Resource Center
3 Audience Activation Pro Tips for the Holiday Season
By Cuebiq Marketing Team
Identifying your target audience during the holidays is a crucial step toward achieving your marketing goals. In order to take full advantage of the lucrative holiday season, you must always be one st...
Let’s Talk About Bias: A Solution-Oriented Approach to Representativeness in Mobility Data
A cross-sector need for transparency As the public and private sectors increasingly turn to geospatial data for empirical insights on...
How Cuebiq Significantly Increases Match Rates And Resolved Data From Cookieless Environments
As the advertising landscape evolves with cookieless futures and stricter privacy restrictions, our proactive stance helped drive updated methodologies...
Cuebiq CEO Talks Consumer Privacy on Data Gurus Podcast
Francesco Guglielmino, CEO of Cuebiq, sat down with Sima Vasa on her weekly podcast, Data Gurus. Together, they covered...
Cuebiq Soars High as EMEA’s 2023 AWS Partner of the Year
Cuebiq Group, LLC wins regional 2023 AWS Partners of the Year award MILAN, ITALY (December 5, 2023) – Cuebiq is thrilled to announce our victory as an EMEA regional winner in the prestigious 2023 AWS Partners of the Year awards. This recognition is a powerful...
Cuebiq Attribution Study Reveals Impact of Ziff Media Campaign on Store Visitation
Ziff Media Group, a publisher encompassing a portfolio of leading digital properties in tech, culture, and shopping,...
Give Your Clients the Gift of Data-Driven TV this Holiday Season
The clock is already ticking on this year's holiday season! In fact,
Incrementality for Car Dealerships or Tourism? Yes, it’s a thing.
A common misconception in the industry is that incrementality only applies to...
Basis Partners with Cuebiq to Help Companies Re-Engage Customers Lost to COVID Lockdowns
The Basis Technologies platform has been integrated with Cuebiq audience segments of pre-COVID in-person shoppers to re-engage them on any digital channel.
What is Incrementality?
Incrementality is Cuebiq’s proprietary methodology to calculate the portion of visits that can be linked (attributed) to...
Why Incrementality? Put Your Money Where Your Growth Is.
Cuebiq’s incrementality methodology provides a powerful measurement tool so you can understand how and where your dollars...
Take Advantage of Cuebiq Audiences for 2024 Planning
Reaching current and potential customers is more difficult than ever before. There are more screens to populate,...
Leading Companies Commit to Privacy-First NAI Enhanced Standards for Precise Location Information
Cuebiq, Foursquare, and Precisely PlaceIQ step up to restrict data use and sharing tied to religious, healthcare,...
Cuebiq x Innovid: Impacting Real-World Behavior with Creative Optimization
The location space has always been defined by innovation. It is a complex, yet incredibly powerful data...
The 30 Day Map Challenge Using Cuebiq Data
Data visualization is a core piece of our daily lives, whether in art, entertainment, advertising, or technology....
Maximize Your Media Budget with Measurement
Is it me? Or is Q4 starting to feel a bit like the good ‘ole days? Sure,...
Maximize Your Auto Efforts With Location Data
87% of automotive marketers plan to increase their use of location-based data over the next two years For auto marketers,...
TV Trends and the Targeting You Need
There is no doubt that TV advertising is a massive market—spending on traditional and connected TV (CTV)...
Introducing Cuebiq’s Newest Audience Segments
At Cuebiq, we are always looking for ways to innovate and develop our products and services. In...