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Blog > Data For Good

Cuebiq Spearheads COVID-19 Data Collaborative

By Isabel Sperry

Big data sources are of paramount importance today more than ever before. During the COVID-19 pandemic, big data can provide critical insights into the dynamic state, spread, and impact of the coronav...

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Woman in technical facility
Blog > Audiences

Give Your Holiday Campaigns the Gift of Location-Based Audiences

The holiday season is upon us, and so is the end-of-year advertising push. And why not? Consumers...

Whitepaper > Data

The Adventures of Clara

This comic book’s mission is to help educate and guide all of those looking for more information on location...

News

Location Data Companies Rise to the Challenge of Covid-19

Source: Street Fight

The location data market has responded to many external pressures in recent years. Guided by new privacy regulations such as GDPR and CCPA as well as operating system updates by Apple and Android, the industry has put the consumer back at the center.

Blog > Audiences

How to Enhance Your Customer Profile Using Offline Intelligence

If you work in marketing, you know how important it is to get your customer profile just...

Whitepaper > Measurement

New Footfall Attribution Benchmarks

Are you benchmarking your campaigns as a marketer? If not, you’re missing out on a golden opportunity to see...

News

John King breaks down progress of states reopening

Source: CNN

CNN's John King breaks down the numbers as some states begin the process of reopening during the coronavirus pandemic.

Blog > Attribution

Streaming Audio Meets Offline Measurement

As screenless media continues to grow, measurement must move past direct response metrics to be properly attributed. The State of...

Blog > Attribution

Attribution is King: Here’s How to Make It Reign

We know that attribution is everything. After all, if you’re not measuring the performance of your campaigns,...

News

Cellphone data shows Michiganders on the move again

Source: Record Eagle

Michiganders’ movement has inched up since the middle of April, according to a Record-Eagle analysis of anonymized cellphone data.

Blog > OOH

5 Reasons You Need to Add Out-Of-Home to Your Marketing Strategy

If out-of-home is not currently part of your marketing strategy, it should be. This typically “traditional” medium...

Press

Kochava and Cuebiq Partner to Measure the Impact of OOH Advertising in Driving App Downloads

For the first time, brands will have the ability to accurately attribute OOH campaigns to app downloads, similarly to mobile or desktop Sandpoint, Idaho and New York, (September 30, 2019) — Today, brands can better understand the effectiveness of out-of-home (OOH) or digital out-of-home (DOOH) in driving app downloads...

News

Phone location data shows millions of Americans have already started leaving home and traveling more in the past week

Source: Business Insider

As some states start to reopen businesses and relax stay-at-home orders, millions of Americans are already starting to move...

Blog > Audiences

How to Use Offline Audiences to Your Advantage

If you work in marketing, you’re probably already segmenting and targeting your audience into groups that are...

Blog > Data for Good

Data for Good: Providing Social Value Through Location Data

We had the pleasure of sitting down with Brennan Lake, Cuebiq’s Senior Director of Research Partnerships and Data, to...

News

Michigan Has Lowest Percentage Of Positive COVID-19 Cases Since March

Source: Patch

There's some good news in Michigan's fight against COVID-19, as the state is seeing its lowest percentage of positive...

Blog > Security

Setting Industry Standards: An Inside Look at Cuebiq’s Security Team

As with any tech-driven company, here at Cuebiq, security and privacy are imperative to our everyday success....

News

Heat map from New York Times shows Michiganders are leaving home more often, despite stay-at-home order

Source: MLive

A heat map produced by the New York Times suggests more Michiganders are leaving their homes despite stay-at-home orders...

Blog > Culture

What Working With Big Data Really Means

The process of going from a big data lake to a mature product is involved, to say the least....