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Blog > Measurement

Offline Measurement: The Solution to Your Marketing Problems This Year

As I sat down to write this blog about marketing in 2020, I reflected on 2019 and looked at all…

Blog > Measurement

How to Skyrocket Your Return on Ad Spend

As a marketer, you’re most likely on the eternal quest to increase your return on ad spend. However, it can…

Blog > Data

Establishing Best Practices for an AI-driven Ecosystem

These days, it’s all about artificial intelligence — especially when it comes to the advertising ecosystem. Yet, as AI becomes more…

Press

Dave Simon Joins Cuebiq as VP of Programmatic Data Sales

Formerly of Oath, industry veteran to facilitate the adoption of Cuebiq’s offerings for the demand side programmatic space New York, NY (January 23, 2019) – Leading location intelligence and consumer insights company, Cuebiq, today announced the hiring of Dave Simon as the company’s Vice President, Programmatic Data Sales. Simon will...

News

Two’s a Party, but Three Is Sometimes a Mystery

Source: MarTech Advisor

While third-party data has various use cases, new research shows data accuracy is a primary factor in how marketers...

Blog > Attribution

Linear vs. Advanced TV: The Current State of Television Advertising

The terms linear and advanced TV are thrown around a lot these days, and you may be...

Blog > Audiences

3 Audience Activation Pro Tips for the Holiday Season

Identifying your target audience during the holidays is a crucial step toward achieving your marketing goals. In...

News

How Are You Going to Measure the ROI of Your Upfront TV Buys?

Source: AdWeek

Yet another upfront season is starting, but nothing is going to be the same as it was. The market...

Blog > Audiences

4 Audiences You Can’t Afford to Miss out on This Holiday Season

When it comes to marketing during the holiday season, timing is everything. You can’t afford to miss...

News

How to Make Your Investment in TV Upfronts Counts

Source: AdAge

For many brand marketers and agencies, springtime kicks off one of the most exciting and challenging seasons of the...

Blog > Audiences

Brand Loyalty: The Secret to Targeting Holiday Shoppers

With every brand vying for consumers’ attention during the holiday season, it can be hard to stand...

Blog > Cuebiq

How Brands Can Use Cross-Channel Advertising to Create a Better User Experience

Originally posted by AW360 on 9/18 here. In an ever-noisier media environment, brands need to make their advertising campaigns...

Blog > analytics

4 Key Takeaways for Automotive Marketers Using Location Data

Automotive marketers are constantly looking for new ways to break down some of the most frustrating barriers...

Blog > analytics

3 Ways Auto Marketers Can Drive Consumers Straight to the Dealership

Just like buying a house, buying a car is one of the most important decisions a person...

Blog > Cuebiq

The Inside Scoop on Working for a Location Intelligence Company: A Recent Grad’s Perspective

Starting your first job out of college can be very intimidating, but also exciting. Among other lessons,...

News

Jared Has Most Loyal Customers, Data Reveals

Source: JCK

Jared The Galleria of Jewelry saw higher customer loyalty from Valentine’s Day shoppers than five other chain jewelers, according...

Blog > analytics

3 Ways Retailers Can Transform Their Stores to Compete With Amazon in the Digital Age

If you’re a retailer, Amazon is probably on your mind 24/7. The e-commerce giant has increasingly been...

Press

Cuebiq Expands Attribution Solution to Include Linear and Advanced TV for Cross-Channel Measurement

With Inscape and Gracenote among its partners, Cuebiq connects in-store visitation behavior of more than 13 million households with TV and cross-channel ad exposure New York, NY (January 7, 2019) – Cuebiq, a leader in offline location intelligence and consumer insights, today announced the launch of its TV attribution solution,...

News

How Are You Measuring Your Upfront Investment?

Source: Adweek

Upfront season 2019 is going to be different. The typical ways of buying TV inventory are being turned on...


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