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Blog > Data

How To Spur COVID-19 Testing and Vaccination With Location Data

By Isabel Sperry

It’s that time of year again: flu season. As you may have read, it’s more important than ever that consumers receive flu shots this year, to avoid being double impacted by the flu and COVID-19. ...

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Scientists in lab
Featured Resource

8 Audiences to Activate This Holiday Season

These past few months, Cuebiq has worked tirelessly to bring you the tools you need to make smart decisions about how and when to engage with your consumers during this unusual time. As you prepare for the holiday season, we are here to help. While consumers’ purchasing behaviors may change this year, their preferences — both longstanding and recently discovered — can be seen in the real-world actions they take.

News

Sears a “case study” in how not to run a retailer

Source: CBS

While Sears' immediate fate remains uncertain, as former owner Eddie Lampert tries to pull off a last-ditch bid to buy the bankrupt retailer, its epitaph is already being written.

Blog > analytics

The Tangible and Intangible Benefits of AI and Machine Learning

“Some people call this artificial intelligence, but the reality is this technology will enhance us. So instead of...

Blog > Attribution

Why Good Data Matters: Measuring Cross Channel Performance

“Not everything that can be counted counts, and not everything that counts can be counted.“ - Albert...

News

Cuebiq Expands Attribution Solution to Include Linear and Advanced TV for Cross-Channel Measurement

Source: MarTech Series

Cuebiq, a leader in offline location intelligence and consumer insights, announced the launch of its TV attribution solution, rounding...

Blog > analytics

Does Good Coffee Brew Up Visits?

Our latest Foot Traffic Report for the Fuel and Convenience Store Industry with

Featured Resource

Cuebiq And The Adventures of Clara

Want to know more about offline intelligence? Learn how to enrich your marketing stack today with the industry's only location data driven comic book! Read it now...

News

Cuebiq expands attribution solution

Source: Advanced Television

Cuebiq, a player in offline location intelligence and consumer insights, has announced the launch of its TV attribution solution, rounding out its existing digital and out-of-home measurement capabilities. This addition provides a cross-channel view of how the media mix, including both linear and advanced television, impacts the customer journey...

Blog > Attribution

Why media agnostic, third-party advertising measurement will become mainstream

Earlier this year both Facebook and Google released their attribution tools for marketers,...

News

Cuebiq expands attribution solution with linear, advanced TV measurement

Source: Rapid TV News

Rounding out its existing digital and out-of-home measurement capabilities, offline location intelligence and consumer insights Cuebiq has enhanced its...

Blog > Location Data

Location Data: The Future Is Now? Part II

This past week, Facebook announced it will provide aid organizations with anonymized location data for users in disaster areas....

News

Cuebiq Expands Attribution Solution to Include Linear and Advanced TV for Cross-Channel Measurement

Source: Business Wire

With Inscape and Gracenote among its partners, Cuebiq connects in-store visitation behavior of more than 13 million households with TV and cross-channel ad exposure

Blog > Attribution

Introducing Cuebiq’s Footfall Attribution Benchmark Report

Marketers today have seemingly unlimited options when it comes to building, targeting and delivering campaigns, but they also need...

Press

Tremor Video DSP and Cuebiq Exclusively Partner for Industry’s First Geo-Behavioral Targeting on Connected TV

MullenLowe Mediahub is First Agency to Utilize Breakthrough OTT Targeting for Its Clients New York, NY -- May 22, 2018 -- Tremor Video DSP, the leading programmatic video platform, and Cuebiq, a leading location intelligence and measurement company, today announced their exclusive partnership to deliver the industry’s first geo-behavioral...

News

Make using mobile location data your New Year’s marketing resolution

Source: Restaurant Dive

In the very beginning of mobile marketing, there was a lot of discussion about the possibilities of this exciting...

Blog > Attribution

Partner Spotlight: Q&A With Marc Ryan, Kantar Millward Brown

Data has revolutionized our industry, giving marketers new and innovative tools to achieve their goals. We invited Marc Ryan,...

Blog > Attribution

A Marketer’s Guide to Attribution – Part IV

Post campaign Attribution reports are crucial when understanding the true impact of a campaign. They provide offline ROI...

News

134 Million Shoppers Will Scramble for Gifts on ‘Super Saturday’

Source: Adweek

Brace yourself for yet another retail holiday. This time, it’s Super Saturday, or the Saturday before Christmas, and it...