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Blog > Data

How To Spur COVID-19 Testing and Vaccination With Location Data

By Isabel Sperry

It’s that time of year again: flu season. As you may have read, it’s more important than ever that consumers receive flu shots this year, to avoid being double impacted by the flu and COVID-19. ...

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Scientists in lab
Featured Resource

8 Audiences to Activate This Holiday Season

These past few months, Cuebiq has worked tirelessly to bring you the tools you need to make smart decisions about how and when to engage with your consumers during this unusual time. As you prepare for the holiday season, we are here to help. While consumers’ purchasing behaviors may change this year, their preferences — both longstanding and recently discovered — can be seen in the real-world actions they take.

News

Visualizing where rich and poor people really cross paths–or don’t

Source: FastCompany

Despite predictions that brick-and-mortar stores would be swallowed up by e-commerce, physical retail may be making a comeback. Amazon...

Blog > analytics

How Brand Refinement Through Analytics Can Impact Your Bottom Line

In order for a brand to resonate with consumers, it must have a compelling story. At the...

News

Want To Drive Foot Traffic To Your Store? Try These 13 Brick-And-Mortar Marketing Tactics

Source: Forbes

Despite predictions that brick-and-mortar stores would be swallowed up by e-commerce, physical retail may be making a comeback. Amazon...

News

MIT researchers create ‘Atlas of Inequality’ for Boston area

Source: Smart Cities Dive

Researchers at the Massachusetts Institute of Technology (MIT) have created the Atlas of Inequality, which shows income inequality among...

Blog > analytics

How to Choose a Location Intelligence Platform: 3 Things to Look For

Deciding on a new tool or platform for your business can be daunting. When it comes to...

Featured Resource

Cuebiq And The Adventures of Clara

Want to know more about offline intelligence? Learn how to enrich your marketing stack today with the industry's only location data driven comic book! Read it now...

Blog > Privacy

How an Open Data Marketplace Would Benefit Consumers and Companies

Privacy is at the center of most data discussions today. The General Data Protection Regulation (GDPR) is...

News

Consumers Yawn At V-Day; Jewelry Loses Shine

Source: MediaPost

Fed up with what feels like the over-commercialization of love, American consumers have been cooling on Valentine’s Day gift-giving,...

Blog > Privacy

Embracing a GDPR-Compliant Framework on a Global Scale

If you’ve been keeping up with the news lately, you’ve probably heard a lot about the

Press

86% of Retail Marketers Are Currently Utilizing Location Data

As back-to-school season looms, the retail sector is at the forefront of using location data to understand the offline consumer journey. New York, NY (July 16, 2018) – 92% of retail marketers plan to increase their use of location data over the next two years, according to research commissioned by...

News

What’s Your Brand’s Consumer Compatibility?

Source: Adweek

In the age of customer-centric experiences, it’s more important than ever to understand the actual relationship between your brand...

Blog > Attribution

Map the Consumer Journey with Location Data

Data has become the new oil — a highly valuable asset that marketers can’t live without. A...

Blog > Culture

Continuous Learning and Team Cook-Offs: What It’s Like to Work at Cuebiq

I was lucky enough to join Cuebiq in the last week of February, when Cuebiq members from...

News

Super Bowl QSR ads don’t always lead to meaningful traffic gains

Source: Marketing Dive

While many chains turned to promotions instead, additional tools are needed to understand the full impact of these marketing...

Blog > analytics

How Retail Brands Can Leverage 2017 Footfall Trends for 2018 Strategic Planning

With 2018 in full swing, retail brands are actively developing and deploying their strategies to get consumers...

News

Super Bowl QSR ads don’t always lead to meaningful traffic gains

Source: Restaurant Dive

While many chains turned to promotions instead, additional tools are needed to understand the full impact of these marketing...

News

Vistar Media launches third party measurement suite for DOOH

Source: Digital Signage Today

Vistar Media has launched its third party measurement suite, which provides key offerings from foot traffic measurement specialists such as MFour, PlaceIQ and Cuebiq. With this suite, DOOH campaign operators will be able to measure the effectiveness of their campaigns, according to a press release.