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Cuebiq Spearheads COVID-19 Data Collaborative

By Isabel Sperry

Big data sources are of paramount importance today more than ever before. During the COVID-19 pandemic, big data can provide critical insights into the dynamic state, spread, and impact of the coronav...

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Victoria’s Secret Sells, Les Wexner Stepping Down

Source: Hollywood Reporter

Private equity firm Sycamore Partners bought a 55 percent stake for $525 million, following investments in Staples, Aeropostale, Hot Topic, Stuart Weitzman and more.

Blog > Attribution

The Current State of Marketing Attribution: Three Things You Need to Know

Marketing attribution has long remained a relatively simple idea: spend money on marketing campaigns, evaluate views and...


New Forever 21 owners in search of a CEO

Source: Retail Dive

Brand development company Authentic Brands Group and mall developers Simon Property Group and Brookfield Property Partners on Thursday announced...

Blog > SDK

The Truth About the SDK: It Alone Is Not Enough

In recent years, you’ve probably heard a lot about how SDK location data is the best. We’re...

Blog > Culture

The Key to a Successful Company: Maintaining a Culture of Change

Graduating during a time of economic prosperity, I entered the workforce with an optimistic outlook. Shortly thereafter,...


How QSRs can create ad formulas that change consumer behavior

Source: QSRweb

Restaurant-goers don't usually think too long and hard before deciding to enter a Burger King, McDonald's or any other...

Blog > Attribution

Location Intelligence: The Universal Metric for Campaign Measurement

Are you wondering whether your media campaigns are generating real-world results? If not, here’s why you should...


Brands Saved Almost $10 For Each Incremental Store Visit in 2018 Vs. 2017

Cuebiq’s latest Footfall Attribution Benchmarks report reveals year-to-year brand uplift, visit rate, cost per incremental visit (CPIV) and dwell time metrics across brand categories and platforms New York, NY (April 24, 2019) – Brands spent an average of $13.71 to drive each incremental store visit in 2018 – approximately ten...


Popeyes’ Game Changer: 393 Million Reasons to Innovate

Source: Franchise Times

According to Cuebiq data, traffic on August 20 of 2019 shot up to about 100,000 and continued to rise...

Blog > Attribution

Partner Spotlight: Q&A With Louis Hellman, LiveRamp

We got the opportunity to sit down with Louis Hellman, Product Manager for Customer Link, LiveRamp — a Cuebiq partner...

Blog > analytics

How Brick-and-Mortar Retailers Can Reap the Benefits of Amazon Prime Day for Back-to-School Season

As a retailer, you’re probably well aware that Amazon Prime Day is quickly approaching. And you're probably...


MRM Research Roundup: End-of-January 2020 Super Bowl Edition

Source: Modern Restaurant Management

Thanks to the popularity of the Pumpkin Spice Latte and Holiday Cup, consumers overwhelmingly chose to visit Starbucks over...

Blog > Location Data

MAUs Are the New Bidstream

We have a controversial statement to make: MAUs are out. While measuring scale in terms of monthly...


Proposed Victoria’s Secret Sale a “Sign of the Times,” Analyst Says

Source: The Hollywood Reporter

The embattled store’s parent company, L Brands, is in talks to sell as longtime CEO Leslie Wexner prepares to step down, according to one report.

Blog > Attribution

Media and Measurement: A Dangerous Mix

There’s no denying the temptation to mix media with measurement. By leveraging a partner that provides the...


Google Cookie Move Raises Concerns Of A Return To Last-Click Model

Source: MediaPost

Attribution could become one of the major challenges to Google’s decision to eliminate third-party cookie tracking from its browser Chrome within the next two years.

Blog > Attribution

Partner Spotlight: Q&A With Adam Paz, Viant

We got the opportunity to sit down with Adam Paz, Vice President, East, of Viant — a partner of...