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Blog > Analytics/Insights

To Travel or Not To Travel: Americans Grapple With State Restrictions

By Isabel Sperry

Millions of Americans have been planning end-of-summer trips to get away. According to AAA, booking trends reveal that Americans are currently making travel arrangements, though cautiously and more la...

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traveler with map
Featured Resource

8 Audiences to Activate This Holiday Season

These past few months, Cuebiq has worked tirelessly to bring you the tools you need to make smart decisions about how and when to engage with your consumers during this unusual time. As you prepare for the holiday season, we are here to help. While consumers’ purchasing behaviors may change this year, their preferences — both longstanding and recently discovered — can be seen in the real-world actions they take.

News

Visualizing where rich and poor people really cross paths–or don’t

Source: FastCompany

Despite predictions that brick-and-mortar stores would be swallowed up by e-commerce, physical retail may be making a comeback. Amazon...

Blog > Privacy

Embracing a GDPR-Compliant Framework on a Global Scale

If you’ve been keeping up with the news lately, you’ve probably heard a lot about the

News

Want To Drive Foot Traffic To Your Store? Try These 13 Brick-And-Mortar Marketing Tactics

Source: Forbes

Despite predictions that brick-and-mortar stores would be swallowed up by e-commerce, physical retail may be making a comeback. Amazon...

News

MIT researchers create ‘Atlas of Inequality’ for Boston area

Source: Smart Cities Dive

Researchers at the Massachusetts Institute of Technology (MIT) have created the Atlas of Inequality, which shows income inequality among...

Blog > Attribution

Map the Consumer Journey with Location Data

Data has become the new oil — a highly valuable asset that marketers can’t live without. A...

Featured Resource

Cuebiq And The Adventures of Clara

Want to know more about offline intelligence? Learn how to enrich your marketing stack today with the industry's only location data driven comic book! Read it now...

Blog > Culture

Continuous Learning and Team Cook-Offs: What It’s Like to Work at Cuebiq

I was lucky enough to join Cuebiq in the last week of February, when Cuebiq members from...

News

Consumers Yawn At V-Day; Jewelry Loses Shine

Source: MediaPost

Fed up with what feels like the over-commercialization of love, American consumers have been cooling on Valentine’s Day gift-giving,...

Blog > analytics

How Retail Brands Can Leverage 2017 Footfall Trends for 2018 Strategic Planning

With 2018 in full swing, retail brands are actively developing and deploying their strategies to get consumers...

Press

69% of QSR Marketers Plan to Increase Use of Location Data

Three in four marketers state that enhancing loyalty programs is their “most likely” use for location intelligence over the next two years. New York, NY (June 29, 2018) – More than two-thirds of QSR marketers, some 69%, plan to increase their use of location data over the next two years,...

News

What’s Your Brand’s Consumer Compatibility?

Source: Adweek

In the age of customer-centric experiences, it’s more important than ever to understand the actual relationship between your brand...

Blog > Events

How to Survive CES and Other Large Trade Shows

CES is almost around the corner and the event is ALWAYS filled with thousands of...

Blog > analytics

Adapting to the Future of Retail: Adjusting to New Consumer Behaviors

Earlier this week, I attended the third installment of Adweek and Bloomberg...

News

Super Bowl QSR ads don’t always lead to meaningful traffic gains

Source: Marketing Dive

While many chains turned to promotions instead, additional tools are needed to understand the full impact of these marketing...

Blog > Events

RampUp Virtual Summit Recap: Identifying, Mapping, and Measuring Consumer Behaviors

We recently had the opportunity to join LiveRamp's RampUp Virtual Summit and spend a few...

News

Super Bowl QSR ads don’t always lead to meaningful traffic gains

Source: Restaurant Dive

While many chains turned to promotions instead, additional tools are needed to understand the full impact of these marketing...

News

Vistar Media launches third party measurement suite for DOOH

Source: Digital Signage Today

Vistar Media has launched its third party measurement suite, which provides key offerings from foot traffic measurement specialists such as MFour, PlaceIQ and Cuebiq. With this suite, DOOH campaign operators will be able to measure the effectiveness of their campaigns, according to a press release.