Cuebiq Spearheads COVID-19 Data Collaborative
By Isabel Sperry
Big data sources are of paramount importance today more than ever before. During the COVID-19 pandemic, big data can provide critical insights into the dynamic state, spread, and impact of the coronav...
How to Use Offline Intelligence to Manage Brand Health During the COVID-19 Crisis
Analytics/Insights | 3 min read
Victoria’s Secret Sells, Les Wexner Stepping Down
Private equity firm Sycamore Partners bought a 55 percent stake for $525 million, following investments in Staples, Aeropostale, Hot Topic, Stuart Weitzman and more.
The Current State of Marketing Attribution: Three Things You Need to Know
Marketing attribution has long remained a relatively simple idea: spend money on marketing campaigns, evaluate views and...
The Key to a Successful Company: Maintaining a Culture of Change
Graduating during a time of economic prosperity, I entered the workforce with an optimistic outlook. Shortly thereafter,...
Location Intelligence: The Universal Metric for Campaign Measurement
Are you wondering whether your media campaigns are generating real-world results? If not, here’s why you should...
Brands Saved Almost $10 For Each Incremental Store Visit in 2018 Vs. 2017
Cuebiq’s latest Footfall Attribution Benchmarks report reveals year-to-year brand uplift, visit rate, cost per incremental visit (CPIV) and dwell time metrics across brand categories and platforms New York, NY (April 24, 2019) – Brands spent an average of $13.71 to drive each incremental store visit in 2018 – approximately ten...
How Brick-and-Mortar Retailers Can Reap the Benefits of Amazon Prime Day for Back-to-School Season
As a retailer, you’re probably well aware that Amazon Prime Day is quickly approaching. And you're probably...
Proposed Victoria’s Secret Sale a “Sign of the Times,” Analyst Says
The embattled store’s parent company, L Brands, is in talks to sell as longtime CEO Leslie Wexner prepares to step down, according to one report.
Google Cookie Move Raises Concerns Of A Return To Last-Click Model
Attribution could become one of the major challenges to Google’s decision to eliminate third-party cookie tracking from its browser Chrome within the next two years.