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Blog > Data For Good

Data for Good: Providing Social Value Through Location Data

We had the pleasure of sitting down with Brennan Lake, Cuebiq’s Senior Director of Research Partnerships and Data, to ask…

White Paper > Audiences

Capitalize on consumer spending this holiday season by leveraging location-based audiences and data-driven acquisition strategies – learn how

White Paper > TV

In order to help retailers close the loop and better understand the availability of attribution solutions, we’ve commissioned a study with the Ascendant Network to provide them strategic research and recommendations.

Blog > Attribution

Footfall Attribution Benchmarks Report: OOH Contributes the Most to Driving Average Footfall Traffic Uplift

Marketers are placing more and more of an emphasis on attribution and understanding how different touchpoints drive...

Blog > Location Data

6 Truths About Location Data: How to Choose the Right Data to Maximize Your Marketing Efforts

You’ve probably heard a lot about offline intelligence, but you might not be sure how to tell...

Blog > Cuebiq

Founders Series: A Behind-the-Scenes Look With William Nespoli, EVP of Product Ecosystem and OKR

We’re delighted to announce the launch of our Founders Series, a sequence of interviews to help you...

Blog > Attribution

How Attribution Benchmarks Can Help You Measure ROI and Maximize ROAS

Are you benchmarking your campaigns as a marketer? If not, you’re missing out on a golden opportunity...

Blog > analytics

How to Use Offline Analytics

If you work in marketing, you may have heard about offline analytics. But if you’ve never dabbled...

Blog > Security

5 Security Questions You Need to Ask in Your Next RFI

As consumers, we’re all on the lookout for the newest product and/or service that can make our...

Press

Brands Saved Almost $10 For Each Incremental Store Visit in 2018 Vs. 2017

Cuebiq’s latest Footfall Attribution Benchmarks report reveals year-to-year brand uplift, visit rate, cost per incremental visit (CPIV) and dwell time metrics across brand categories and platforms New York, NY (April 24, 2019) – Brands spent an average of $13.71 to drive each incremental store visit in 2018 – approximately ten...

News

Kochava and Cuebiq Partner to Measure the Impact of OOH Advertising in Driving App Downloads

Source: Yahoo Finance

Today, brands can better understand the effectiveness of out-of-home (OOH) or digital out-of-home (DOOH) in driving app downloads than ever before.

Blog > Attribution

Cross-Channel Measurement: How to Enhance Your Media Mix Via Footfall Attribution

As a media planner or buyer, it’s essential to understand how your campaign is performing across all...

Blog > TV

Is Your TV Upfront Strategy Up to Snuff?

If you work in TV, you’re undoubtedly gearing up for upfront season 2019, which is right around...

News

The Privacy Advocate That Brought You The CCPA Has A New, Tougher Proposal For The 2020 Ballot

Source: AdExchanger

Alastair Mactaggart, the man behind the California Consumer Protection Act, has a second act. Disturbed by the intensity with which ad industry and tech lobbying groups “explicitly prioritized weakening the CCPA,” as Mactaggart put it in an open letter posted to his website, he’s spearheading a new ballot measure...

Blog > Location Data

Cuebiq on Location Data Advancements and How Privacy Plays a Role

Below is a Q&A between Viant and Cuebiq's Lawrence Chan, which was originally posted by Viant on 1/21 

News

Cuebiq’s Data for Good Program Provides UNICEF with High-Precision Human Mobility Data for Real-Time Response to Humanitarian

Source: Bloomberg

Cuebiq, a leader in offline location intelligence and consumer insights, today announced a partnership with United Nations International Children’s Fund (UNICEF).

Blog > TV

3 Ways TV Advertisers Need to Change Their Measurement Outlook

What do marketers really want from a TV attribution solution, and how does that compare to what...

Blog > Attribution

Breaking Up Is Hard to Do: Disconnecting Media from Measurement in the Mobile Location Space

I remember when I was a kid, I loved Lucky Charms cereal, along with Franken Berry, Cap'n Crunch... the...


#Attribution is one of the greatest challenges facing #marketers today. Learn how you can use it to your advantage to prove your #value as a marketer. https://t.co/PLieKB6Y4z

How can you make sure your ad spend doesn’t get lost in this year’s #holiday shuffle? It’s simple: Give your campaigns the gift of #location based #audiences. https://t.co/OPF8K0p3pN