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Blog > Data

How To Spur COVID-19 Testing and Vaccination With Location Data

By Isabel Sperry

It’s that time of year again: flu season. As you may have read, it’s more important than ever that consumers receive flu shots this year, to avoid being double impacted by the flu and COVID-19. ...

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Scientists in lab
Featured Resource

8 Audiences to Activate This Holiday Season

These past few months, Cuebiq has worked tirelessly to bring you the tools you need to make smart decisions about how and when to engage with your consumers during this unusual time. As you prepare for the holiday season, we are here to help. While consumers’ purchasing behaviors may change this year, their preferences — both longstanding and recently discovered — can be seen in the real-world actions they take.

Blog > Cuebiq

Breakfast Meetings And Brand Marketing: My First Few Weeks at Cuebiq

As I was brought to the desk that would be mine for the next nine weeks, I...

Press

Shane Wiley Appointed Chief Privacy Officer for Cuebiq

Industry veteran, and former privacy leader at Yahoo! and Oath, will lead privacy practice. New York, NY (August 14, 2018) – Leading location intelligence and consumer insights company, Cuebiq, announced today that Shane Wiley has joined the company as their Chief Privacy Officer. In his new role, Wiley will help further Cuebiq’s...

News

Two’s a Party, but Three Is Sometimes a Mystery

Source: MarTech Advisor

While third-party data has various use cases, new research shows data accuracy is a primary factor in how marketers...

Blog > Location Data

3 Critical Factors to Consider When Building Location-Based Programs

Did you know that 82% of marketers plan to...

Blog > Events

Cannes Lions 2018 Takeaways: Be Predictive and Purposeful

Cannes Lions, a place where all key stakeholders of the international marketing and advertising...

Featured Resource

Cuebiq And The Adventures of Clara

Want to know more about offline intelligence? Learn how to enrich your marketing stack today with the industry's only location data driven comic book! Read it now...

Blog > Attribution

It’s All About the Context: Why Brands Need Benchmarks Part II

Are you a marketer trying to gauge whether your ad campaign was successful? If so, you should...

News

How to Make Your Investment in TV Upfronts Counts

Source: AdAge

For many brand marketers and agencies, springtime kicks off one of the most exciting and challenging seasons of the...

Blog > Attribution

It’s All About the Context: Why Brands Need Benchmarks

Picture this: You’re training for a half marathon and just ran an 8-minute mile, a week before...

News

Jared Has Most Loyal Customers, Data Reveals

Source: JCK

Jared The Galleria of Jewelry saw higher customer loyalty from Valentine’s Day shoppers than five other chain jewelers, according...

Blog > OOH

The Billboards Are Back in Town: The Return of Out-Of-Home

You may be under the impression that traditional media has lost some of its luster over the...

News

How Are You Measuring Your Upfront Investment?

Source: Adweek

Upfront season 2019 is going to be different. The typical ways of buying TV inventory are being turned on...

Blog > analytics

Leverage Brand Loyalty for Actionable Insights

How loyal your consumers are can make or break you as a brand. It’s critical that you...

Press

Cuebiq and Brightline Team Up to Enhance OTT Ad Buys with Footfall Attribution

New capabilities prove ad value, optimize spending, and can influence the creation of more effective creative. New York, NY (August 8, 2018) – Cuebiq, a leader in location intelligence, and Brightline, the market standard for Advanced TV, today announced their partnership to provide media owners and advertisers with footfall attribution capabilities...

News

Leverage key events to drive shoppers in-store

Source: Retail Dive

As a retailer, there are a number of tentpole events that you can leverage to drive shoppers in-store. With...

Blog > Events

Why Brands Must Integrate Purpose Into Their DNA

Last week, Times Square hosted more than just the typical array of Sesame Street costumed characters and...