryan,...

News

Cuebiq expands attribution solution with linear, advanced TV measurement

Source: Rapid TV News

Rounding out its existing digital and out-of-home measurement capabilities, offline location intelligence and consumer insights Cuebiq has enhanced its...

Blog > Attribution

A Marketer’s Guide to Attribution – Part IV

Post campaign Attribution reports are crucial when understanding the true impact of a campaign. They provide offline ROI...

News

Cuebiq Expands Attribution Solution to Include Linear and Advanced TV for Cross-Channel Measurement

Source: Business Wire

With Inscape and Gracenote among its partners, Cuebiq connects in-store visitation behavior of more than 13 million households with TV and cross-channel ad exposure

Blog > Attribution

A Marketer’s Guide to Attribution – Part III

Is post campaign intelligence helpful?  The short answer is, YES! Once a campaign is completed, Attribution products can...

Press

Cuebiq Raises $27 Million In Growth Capital

New strategic investment will support growth, product innovation and advancement of data privacy initiatives NEW YORK (BUSINESS WIRE), May 18, 2018 Cuebiq, a leader in offline location intelligence, today announced that is has secured $27 million in Series B financing co-led by Goldman Sachs Principal Strategic Investments (PSI), Nasdaq Ventures,...

News

Make using mobile location data your New Year’s marketing resolution

Source: Restaurant Dive

In the very beginning of mobile marketing, there was a lot of discussion about the possibilities of this exciting...

Blog > Attribution

A Marketer’s Guide to Attribution – Part I

Until location data came about, marketers relied on digital metrics like Viewability,  CTR, Engagement, CVR (Conversion Rate), etc. to...

Blog > analytics

Partner Spotlight: Q&A With Tim Sleath, Exponential

Data has revolutionized our industry, giving marketers new and innovative tools to achieve their goals. We invited Tim Sleath,...

News

134 Million Shoppers Will Scramble for Gifts on ‘Super Saturday’

Source: Adweek

Brace yourself for yet another retail holiday. This time, it’s Super Saturday, or the Saturday before Christmas, and it...